Jared Cornell

Whenever organizations ask, “what does great customer service mean to you?”, I end up saying “it depends!” And, it is true. What could be a great aspect for me can turn out to be an average aspect for others during their customer journey. But imagine this, there is an eCommerce platform that you think of...

There was a time when consumers entered a store, purchased a product of their choice, and left. In case they had questions, they could always consult the store manager or assistant. But we’ve entered the digital world. We have eCommerce websites catering to our daily or monthly needs. And store assistants have been replaced by...

Imagine this: You own a clothing store that’s known for selling unique designs. Your customers love these designs and keep coming back for more. But one fine day you come across an emergency and are left with no option but to leave a “closed” sign hanging at your entrance with your contact number on it....

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. For effective customer retention, a focused and dedicated approach needs to be kept in mind. And,...

People stop doing business with a brand if they get subjected to poor customer service. Numbers don’t lie. More than 50% of customers stop giving business to brands that did not stand up to their customer service expectations. And due to poor customer service, many organizations across the globe have incurred a loss of $1.6...

Starting an eCommerce business might be easy, but generating profits out of it is certainly not! If numbers are to be believed, then almost 97% of eCommerce businesses fail and one of the reasons for this failure is poor customer service. On the contrary, research by Harvard Business Review proves that people spend up to...

A robust customer service strategy helps your brand increase its customer base and also keep its existing ones delighted. However, building an amazing strategy requires an organization to keep up with the changing customer service trends every year. While many experts in this segment may offer you great insights, finding all the trends at one...

Remember that customer who bought your product 5 months ago? And, how about that customer that gave you lots of referrals last year? Like any other business, you may have a solid base of existing customers. However, there are times when you may not interact with them for months or even years! That’s when you...

Quick issue resolution is not just a way to stand out, but an absolute necessity to survive in a competitive marketplace. Customer frustration results in churn. This is why organizations use a range of support techniques to ensure that clients receive adequate support, as and when they need it.  However, picking the right support channel...