That\u2019s why it is important to understand how to build trust with your customers in this changing day and age. In case you\u2019re searching for something similar, then we\u2019re here to help you out. In this blog, we\u2019ll explore why customer trust is important for brand loyalty and how you can build trust with your customers in the first place. Let\u2019s dive in.<\/p>\n
<\/span>Why is Customer Trust Important for Brand Loyalty<\/strong><\/span><\/h2>\nCustomers who trust your brand also exhibit loyal behavior.<\/p>\n
According to a study, 8 in 10<\/a> US consumers (82%) and three-quarters (75%) of global respondents say they will continue to buy from a brand they trust, even if another brand suddenly becomes hot and trendy. Consumers will also advocate on the brand\u2019s behalf, with a large majority (76% globally, 78% US) saying they always recommend the brand if someone asks.<\/p>\nTo make a long story short, trust is clearly tied to loyalty.<\/p>\n
62%<\/a> of customers say that they are loyal to brands they can trust. And such loyal customers readily defend your brand\u2019s reputation in the market, turn up to you with a purchase decision and help you maintain your profits.<\/p>\nSuch customer loyalty benefits help you understand why customer trust is important for businesses to work on.<\/p>\n
<\/span>9 Effective Ways to Build Trust With Your Customers <\/strong><\/span><\/h2>\nNow that we know why building trust with customers is important, it is time we try to learn ways that help you gain it. In this section, you will learn how you can build customer trust for your business with our surefire tips.<\/p>\n
1. Increase Your Customer Service Efforts to Gain Customer Trust<\/strong><\/h3>\nCustomers have become sensitive towards their service experience.<\/p>\n
89%<\/a> of customers move on to a competitor after facing poor customer service experience from a brand.<\/p>\nThat\u2019s why your first step towards building customer trust is to improve your customer service<\/a> and increase efforts in this direction to offer support at every stage.<\/p>\nFor this, you need to identify their growing customer service expectations from your brand (or those in general).<\/p>\n
Some of the common customer service expectations<\/a> include:<\/p>\n\n- Receiving the product or service as promised<\/li>\n
- Avoiding contact with multiple operators to get an issue resolved<\/li>\n
- Connecting with knowledgeable employees who answer their questions better<\/li>\n
- Getting the option to connect with you via their preferred channel<\/li>\n<\/ul>\n
And let\u2019s not forget that one customer service expectation which can help your brand build trust among customers – personalized conversations along with instant support.<\/p>\n
We know that juggling both personalized conversations and instant support sounds a little unfair. But who says it\u2019s impossible. All you need is the right set of tools to help you improve your customer service experience efficiently.<\/p>\n
For example,<\/strong> the use of live chat support software<\/a> can help you manage both these elements successfully.<\/p>\n![\"Live](\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2020\/08\/Proprofs-chat.jpg\")
<\/p>\n
It can help your operators personalize conversations with customers as it offers them a glimpse of customer\u2019s browsing behavior through features like visitor monitoring<\/a>. And in case you\u2019re already having a conversation with them, then operators can see what the visitor is typing next and work towards an answer promptly.<\/p>\nTo further enhance your customer service, live chat helps you:<\/p>\n
\n- Become more proactive with features such as chat greetings and announcements<\/li>\n
- Direct visitors to the right department for instant resolution<\/li>\n
- Foresee the needs of returning customers by giving you access to chat history and transcripts<\/li>\n<\/ul>\n
The list can go on. However, you need to understand that using live chat for customer service<\/a> can help you build trust among your customers. The use of this tool will allow you to approach people not with a selling intention, but to help them resolve their doubts that enable them to make an informed decision.<\/p>\n2. Make Use of Testimonials & Reviews to Level-up Customer Trust\u00a0<\/strong><\/h3>\nBefore making a purchase decision, your customers will look online to see what others are saying about you.<\/p>\n
Research suggests that 85%<\/a> consumers read up to 10 reviews before they trust a business. More importantly, the same research states that 88% of customers trust reviews online as much as personal recommendations.<\/p>\nThis is where you can leverage the power of testimonials for your business. You can ask for customer testimonials and place them on your website pages. That will help you work on how to gain customer trust.<\/p>\n
Besides that, you can give video testimonials a try. Videos are one of the most compelling marketing tools today and it takes mere minutes for customers to record and send in a testimonial. You can add them as successful stories on your website for visitors to see. Once added, these customer testimonial videos will help your business increase conversions by as much as 86%<\/a>.<\/p>\nIn addition to this, make sure to include product reviews that help you drive the final nail in the coffin. Hey don\u2019t worry, we mean that these reviews will guide your customers towards the right purchase decision.<\/p>\n
3. Increase Website & Transaction Security to Earn Customer Trust<\/strong><\/h3>\nOne of the main reasons why customers distrust your business is because they don\u2019t feel safe. Whether it\u2019s browsing or making a purchase, customers are more likely to leave your website if they feel their security is threatened. Luckily, there\u2019s a solution to this problem.<\/p>\n
You can start building trust with customers by getting your website an SSL certificate. It will help them know that their browsing experience is safe and they\u2019ll be able to explore your offerings efficiently. But that\u2019s just the first step towards building customer trust. For eCommerce or businesses with multiple subdomains, you can go with a wildcard SSL certificate<\/a> as a budget friendly solution. The certificate safely protects unlimited subdomains under a main domain.<\/p>\nYou should also include secure payment methods, such as PayPal, credit card options, Stripe, or others to show that making an online transaction with you is the real deal. Once you have these running on your site, make sure to add their trust badges. According to research, 60%<\/a> of customers refuse to make a purchase because there are no trust badges present on a company\u2019s website.<\/p>\n4. Aim for Data Transparency for Building Trust With Customers<\/strong><\/h3>\nCustomers are likely to trust those businesses that aren\u2019t afraid to disclose information. After all, who would spend money with a company that comes across as suspicious? Research suggests that as much as 94% of consumers are likely to be loyal to those brands that showcase transparency, while 74%<\/a> of them would spend more with a business that is transparent in their presence. That too answers the why build customer trust question here.<\/p>\nAccording to CEO of Buffer<\/a>, Joel Gascoigne, there are four main benefits for a company to be transparent:<\/p>\n\n- Trust<\/li>\n
- Innovation<\/li>\n
- Greater justice<\/li>\n
- More feedback<\/li>\n<\/ul>\n
The team at Buffer is quite transparent in its practices which is one of the reasons for their success. On their transparency page, you can see sensitive company information, such as equity, salaries, revenue, fundraising, product map and basically everything that other companies are desperately trying to avoid. By releasing this data, they are both increasing their consumer trust and successfully building their employer brand.<\/p>\n
5. Create a Help-center to Address Common Concerns Faster<\/strong><\/h3>\nAnswer a lot of questions and help your customers find a solution faster by creating an in-depth self-service portal on your website<\/a>. That\u2019s yet another way to establish a trust relationship with customers.<\/p>\n77%<\/a> of customers use a self-service portal on a website to find a solution before approaching a brand for support.<\/p>\nWith a repository of FAQ answers, you help your customers\/target audience get familiar with your brand and the product or service you deal in.<\/p>\n
![\"Create](\"https:\/\/www.proprofs.com\/c\/wp-content\/uploads\/2019\/06\/Create-a-Help-center.png\")
<\/p>\n
For example, at ProProfs we offer a detailed help-center for each of our products. This not only helps our customers learn more about the features we offer but also how they can use the product better to yield expected results. Such efforts result in building trust with clients and get comfortable with the idea of purchasing from you.<\/p>\n
6. Give Away Free Product Samples to Build Customer Loyalty<\/strong><\/h3>\nIf questions like \u2018how to build trust with customers\u2019 are still hovering your mind, then try this strategy out.<\/p>\n
One strategy that is sure to help your business gain customers\u2019 trust in the future is free giveaways.<\/p>\n
If anything, customers love when they get free samples or subscriptions (limited time period offer<\/a>). Your business gets free promotion or word-of-mouth publicity and helps you improve your relationship with customers that results in better sales.<\/p>\n
To make a long story short, trust is clearly tied to loyalty.<\/p>\n
62%<\/a> of customers say that they are loyal to brands they can trust. And such loyal customers readily defend your brand\u2019s reputation in the market, turn up to you with a purchase decision and help you maintain your profits.<\/p>\n Such customer loyalty benefits help you understand why customer trust is important for businesses to work on.<\/p>\n Now that we know why building trust with customers is important, it is time we try to learn ways that help you gain it. In this section, you will learn how you can build customer trust for your business with our surefire tips.<\/p>\n Customers have become sensitive towards their service experience.<\/p>\n 89%<\/a> of customers move on to a competitor after facing poor customer service experience from a brand.<\/p>\n That\u2019s why your first step towards building customer trust is to improve your customer service<\/a> and increase efforts in this direction to offer support at every stage.<\/p>\n For this, you need to identify their growing customer service expectations from your brand (or those in general).<\/p>\n Some of the common customer service expectations<\/a> include:<\/p>\n And let\u2019s not forget that one customer service expectation which can help your brand build trust among customers – personalized conversations along with instant support.<\/p>\n We know that juggling both personalized conversations and instant support sounds a little unfair. But who says it\u2019s impossible. All you need is the right set of tools to help you improve your customer service experience efficiently.<\/p>\n For example,<\/strong> the use of live chat support software<\/a> can help you manage both these elements successfully.<\/p>\n It can help your operators personalize conversations with customers as it offers them a glimpse of customer\u2019s browsing behavior through features like visitor monitoring<\/a>. And in case you\u2019re already having a conversation with them, then operators can see what the visitor is typing next and work towards an answer promptly.<\/p>\n To further enhance your customer service, live chat helps you:<\/p>\n The list can go on. However, you need to understand that using live chat for customer service<\/a> can help you build trust among your customers. The use of this tool will allow you to approach people not with a selling intention, but to help them resolve their doubts that enable them to make an informed decision.<\/p>\n Before making a purchase decision, your customers will look online to see what others are saying about you.<\/p>\n Research suggests that 85%<\/a> consumers read up to 10 reviews before they trust a business. More importantly, the same research states that 88% of customers trust reviews online as much as personal recommendations.<\/p>\n This is where you can leverage the power of testimonials for your business. You can ask for customer testimonials and place them on your website pages. That will help you work on how to gain customer trust.<\/p>\n Besides that, you can give video testimonials a try. Videos are one of the most compelling marketing tools today and it takes mere minutes for customers to record and send in a testimonial. You can add them as successful stories on your website for visitors to see. Once added, these customer testimonial videos will help your business increase conversions by as much as 86%<\/a>.<\/p>\n In addition to this, make sure to include product reviews that help you drive the final nail in the coffin. Hey don\u2019t worry, we mean that these reviews will guide your customers towards the right purchase decision.<\/p>\n One of the main reasons why customers distrust your business is because they don\u2019t feel safe. Whether it\u2019s browsing or making a purchase, customers are more likely to leave your website if they feel their security is threatened. Luckily, there\u2019s a solution to this problem.<\/p>\n You can start building trust with customers by getting your website an SSL certificate. It will help them know that their browsing experience is safe and they\u2019ll be able to explore your offerings efficiently. But that\u2019s just the first step towards building customer trust. For eCommerce or businesses with multiple subdomains, you can go with a wildcard SSL certificate<\/a> as a budget friendly solution. The certificate safely protects unlimited subdomains under a main domain.<\/p>\n You should also include secure payment methods, such as PayPal, credit card options, Stripe, or others to show that making an online transaction with you is the real deal. Once you have these running on your site, make sure to add their trust badges. According to research, 60%<\/a> of customers refuse to make a purchase because there are no trust badges present on a company\u2019s website.<\/p>\n Customers are likely to trust those businesses that aren\u2019t afraid to disclose information. After all, who would spend money with a company that comes across as suspicious? Research suggests that as much as 94% of consumers are likely to be loyal to those brands that showcase transparency, while 74%<\/a> of them would spend more with a business that is transparent in their presence. That too answers the why build customer trust question here.<\/p>\n According to CEO of Buffer<\/a>, Joel Gascoigne, there are four main benefits for a company to be transparent:<\/p>\n The team at Buffer is quite transparent in its practices which is one of the reasons for their success. On their transparency page, you can see sensitive company information, such as equity, salaries, revenue, fundraising, product map and basically everything that other companies are desperately trying to avoid. By releasing this data, they are both increasing their consumer trust and successfully building their employer brand.<\/p>\n Answer a lot of questions and help your customers find a solution faster by creating an in-depth self-service portal on your website<\/a>. That\u2019s yet another way to establish a trust relationship with customers.<\/p>\n 77%<\/a> of customers use a self-service portal on a website to find a solution before approaching a brand for support.<\/p>\n With a repository of FAQ answers, you help your customers\/target audience get familiar with your brand and the product or service you deal in.<\/p>\n For example, at ProProfs we offer a detailed help-center for each of our products. This not only helps our customers learn more about the features we offer but also how they can use the product better to yield expected results. Such efforts result in building trust with clients and get comfortable with the idea of purchasing from you.<\/p>\n If questions like \u2018how to build trust with customers\u2019 are still hovering your mind, then try this strategy out.<\/p>\n One strategy that is sure to help your business gain customers\u2019 trust in the future is free giveaways.<\/p>\n If anything, customers love when they get free samples or subscriptions (limited time period offer<\/a>). Your business gets free promotion or word-of-mouth publicity and helps you improve your relationship with customers that results in better sales.<\/p>\n<\/span>9 Effective Ways to Build Trust With Your Customers <\/strong><\/span><\/h2>\n
1. Increase Your Customer Service Efforts to Gain Customer Trust<\/strong><\/h3>\n
\n
<\/p>\n\n
2. Make Use of Testimonials & Reviews to Level-up Customer Trust\u00a0<\/strong><\/h3>\n
3. Increase Website & Transaction Security to Earn Customer Trust<\/strong><\/h3>\n
4. Aim for Data Transparency for Building Trust With Customers<\/strong><\/h3>\n
\n
5. Create a Help-center to Address Common Concerns Faster<\/strong><\/h3>\n
<\/p>\n6. Give Away Free Product Samples to Build Customer Loyalty<\/strong><\/h3>\n