Jared Cornell

In today’s competition-driven marketplace, there is hardly any organization that does not aim to be customer-oriented and recognizes how crucial employees are to achieve this goal. But like it or not, only a handful of organizations are succeeding in building a customer-focused culture where clients are treated like kings and being offered top-class customer service...

Today’s consumers are more empowered than ever before. They know what they’re looking for. They have the capacity to conduct exhaustive research in order to determine where they want to buy from. And they’re not afraid to take their business elsewhere if they have a negative experience with a company or when a brand generates...

Customers like the idea of getting special treatment from brands they regularly shop with. That’s why when they find free samples or get access to free vouchers, they are likely to place the brand in their list of favorites. Question is, how do you set yourself apart from others in the business? No doubt, the...

When it comes to interacting with your employees and helping them grow as individuals in your organization, consider the following question: Are you just talking to your employees or are you communicating with them? There’s a distinct difference and you would do well to understand why one is superior to the other. #Talking vs. Communicating...

Getting new customers is never an easy thing, especially in the often cut-throat nature of e-commerce. The problem here is that a lot of e-entrepreneurs tend to overlook the simple things. Grand gestures have their uses, but so do subtler ones that warm people up to you and your business. Here are some of the more...

Millennials, or those between the ages of 18 and 35, hold a large portion of the market in commerce. They’ll be responsible for $200 billion in annual buying power starting in 2017, according to Advertising Age, and by the end of their lifetimes, they’ll have spent over $10 trillion in the commerce sector. Though they...

Customer support is the most important aspect in any business. After selling your service or product to a customer, the real job begins, which is keeping the customer happy. If your product is at fault, then your customer support cannot do much about it but if your customer support is not right, no matter how...

Live chat software has entered the business world on the red carpet. It became a viral phenomenon in the last couple of years, and almost every company that wants to develop a strong online presence has live chat imbedded in their web design. But this new method of dealing with the customer’s needs also brought...