Have you personalized your marketing strategy? If you have not, then you’re probably living under the rock. I started to notice more and more personalized campaigns a few years ago, and back then personalization was a kind of a revolution in the marketing industry. Back then, I was working as a social media manager at...

It’s true that managing a website is not just about updating content every single day; rather it is all about improving its performance by optimizing quite a few variables like conversion rate, visitor count, search engine ranking, bounce rate etc. There is no denying that luring the attention of your audience through all the noise...

Generating new business and growing your company is surely a tough task. Winning new business and then providing world-class customer service is surely not without its ups and downs. You do your best to build out a team—inside sales, outside sales, customer success—to get them to work as an efficient, customer-focused unit. You train them...

Do you know how to keep your customers satisfied? Customer service is a high-stakes game. Every company is competing for the same customers, and customer satisfaction is one of the main differentiators between success and failure. Perhaps one of the greatest risks to company reputation today is that a single disgruntled customer has the power...

How to build trust with your customers? It isn’t easy for customers to stick with a brand for long, making it difficult for brands to build a trustworthy and long lasting relationship with customers. They end up shifting from one brand to another searching for an overall amazing experience. Product quality, security and data privacy,...

Technology has changed communication norms for good. With ongoing technological developments, a new term is born: Globalism. Thanks to its combination with the internet, there are no limits for communication. You can reach whoever you want, whenever you want, at any circumstances as long as you have a battery and an internet connection. This created...

Customer success is not just an alternative buzzword for customer service. Rather it indicates that your business is fulfilling the key objective of delivering excellent customer support. Your brand should be able to engage your customers and help them throughout their journey of buying a product or service. Your customers should not feel the need...

As a business owner, it is important to think beyond elevating your brand amidst the increasing competition. You may have set the foundation of your eCommerce business on a riveting marketing strategy, a robust customer service team, and brand new ideas for products and services. However, it is high time to rise above the concept...

Understanding and meeting customer needs is paramount in today’s business landscape. But how do you figure out what your customers want and need? Well, that’s where customer feedback comes into play. It’s like getting a sneak peek into your customers’ thoughts about your brand, experience, and offerings. If you’re not sold on the importance of...

You must have noticed some of your visitors leave the website without making a purchase. Ever wondered what leads to such a result? Even with the perfect marketing strategy in place, you get visitors on the website. But what about engagement? And, are your strategies effective enough to shape their purchasing journey? Consumers today are...