{"id":11722,"date":"2018-03-16T06:35:52","date_gmt":"2018-03-16T06:35:52","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=11722"},"modified":"2025-02-24T04:58:25","modified_gmt":"2025-02-24T04:58:25","slug":"how-to-increase-referrals-with-customer-communication","status":"publish","type":"post","link":"https:\/\/www.proprofschat.com\/blog\/how-to-increase-referrals-with-customer-communication\/","title":{"rendered":"9 Ways Your Customer Communication Can Increase Referrals"},"content":{"rendered":"\n

It\u2019s no secret that businesses put a lot of effort into finding new customers. However, putting effort towards returning customers can turn out to be more beneficial.<\/span><\/p>\n\n\n\n

In fact, studies show that repeat customers tend to <\/span>spend more money<\/span><\/a> than new customers. <\/span>On top of that, they\u2019re likely to refer your business to their friends. But attracting new customers to your business becomes an expensive method in comparison to retaining existing customers. <\/span><\/p>\n\n\n\n

Fortunately, there are some ways to increase the likelihood of a customer coming back. One of them is to provide good customer service. And that\u2019s only possible if you become determined by being a <\/span>customer support hero<\/span><\/a>. <\/span><\/p>\n\n\n\n

Which is easily done if you listen to your customers and take action. By simply listening and trying to figure out solutions<\/strong>, you allow communication to happen and it further primes customer loyalty which then causes referrals to occur. <\/span><\/p>\n\n\n\n

<\/span>Don\u2019t Forget These 3 Customer Communication Basics<\/strong><\/span><\/h2>\n\n\n\n
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  1. Listen actively<\/b> – You\u2019re not talking to a brick wall, and neither are they. Don\u2019t forget to be aware of what your customers are saying. And don\u2019t forget to give them the indication that you are listening.<\/span><\/span><\/span><\/span><\/li>\n\n\n\n
  2. Be sensitive<\/b> –  Customers may know a little bit about your company and products. But, you are the expert. So be careful explaining things to them, and avoid talking down. You may also want to avoid using company acronyms or define them as they come up.<\/span><\/span><\/span><\/span><\/li>\n\n\n\n
  3. Stay positive<\/b> – This definitely means a few things. You want to keep the best interest of your customers in mind. But, avoid negative statements and questions. Asking a negative question can become confusing. So instead of asking \u201cYou don\u2019t have \u2018x\u2019 installed, do you?\u201d Ask them \u201cDo you have \u2018x\u2019 installed?\u201d This also means speaking positively. So when you\u2019re talking to a customer don\u2019t go on about things you can\u2019t do. Instead, try to talk about what you can do for the customer.<\/span><\/li>\n<\/ol>\n\n\n\n

    Related Read:<\/strong> Customer communication etiquettes<\/a><\/p>\n\n\n\n

    <\/span>Communication Leads to Referrals<\/strong><\/span><\/h2>\n\n\n\n

    Communication and customer service go hand in hand. In fact, good communication often starts with good customer service<\/a>. More often than not, communicating effectively with customers can lead to word of mouth marketing, thus resulting in business referrals<\/a>.<\/span><\/p>\n\n\n\n

    So, by focusing on your communication skills<\/a>, you are priming referrals to flood in. We all know the importance of referrals. They bring in more revenue, they become better and more loyal customers and sending a referral acts as an advertisement for your business. <\/span><\/p>\n\n\n\n

    There are tons of other ways a customer service rep can be a good communicator. Here are the <\/span>top qualities<\/span><\/a> of a good customer service rep, which can help you produce more referrals.<\/span><\/p>\n\n\n\n

    <\/span>How To Build Up Communication To Harvest Referrals<\/strong><\/span><\/h2>\n\n\n\n