{"id":26375,"date":"2020-02-13T11:39:45","date_gmt":"2020-02-13T11:39:45","guid":{"rendered":"https:\/\/www.proprofs.com\/c\/?p=26375"},"modified":"2025-02-24T04:10:13","modified_gmt":"2025-02-24T04:10:13","slug":"customer-loyalty-statistics","status":"publish","type":"post","link":"https:\/\/www.proprofschat.com\/blog\/customer-loyalty-statistics\/","title":{"rendered":"60+ Customer Loyalty Statistics for 2026"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u201cWhat can help me get committed and loyal customers?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A question that every business is seeking an answer to.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But trust me, factors like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Product quality,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Awesome support,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marketing reach,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Efforts to engage customers,&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Efforts to retain customers,<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">help you formulate effective loyalty programs that your customers enjoy being a part of.&nbsp;<\/span><span style=\"font-weight: 400;\">Let\u2019s take a look at&nbsp;customer loyalty statistics&nbsp;and observe the various ways that help a business improve and boost customer loyalty.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Statistics_2026_You_Shouldnt_Miss\"><\/span><strong>Customer Loyalty Statistics 2026 You Shouldn\u2019t Miss<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Through customer loyalty facts and trends, your business can pick up some of the pivotal ideas, and do\u2019s and don\u2019ts of the customer loyalty program. What\u2019s more, these customer loyalty stats give an insight into factors that prompt customers to be loyal to a brand.<\/span><\/p>\n\n\n\n<p>To help you understand this further, we\u2019ve put together a list of 60+ customer loyalty statistics that have been divided into the following categories<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Program_Statistics\"><\/span><strong>Customer Loyalty Program Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>1. Over half of the surveyed population reported that, if they like a brand, they will rarely purchase something different. This includes 55% of older millennials, 53% of younger millennials, and 51% of Gen Z.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.business2community.com\/loyalty-marketing\/what-data-are-marketers-using-for-loyalty-programs-02273670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Over half of the surveyed population reported that, if they like a brand, they will rarely purchase something different. This includes 55% of older millennials, 53% of younger millennials, and 51% of Gen Z.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This statistics on customer loyalty program clearly explains that customers rarely end up purchasing something that their favorite brand or vendor isn\u2019t offering.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>2. Consumers are retracting loyalty, or switching loyalty programs faster than even three years ago, with 78% of consumers reporting they are retracting loyalty at a faster pace.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.business2community.com\/loyalty-marketing\/what-data-are-marketers-using-for-loyalty-programs-02273670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Consumers are retracting loyalty, or switching loyalty programs faster than even three years ago, with 78% of consumers reporting they are retracting loyalty at a faster pace.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers would only switch from their existing loyalty programs when they know there are better ones out there to help them enjoy more benefits. And, that\u2019s exactly what this customer loyalty stat proves. Customers won\u2019t think twice when switching from one loyalty program to another.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>3. Loyalty programs are soaring. 77% of consumers participate in a retail loyalty program, 46% have joined a hotel program, and 40% are part of an airline program\u2013up from 72%, 36%, and 31% over the last year, respectively.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/cmo.adobe.com\/articles\/2017\/3\/loyalty-mind-blowing-stats-tlp.html#gs.vzaugi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Loyalty programs are soaring. 77% of consumers participate in a retail loyalty program, 46% have joined a hotel program, and 40% are part of an airline program\u2013up from 72%, 36%, and 31% over the last year, respectively.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This customer loyalty statistic speaks of existing trends in this area. It clearly shows the different loyalty programs customers are interested in and how it is only going to rise from here onwards.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>4. Different incentives entice customers. Unlike last year, when the promise of deals most drove loyalty, customers today find financial rewards (61%) and programs highly tailored to their needs (58%) much more enticing.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/cmo.adobe.com\/articles\/2017\/3\/loyalty-mind-blowing-stats-tlp.html#gs.vzaugi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Different incentives entice customers. Unlike last year, when the promise of deals most drove loyalty, customers today find financial rewards (61%) and programs highly tailored to their needs (58%) much more enticing.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another thing that you can learn from these statistics about customer loyalty is how customers like to see more deals and incentives they can receive from a brand. And end up showing more loyalty towards their brand by spreading the right news and returning to their business every time.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> The statistics mentioned above on customer loyalty programs enlighten us on different aspects that customers think of when joining or switching loyalty programs. Plus, these shed light on various loyalty programs that heighten the interest of the customers and prompt them to be a part of one.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"BenefitsofImprovingCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Benefits_of_Improving_Customer_Loyalty\"><\/span><strong>Benefits of Improving Customer Loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>5. Members are your brand marketers. 73% of members are more likely to recommend brands with good loyalty programs.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Members are your brand marketers. 73% of members are more likely to recommend brands with good loyalty programs.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best part of having a customer loyalty program is to see how your customers promote your brand with their peers and relatives. If you have a great program in place, you\u2019ll notice how many of your customers end up recommending your business to people who they come across. And, positive word of mouth publicity can help your business expand and gain more benefits.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>6. Members of loyalty programs generate between 12%-18% incremental revenue growth per year than non-members.<\/strong> <span style=\"font-size: 12pt;\">(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/cmo.adobe.com\/articles\/2017\/3\/loyalty-mind-blowing-stats-tlp.html#gs.t04ekl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\">) <span id=\"Members of loyalty programs generate between 12%-18% incremental revenue growth per year than non-members.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Loyalty programs tend to help a business make more revenue because customers like getting good discounts. And when customers get their desired discounts and offers, they tend to purchase more from the same brand and spread the word amidst their known ones. This tends to boost the revenues for a business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>7. A decade long survey from 2006-2016 examined the growth trends of loyalty programs in the US and found that memberships have grown from 3.3 million to 3.8 billion from 2014 to 2016 alone. Despite the recession, loyalty program membership has seen steady growth.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.statista.com\/statistics\/724013\/number-loyalty-program-memberships-usa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"A decade long survey from 2006-2016 examined the growth trends of loyalty programs in the US and found that memberships have grown from 3.3 million to 3.8 billion from 2014 to 2016 alone. Despite the recession, loyalty program membership has seen steady growth.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Loyalty programs have witnessed steady growth from 2014-2016 because of the deals they have to offer to the customers of a brand. And more exclusive deals tend to boost the confidence among customers that their partnership with a brand is valued via these programs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>8. During a poll conducted in the US in 2016, 60% of individuals surveyed responded that they would be interested in receiving emailed codes for use at checkout. Today\u2019s consumers love finding ways to save.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.statista.com\/statistics\/630738\/interest-loyalty-program-offers-usa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"During a poll conducted in the US in 2016, 60% of individuals surveyed responded that they would be interested in receiving emailed codes for use at checkout. Today\u2019s consumers love finding ways to save.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another study by Statista confirms that the reason why loyalty programs are a hit among customers is that they love getting good discounts on their purchase. And this prompts them further to engage with a brand for future purchases.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> These customer loyalty and engagement benefit statistics help us to understand why loyalty programs are so popular among customers and how business owners end up receiving improved revenues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyB2BStatistics\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_B2B_Statistics\"><\/span><strong>Customer Loyalty B2B Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>9. Brand marketers\u2019 top priorities in 2018 are customer experience (25%), brand awareness (18%), new customer acquisition (18%), customer retention\/loyalty (17%), and engagement (15%).<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/blog.bynder.com\/en\/bynder-onbrand-2018-state-of-branding-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bynder and OnBrand<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Brand marketers\u2019 top priorities in 2018 are customer experience (25%), brand awareness (18%), new customer acquisition (18%), customer retention\/loyalty (17%), and engagement (15%).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Over a period of time, customer loyalty has become one of the top priorities for brand marketers to judge how a business is performing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>10. 70% of businesses said they were improving client experience because customers expect more personalization, while 60% simply want to improve customer loyalty.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics#b2b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Access Development<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"70% of businesses said they were improving client experience because customers expect more personalization, while 60% simply want to improve customer loyalty.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Along with customer experience, the B2B industry is now focusing on improving customer loyalty programs to match the existing expectation bar.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Customer loyalty statistics on B2B industry help you understand that customer experience or satisfaction are not the only factor to determine how a business is performing amidst the competitive market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"SocialMediaCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Social_Media_Customer_Loyalty\"><\/span><strong>Social Media &amp; Customer Loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>11. 49% of consumers say their purchasing decisions are influenced by social media posts of their friends and by a brand or retailer they follow on social media (30%).<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailcustomerexperience.com\/news\/brand-loyalty-can-be-a-fleeting-thing-reveals-study\/?utm_source=RCE&amp;utm_medium=email&amp;utm_campaign=Week+In+Review&amp;utm_content=2018-09-28\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AdTaxi<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"49% of consumers say their purchasing decisions are influenced by social media posts of their friends and by a brand or retailer they follow on social media (30%).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Loyalty stems not only from the program that a brand starts. What close friends and family members say and spread tends to change what people think of a brand. And social media is increasingly becoming one such platform such customers share their thoughts expressively.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>12. 47% of millennial women know their favorite brand\u2019s origin story, 41% know who founded the brand, and 40% follow the founder or someone affiliated with their top brands on social media.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20180308005602\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Merkle and Levo<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"47% of millennial women know their favorite brand\u2019s origin story, 41% know who founded the brand, and 40% follow the founder or someone affiliated with their top brands on social media.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer loyalty isn\u2019t restricted to purchasing activities. It is also visible when customers take the initiative to learn about a brand\u2019s origins, how it starts, and what helped it to thrive in a competitive market.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>13. 40% of consumers would prefer to opt-in to a promotion or exclusive offer than have brands use the information they willingly provide on social media (13%) or their activity on a brand\u2019s website (17%) to determine whether they should receive the offer.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/05\/14\/1501640\/0\/en\/New-Survey-Reveals-Consumer-Conflict-between-Privacy-and-Personalization.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kelton<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"40% of consumers would prefer to opt-in to a promotion or exclusive offer than have brands use the information they willingly provide on social media (13%) or their activity on a brand\u2019s website (17%) to determine whether they should receive the offer.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">These customer loyalty statistics describe how customers would instead prefer to have exclusive offers than being approached through the information provided on social media or to their website.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>14. 53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Access Development<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your brand should be transparent to increase loyalty among your customers. That\u2019s because they would feel that you aren\u2019t hiding anything from them and are keeping them updated with what\u2019s coming next for them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>15. One-third of consumers would purchase more from brands if their CEO demonstrates transparency on social media, and 63% said CEOs with their profiles are better representations of companies.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Access Development<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"One-third of consumers would purchase more from brands if their CEO demonstrates transparency on social media, and 63% said CEOs with their profiles are better representations of companies.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Such statistics about customer loyalty describe how consumers tend to readily rely on companies where CEOs are more transparent about the developments of the company on social media and are regular on keeping their followers updated.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>16. 31% of loyalty card members followed brands on social media. This gives marketers another platform to reach loyal customers.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"31% of loyalty card members followed brands on social media. This gives marketers another platform to reach loyal customers.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To keep your customers engaged, it is important to keep your social media brand pages updated with new announcements and existing offers. This would especially work well with those who hold your loyalty card membership.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Customers like it when brands are transparent with them. That\u2019s why many buyers follow owners of the brands they like to shop with regularly. These customer loyalty statistics help us understand the growing relevance of social media for true brand loyalists and their increasing expectations in terms of transparency.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"HardtoAttainCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Hard_to_Attain_Customer_Loyalty_Statistics\"><\/span><strong>Hard to Attain Customer Loyalty Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>17. When customers are unhappy, they\u2019re much quicker to act. Half quit doing business with a company immediately after a bad sales\/marketing experience, one-quarter took to social media, and 54% started engaging with other companies.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/cmo.adobe.com\/articles\/2017\/3\/loyalty-mind-blowing-stats-tlp.html#gs.vzaugi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"When customers are unhappy, they\u2019re much quicker to act. Half quit doing business with a company immediately after a bad sales\/marketing experience, one-quarter took to social media, and 54% started engaging with other companies.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your customers tend to take action in a fraction of a second. So just in case, they face a bad experience in terms of support or product purchase, they are likely to leave your brand and move on to your competitors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>18. The majority of consumers (62%) don\u2019t believe that the brands they\u2019re most loyal to are doing enough to reward them.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hyken.com\/customer-loyalty\/customer-loyalty-programs-stats-facts-opinions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hyken<\/span><\/a><span style=\"font-weight: 400;\">) <span id=\"The majority of consumers (62%) don\u2019t believe that the brands they\u2019re most loyal to are doing enough to reward them.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another reason why it is hard to retain your existing customers is that they do not feel rewarded for their loyalty. This customer loyalty statistics for 2022 gives you all the more reasons to work upon improving your loyalty programs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>19. If consumers know that a brand was allowing customers to redeem exclusive offers who didn\u2019t qualify they would &#8211; lose trust in the brand (80%), shop with the brand less often (53%), recommend friends or family not use that brand (33%), make organizations\/groups associated with the exclusive offer aware of what is happening (29%), reach out to their customer service team to try and stop it (26%), leave negative online reviews about the brand (18%), and make negative posts on social media about the brand (10%).<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/05\/14\/1501640\/0\/en\/New-Survey-Reveals-Consumer-Conflict-between-Privacy-and-Personalization.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kelton<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"If consumers know that a brand was allowing customers to redeem exclusive offers who didn\u2019t qualify they would - lose trust in the brand (80%), shop with the brand less often (53%), recommend friends or family not use that brand (33%), make organizations\/groups associated with the exclusive offer aware of what is happening (29%), reach out to their customer service team to try and stop it (26%), leave negative online reviews about the brand (18%), and make negative posts on social media about the brand (10%).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This study from Kelton gives you all the more reason to learn why you should listen to your customers and customize your existing loyalty programs. You wouldn\u2019t like to see your customers losing interest in your brand or shop less with you because they had one bad experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>20. Even the customers who spend the most at your company aren\u2019t necessarily loyal. According to the advisory firm McKinsey &amp; Company, 25 to 50% of a brand\u2019s highest-spending customers also shop with its competitors.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.forbes.com\/sites\/mckinsey\/2014\/09\/04\/loyalty-lost-your-best-customers-are-cheating-on-you\/#3ecda9c41b4e\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mckinsey<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Even the customers who spend the most at your company aren\u2019t necessarily loyal. According to the advisory firm McKinsey &amp; Company, 25 to 50% of a brand\u2019s highest-spending customers also shop with its competitors.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This study by Mckinsey helps you understand that customers who end up spending more might not be as loyal to those who shop once in a blue moon.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>21. A company\u2019s highest-spending customers are also the most likely to check out multiple brands. These big spenders are the quickest group to look elsewhere when they believe their relationship with a brand is beginning to go awry.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hbswk.hbs.edu\/item\/what-loyalty-high-end-customers-are-first-to-flee\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Harvard Business School<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"A company\u2019s highest-spending customers are also the most likely to check out multiple brands. These big spenders are the quickest group to look elsewhere when they believe their relationship with a brand is beginning to go awry.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While the previous brand loyalty statistics describe how customers who spend more aren\u2019t necessarily loyal to you, this one turns out to be even more challenging. Customers who end up paying more are more likely to check out your competitors too.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Customer retention is a huge challenge that many companies tend to face even when they\u2019ve already proved their mettle in the game. The aforementioned customer loyalty statistics for 2022 focus on various reasons where customers are more likely to leave the brand and shop with your competitors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyThroughCustomerSatisfaction\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Through_Customer_Satisfaction\"><\/span><strong>Customer Loyalty Through Customer Satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>22. 44% of US consumers are loyal to brands that engage them by asking for help in designing or co-creating services and products.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.annexcloud.com\/blog\/loyalty-program-statistics-will-make-rethink-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Annex Cloud<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"44% of US consumers are loyal to brands that engage them by asking for help in designing or co-creating services and products.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Seeking customer feedback on how to improve the existing services or products is a great initiative to improve the customer satisfaction score. This also adds value to customer experience.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>23. Effective brand representatives drive 3.9X higher member satisfaction.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Access Development<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Effective brand representatives drive 3.9X higher member satisfaction.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This customer loyalty statistics focuses on how your brand loyalty can easily increase if you have convincing representatives at your organization. That\u2019s because good representatives focus on creating a customized experience for your customers that results in higher satisfaction.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>24. Americans across the board report telling more people about poor service (15 people on average) than about good experiences (11).<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">American Express)<span id=\"Americans across the board report telling more people about poor service (15 people on average) than about good experiences (11).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To keep your customers satisfied with your brand is essential. That\u2019s exactly what this customer loyalty stat states. If you create an awesome experience for your customers, they\u2019ll end up sharing it with 11 different people.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>25. 87% of satisfied customers are more likely to upgrade or add services and are less likely to cancel.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/Customer%20Experience\/CX%20Compendium%202017\/Customer-experience-compendium-July-2017.ashx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mckinsey<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"87% of satisfied customers are more likely to upgrade or add services and are less likely to cancel.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This statistic proves that satisfied customers are less likely to leave your brand or cancel their service subscription.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>51% of customers feel that companies care about them go the extra mile to keep them happy.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hiverhq.com\/blog\/consumer-expectations-customer-service-2020-research-report\" target=\"_blank\" rel=\"follow noopener\"><span style=\"font-weight: 400;\">Hiver<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"51% of customers feel that companies care about them go the extra mile to keep them happy.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p>Providing exceptional customer support is not just about meeting your customers\u2019 expectations but it is also about exceeding them. It is, in fact, one of the most effective ways to stand out from the crowd. Not just that, but surpassing your customers\u2019 expectations and creating genuinely \u2018wow\u2019 moments is key to driving long-term loyalty.&nbsp;<\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> It is important to understand that customer satisfaction and loyalty go hand-in-hand. If your organization fails to keep the customers satisfied with services and products, you are more likely to see a drop in loyalty and customers too.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyProgramImprovingSales\"><span class=\"ez-toc-section\" id=\"Statistics_on_Customer_Loyalty_Program_Improving_Sales\"><\/span><strong>Statistics on Customer Loyalty Program Improving Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>26. 51% of US retailers plan to provide offers or discounts exclusively for mobile app users in 2018 to positively affect sales growth.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailmenot.com\/corp\/gui\/671c7d7\/filer_public\/f6\/43\/f6438824-73f6-4852-9d8e-90eaff21193f\/rmn_retail_top_trends_2018-022618.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"51% of US retailers plan to provide offers or discounts exclusively for mobile app users in 2018 to positively affect sales growth.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One way to improve your sales along with brand loyalty is to provide exclusive offers or discounts to customers who use your app regularly for making product purchases.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>27. 3 in 4 retailers will increase the number of promotions and deals they offer in 2018 as they feel that deals are not dying. If anything, they strongly feel that they will be a key area of investment.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailmenot.com\/corp\/gui\/671c7d7\/filer_public\/f6\/43\/f6438824-73f6-4852-9d8e-90eaff21193f\/rmn_retail_top_trends_2018-022618.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"3 in 4 retailers will increase the number of promotions and deals they offer in 2018 as they feel that deals are not dying. If anything, they strongly feel that they will be a key area of investment.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Most retailers believe that offers, discounts, and promo codes tend to help them boost sales effectively.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>28. Increasing sales revenue ranked most often as the leading factor for determining the success of the promotions that retailers and brands offer to consumers (56%), followed by new customer growth (55%), and brand awareness (50%).<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailmenot.com\/corp\/gui\/671c7d7\/filer_public\/f6\/43\/f6438824-73f6-4852-9d8e-90eaff21193f\/rmn_retail_top_trends_2018-022618.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Increasing sales revenue ranked most often as the leading factor for determining the success of the promotions that retailers and brands offer to consumers (56%), followed by new customer growth (55%), and brand awareness (50%).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands strongly believe that offers and promotion discount codes turn out to be one of the leading factors for improved sales, which is followed by customer growth and brand awareness.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Your sales can soar, and so can the customer loyalty towards the brands. The statistics mentioned above indicate various strategies that brands should adopt to improve both loyalty and sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"MobileCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Mobile_Customer_Loyalty_Statistics\"><\/span><strong>Mobile Customer Loyalty Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>29. 49% of customers don\u2019t know whether there is an app associated with their loyalty program.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"49% of customers don\u2019t know whether there is an app associated with their loyalty program.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Gives all business owners heads on how they should start working on a mobile app that helps them to engage all their loyalty program members actively.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>30. 57% of members would like to engage with loyalty programs via a mobile device.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"57% of members would like to engage with loyalty programs via a mobile device.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you do create a mobile app where you personalize the brand engagement experience for loyalty program members, it becomes a lot simpler for you to grab in more sales for the business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>31. 33% of retailers have implemented features that let loyalty members track points, and 29% let them redeem rewards or receive alerts when they near a rewards threshold.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"33% of retailers have implemented features that let loyalty members track points, and 29% let them redeem rewards or receive alerts when they near a rewards threshold.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As one of the customer loyalty trends, this one clearly states the growing need to have mobile apps for loyalty program members. However, it also stresses how to help members track their collected points during each shopping experience and help them use those points easily.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>32. Some 40% of retailers hope to integrate mobile app payment with their loyalty program in the next two years.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Some 40% of retailers hope to integrate mobile app payment with their loyalty program in the next two years.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One advancement that needs to be kept in mind by other business owners too. You need to bring together both mobile app payments and loyalty programs for better user and customer experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>33. 37% of respondents planned to tap their loyalty account through a retailer app, slightly behind the 49% who aimed to download mobile coupons and 46% who expected to look up reviews.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"37% of respondents planned to tap their loyalty account through a retailer app, slightly behind the 49% who aimed to download mobile coupons and 46% who expected to look up reviews.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As one of the customer loyalty statistics, this one clearly shows why your business should bring a retailer app. The numbers clearly indicate that business owners will end making more sales through its use.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> These customer loyalty statistics target the fact that business owners should have a mobile app that allows customers to keep track of how many points they\u2019ve earned and by when they should use. This strategy can help them boost sales and, at the same time, prompt more customers to join the loyalty program.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyBrands\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Brands_Statistics\"><\/span><strong>Customer Loyalty Brands Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>34. Brand Keys announced its 22nd Annual Loyalty Leader list where 761 brands were assessed across 84 industries. And among them, it listed the top 100 brands for the loyalty rankings. You can see brands like Netflix &amp; Amazon (video streaming), Samsung (smartphones), Apple &amp; Amazon (tablets), Facebook (social networking), and Trader Joe\u2019s (natural foods) among the top 10 contenders.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/brandkeys.com\/wp-content\/uploads\/2018\/09\/2018-Loyalty-Leaders-Top-100-List.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Keys<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Brand Keys announced its 22nd Annual Loyalty Leader list where 761 brands were assessed across 84 industries. And among them, it listed the top 100 brands for the loyalty rankings. You can see brands like Netflix &amp; Amazon (video streaming), Samsung (smartphones), Apple &amp; Amazon (tablets), Facebook (social networking), and Trader Joe\u2019s (natural foods) among the top 10 contenders.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that have topped the loyalty bar are inclusive of Netflix, Amazon, Apple, Facebook, Samsung, and others. That\u2019s because they provide regular or updated services for the membership holders and those loyal to their brands.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>35. Nine of the top 10 brands in the 2018 top 100 loyalty leaders ranking are digital brands, with Amazon taking the NO. 1 spot.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <a href=\"https:\/\/brandkeys.com\/wp-content\/uploads\/2018\/09\/2018-Loyalty-Leaders-Top-100-List.pdf\" target=\"_blank\" rel=\"noopener\">Brand Keys<\/a>)<span id=\"Nine of the top 10 brands in the 2018 top 100 loyalty leaders ranking are digital brands, with Amazon taking the NO. 1 spot.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To top such rankings, you need to look up to brands like Amazon, who end up creating a fulfilling experience for the brand loyals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>36. The top three brands on the Loyalty Leaders list are Amazon in online retail, Google for search engines, and Apple for smartphones.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <a href=\"https:\/\/brandkeys.com\/wp-content\/uploads\/2018\/09\/2018-Loyalty-Leaders-Top-100-List.pdf\" target=\"_blank\" rel=\"noopener\">Brand Keys<\/a>)<span id=\"The top three brands on the Loyalty Leaders list are Amazon in online retail, Google for search engines, and Apple for smartphones.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter which industry your business belongs to, you need to make sure that you provide excellent customer experience and offer the best in industry discounts to your customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>37. 68% of customers said cost was the top factor that influences where they shop, followed by proximity (55%), product selection (53%), online customer reviews (36%), and brand loyalty (34%).<\/strong><span style=\"font-size: 12pt;\"> (Source: <a href=\"https:\/\/chainstoreage.com\/technology\/consumers-choose-which-brick-and-mortar-stores-to-visit-based-on\" target=\"_blank\" rel=\"noopener\">Uberall<\/a>)<span id=\"68% of customers said cost was the top factor that influences where they shop, followed by proximity (55%), product selection (53%), online customer reviews (36%), and brand loyalty (34%).\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The list of loyalty leaders is inclusive of standards such as customer reviews, product selection, cost, and brand loyalty were taken into account.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Brands who\u2019ve aced the brand loyalty game in the market have a lot of stories to tell and help business owners like you understand what goes into building different experience and loyalty.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerServiceLoyalty\"><span class=\"ez-toc-section\" id=\"Customer_Service_Loyalty_Statistics\"><\/span><strong>Customer Service Loyalty Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>38. 88% of respondents indicated that quality is a critical factor in their decision to remain loyal to a brand; 72% identified customer service as a top priority.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hyken.com\/customer-loyalty\/customer-loyalty-programs-stats-facts-opinions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hyken<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"88% of respondents indicated that quality is a critical factor in their decision to remain loyal to a brand; 72% identified customer service as a top priority.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Product quality needs to be top-notch to help brands attract more customers through positive reviews. But at the same time, they should make sure that the customer service, along with great product quality, is the perfect amalgamation that leads to more sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>39. 48% of respondents said that the most critical time for a company to gain their loyalty was when they make their first purchase or begin service.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hyken.com\/customer-loyalty\/customer-loyalty-programs-stats-facts-opinions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hyken<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"48% of respondents said that the most critical time for a company to gain their loyalty was when they make their first purchase or begin service.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To create a sense of trust, you need to win your customers during their first experience with the brand. That\u2019s because almost half of them take time to trust a brand during their first product purchasing experience. So, you have all the more reasons to sharpen your <a href=\"https:\/\/www.proprofs.com\/quiz-school\/skill-assessment-test\/customer-service\/\">customer service skills<\/a> that help you gain loyal customers for your brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>40. 31% of US retailers surveyed were responsive to their customers on social networks, and 25% had customer service representatives available via chat, text, or email.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"31% of US retailers surveyed were responsive to their customers on social networks, and 25% had customer service representatives available via chat, text, or email.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While brands are actively participating in improving the existing customer service experience, the numbers are yet to increase. Make sure that your business is a part of this number. Become one of those retailers who provide 24*7 customer service and is even responsive to social media page questions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong><em>Takeaway:<\/em><\/strong> No doubt that great product quality is imperative for winning the hearts of your customers, but these brand loyalty statistics clearly state how awesome customer service experience tends to strengthen the loyalty between a brand and the customer.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"RetailCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Retail_Customer_Loyalty_Statistics\"><\/span><strong>Retail Customer Loyalty Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>41. 86% of retailers are said to partner with websites and apps that focus on deals, cashback &amp; loyalty.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailmenot.com\/corp\/gui\/671c7d7\/filer_public\/f6\/43\/f6438824-73f6-4852-9d8e-90eaff21193f\/rmn_retail_top_trends_2018-022618.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"86% of retailers are said to partner with websites and apps that focus on deals, cashback &amp; loyalty.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As a retailer, you need to make sure that you partner with websites or apps that help your business create more sales opportunities. Let\u2019s say Amazon brings together a platform that allows many retailers to sell their products online. Through the platform, not only do they get to create sales or product deals but also avoid facing losses that result due to bad sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>42. 72% of retailers are using mobile marketing to drive in-store sales for their business.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.retailmenot.com\/corp\/gui\/671c7d7\/filer_public\/f6\/43\/f6438824-73f6-4852-9d8e-90eaff21193f\/rmn_retail_top_trends_2018-022618.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RetailMeNot<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"72% of retailers are using mobile marketing to drive in-store sales for their business.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way that retailers can boost not only loyalty but also increase sales is through using mobile marketing. Create ads that target mobile browsers who are searching for a similar product category.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> To boost retail customer loyalty among your target audience, it is important that you focus on partnering with websites and apps that help you sell your products with better discounts. Plus, you need to focus on marketing your brand to target an audience that allows you to drive in more sales and customer loyalty.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyRetention\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Retention\"><\/span><strong>Customer Loyalty &amp; Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>43. Customer loyalty leads to profits. Increasing customer retention by just 5% boosts profits by 25% to 95%.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hbswk.hbs.edu\/archive\/the-economics-of-e-loyalty\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bain &amp; Co.<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Customer loyalty leads to profits. Increasing customer retention by just 5% boosts profits by 25% to 95%.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Understand this; customer retention can turn out to be more beneficial for your business than acquiring new customers. Customer retention is a cheaper process in comparison to acquisition. That\u2019s why you need to focus on increasing customer retention. With existing customers, you can quickly boost sales and convert them into brand loyals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>44. 67% of consumers said good customer experience encourages them to stay longer or spend more money.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/brand-loyalty-statistics\/#gref\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"67% of consumers said good customer experience encourages them to stay longer or spend more money.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you focus on providing excellent customer experience to your existing customers, you\u2019ll see them shopping with your brand on a regular basis and even let others know about their experience with your brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>45. 84% won\u2019t come back to a retailer if they\u2019ve had a poor experience returning a product.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/brand-loyalty-statistics\/#gref\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Klarna<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"84% won\u2019t come back to a retailer if they\u2019ve had a poor experience returning a product.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way to ensure that your brand easily retains customers is by creating a good experience when they return your products. In case you do not manage this process correctly, chances are that you\u2019ll see your customers leaving the brand, and at times without even stating the exact reason.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>46. 78% of shoppers will buy more in the long run if a retailer has free returns.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/brand-loyalty-statistics\/#gref\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Klarna<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"78% of shoppers will buy more in the long run if a retailer has free returns.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To boost customer retention, you can also work towards product returns. While the previous customer loyalty statistics explains how good experience will help you retain customers, this one focuses on how to free product returns will do the same.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>47. Shoppers with an emotional connection to a brand have a lifetime value four times higher than the average customer\u2019s.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.motista.com\/resource\/leveraging-value-emotional-connection-retailers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Motista<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Shoppers with an emotional connection to a brand have a lifetime value four times higher than the average customer\u2019s.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s not just about retaining customers. It is about retaining customers by building a strong emotional connection with them. So make sure that your team focuses on creating a personalized experience when helping customers that motivate them to connect with your brand at an emotional level. In return, you\u2019ll have a list of customers who would have four times higher lifetime value.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> No doubt that customer service and experience are important metrics to consider when trying to evaluate your brand\u2019s loyalty, but you should also consider customer retention in the evaluation too. This metric brings in new customers, more business for your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerLoyaltyExperience\"><span class=\"ez-toc-section\" id=\"Customer_Loyalty_Experience\"><\/span><strong>Customer Loyalty &amp; Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>48. Only 22% of members feel very satisfied with the level of personalization they experience with a program.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Only 22% of members feel very satisfied with the level of personalization they experience with a program.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the biggest factors that customers consider when becoming a loyalist is the level of personalization they experience during a loyalty program. However, this number is too low. Only 22% of loyalty program members feel satisfied with the experience they have with a brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>49. Redemption is the key to member experience. The study suggests that more than 1\/5 of Members have never made a redemption, and non-redeemers of the loyalty program 2.3X are more likely to defect than those who redeemed their points in the past 12 months.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Redemption is the key to member experience. The study suggests that more than 1\/5 of Members have never made a redemption, and non-redeemers of the loyalty program 2.3X are more likely to defect than those who redeemed their points in the past 12 months.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a loyalty experience for your customers is possible when you allow them to redeem their existing points. However, they should entail good discounts to encourage them further to return to your business for more purchasing experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>50. Program satisfaction is 2.7X higher for members who are made to feel special or recognized by representatives of the brand or Program.<br><\/strong><span style=\"font-size: 12pt;\">(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Program satisfaction is 2.7X higher for members who are made to feel special or recognized by representatives of the brand or Program.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Help your loyalty program members feel special and recognized with the best team in place. Great representatives who are aware of the existing industry practices would have a lot to bring to the conversation and will help you value your customers more during an ongoing conversation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>51. 20% of customers strongly feel that program reps create an awesome experience where they feel recognized.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/info.bondbrandloyalty.com\/hubfs\/Resources\/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf?t=1488220126670\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bond Brand Loyalty Report<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"20% of customers strongly feel that program reps create an awesome experience where they feel recognized.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With great representatives, you should also think of getting the best customer service product like live chat software or ticketing software. This will allow your loyalty program representatives to engage better, get hold of the customer\u2019s history with the brand, and easily offer the best solution that makes the customer feel recognized.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> To boost customer loyalty, it is important to focus on the individual customer and member experience. Make sure to personalize the customer service experience and provide detailed information about how and when should the customer loyalty program points can be redeemed. This way, customers will more likely trust your brand and reach out to you for future purchases.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CustomerEngagementLoyalty\"><span class=\"ez-toc-section\" id=\"Customer_Engagement_Loyalty_Stats\"><\/span><strong>Customer Engagement &amp; Loyalty Stats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>52. 57% of airlines and 41% of hotel chains reward consumers for a range of engagement behaviors.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ijbssnet.com\/journals\/Vol_6_No_8_1_August_2015\/8.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">International Journal of Business &amp; Social Science<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"57% of airlines and 41% of hotel chains reward consumers for a range of engagement behaviors.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Encourage your customers to actively engage with your brand by rewarding with a coupon or discount exclusively designed for them. This will prompt them to reach your brand for future engagement too.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>53. Most loyalty programs suffer from low engagement. In 2015, US consumers participated in 50% of the loyalty programs they belonged to\u2014a steep decline from the previous year\u2019s 71.6% active participation rate.<\/strong><span style=\"font-size: 12pt;\"><br>(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/ed0c37be21f8ad72418b-ae99f0738c1a4f0c153c7aecac9360e1.ssl.cf1.rackcdn.com\/eMarketer_201602.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Most loyalty programs suffer from low engagement. In 2015, US consumers participated in 50% of the loyalty programs they belonged to\u2014a steep decline from the previous year\u2019s 71.6% active participation rate.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">These customer loyalty statistics showcase the scenario of 2015. Imagine, what would the loyalty program engagement numbers be like today! To prevent this steep fall, you need to focus on how to reward customers who regularly engage with the loyalty program you\u2019ve designed.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Besides customer service, experience, and lucrative loyalty program, the above-mentioned customer loyalty stats also focus on customer engagement. With constant engagement, you not only make the customer loyalty program work but also encourage customers to bring in more revenue for your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"WhatLoyalConsumersWant\"><span class=\"ez-toc-section\" id=\"What_Loyal_Consumers_Want\"><\/span><strong>What Loyal Consumers Want<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>54. 70% of Gen Z, 64% of Gen X, and 63% of Millennials expect to receive personalized recommendations via an app while browsing in-store.<\/strong><br><span style=\"font-size: 12pt;\">(Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/crowdtwist-consumer-loyalty-study-shows-87-of-gen-z-consumers-want-omnichannel-loyalty-programs-300729728.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CrowdTwist<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"70% of Gen Z, 64% of Gen X, and 63% of Millennials expect to receive personalized recommendations via an app while browsing in-store.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the customer loyalty statistics describes the role of a mobile app for a successful program. At the same time, this one suggests how the need for a mobile app to manage customer loyalty programs is one of the growing expectations of loyal customers. If you have a mobile app that manages and personalizes the recommendations for program members, then they are more likely to purchase from the same brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>55. Consumers want omnichannel loyalty programs, particularly Gen Z. 87% of Gen Z consumers want to be awarded points for walking into a brand&#8217;s location, restaurant, gym, or store.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/crowdtwist-consumer-loyalty-study-shows-87-of-gen-z-consumers-want-omnichannel-loyalty-programs-300729728.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CrowdTwist<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"Consumers want omnichannel loyalty programs, particularly Gen Z. 87% of Gen Z consumers want to be awarded points for walking into a brand's location, restaurant, gym, or store.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another customer engagement and loyalty statistic indicates how customers expect a brand to create an omnichannel loyalty program and get rewards for walking into any brand location. While they seem to be too far fetched, the same ideas boost not only engagement but sales also.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Only loyal customers who\u2019ve done regular business with a brand will come up with expectations that not only helps a brand improve but also increases its revenues. Make sure you take into account the expectations of your loyal customers to retain them for future purchases effectively.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FutureofCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Future_of_Customer_Loyalty\"><\/span><strong>Future of Customer Loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>56. 75% of consumers would engage more with loyalty programs that make rewards mobile-friendly.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/codebroker.com\/resources2\/doc\/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CodeBroker<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"75% of consumers would engage more with loyalty programs that make rewards mobile-friendly.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To boost engagement with your loyalty program in the future, make sure to offer good rewards to your customers that can easily be availed through mobile as well. In short, create mobile-friendly rewards that customers can easily avail as and when they come across them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>57. 67.3% of shoppers expect 24\/7 customer service, while 71.0%&nbsp; anticipate more frequent discounting, and 58.4% seek out free shipping in exchange for their loyalty.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.yotpo.com\/blog\/customer-loyalty-survey-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yotpo<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"67.3% of shoppers expect 24\/7 customer service, while 71.0% anticipate more frequent discounting, and 58.4% seek out free shipping in exchange for their loyalty.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When customers show that they are loyal to a brand, they expect rewards from them. So, customer service that is available 24*7, frequent discounts, and free shipping for exchanged products are a few things that you should plan for the improvement of your existing loyalty program.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>58. For brands they are loyal to, 52.3% of customers will join a loyalty or VIP program, while 39.4% of customers will spend on a product even if there are cheaper options elsewhere.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.yotpo.com\/blog\/customer-loyalty-survey-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yotpo<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"For brands they are loyal to, 52.3% of customers will join a loyalty or VIP program, while 39.4% of customers will spend on a product even if there are cheaper options elsewhere.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With such customer loyalty statistics, you get to learn where the future of loyalty programs is headed to. If customers wish to show their loyalty towards a brand, they\u2019ll join the VIP program instantly. What\u2019s more, they are even willing to spend on the product even when cheaper options are available in the market.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> The future of customer loyalty holds a lot for both brands and their customers. However, the brand owners need to keep in mind the growing expectations of the customers and how they can create opportunities to reward them for their loyalty.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"HowtoBuildCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"How_to_Build_Customer_Loyalty\"><\/span><strong>How to Build Customer Loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>59. With 65% of the business coming from customers who already know your brand, the future of your business depends on your ability to retain your customers and keep them happy.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.fundera.com\/resources\/brand-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fundera<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"With 65% of the business coming from customers who already know your brand, the future of your business depends on your ability to retain your customers and keep them happy.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The key to building customer loyalty is creating awareness about the brand and what you can do for those who connect with your brand in the long run. So if people know your brand, they\u2019ll come to do business with you. The rest depends on the kind of service you develop for individual customers that later on decides whether they\u2019ll be loyal to your brand or not.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>60. 57% of customers listed that they would stop doing business with a brand if they had a negative review go unaddressed despite having received additional communications from the company\u2014such as promotions for their products.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.fundera.com\/resources\/brand-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fundera<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"57% of customers listed that they would stop doing business with a brand if they had a negative review go unaddressed despite having received additional communications from the company\u2014such as promotions for their products.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To avoid such negative experiences, it is important if you focus on addressing the negative feedback received from customers, work upon them, and present your services anew.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> To build customer loyalty for your brand, you need to make sure that customers are aware of your presence in the market. Plus, make sure that you attend to all the complaints made by your customers and work on them as soon as they are registered.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"LiveChatCustomerLoyalty\"><span class=\"ez-toc-section\" id=\"Live_Chat_Customer_Loyalty_Statistics\"><\/span><strong>Live Chat &amp; Customer Loyalty Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>61. 42% of customers would stop using a brand if the company didn\u2019t have a real-time customer support line.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.fundera.com\/resources\/brand-loyalty-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fundera<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"42% of customers would stop using a brand if the company didn\u2019t have a real-time customer support line.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To avoid the increasing number of annoyed customers, it is time that you focus on building real-time customer support experience. While phone support does help customers get real-time solutions for their troubles, it is advisable that you add the use of live chat software to make solutions instant for customers and that too for their convenience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>62. More than 80% of customers seek immediate responses for sales or marketing questions. But this number tends to rise to 90% when their question is solely about sales.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.business2community.com\/customer-experience\/improve-customer-loyalty-and-boost-sales-by-using-live-chat-02206679\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"More than 80% of customers seek immediate responses for sales or marketing questions. But this number tends to rise to 90% when their question is solely about sales.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To help your customers get instant responses for their sales questions, it would be great for your business to adopt the use of a live chat tool. This way, you can easily resolve the questions faster and keep your customers delighted with your service. And, this can result in loyal customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>63. 48% would be more likely to return to a website with chat support, and 41% trust the brand more when this option is available.<\/strong><span style=\"font-size: 12pt;\"> (Source: <\/span><\/span><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.martechadvisor.com\/articles\/customer-experience-2\/4-instant-benefits-of-adding-live-chat-to-your-site\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MarTech<\/span><\/a><span style=\"font-weight: 400;\">)<span id=\"48% would be more likely to return to a website with chat support, and 41% trust the brand more when this option is available.\" class=\"twtr tweetShare\">Tweet this<\/span><\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To see what your customers return to your brand in times of need, it is important that you make use of live chat effectively. The customer loyalty stat shows how customers are more likely to approach your brand when you have live chat support in place.<\/span><\/p>\n\n\n\n<p><b><i>Takeaway:<\/i><\/b><span style=\"font-weight: 400;\"> Use the live chat to help your customers find a real-time and instant solution to their troubles. This will not only make you a reliable option in their eyes, but they\u2019ll also find you more approachable &#8211; A perfect concoction to boost brand loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I hope that this extensive list of statistics on customer loyalty for 2022 helps you learn what to do and what not to do while creating an effective loyalty program for your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;re here to help if you need us. Give us a call at (855) 776-7763 (Toll-Free), and one of our team will be there to provide any support you require.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat can help me get committed and loyal customers?\u201d A question that every business is seeking an answer to. But trust me, factors like: help you formulate effective loyalty programs that your customers enjoy being a part of.&nbsp;Let\u2019s take a look at&nbsp;customer loyalty statistics&nbsp;and observe the various ways that help a business improve and boost&#8230;<\/p>\n","protected":false},"author":11,"featured_media":34702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-26375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60+ Customer Loyalty Statistics: Facts &amp; Trends for 2026<\/title>\n<meta name=\"description\" content=\"Read these customer loyalty statistics and their takeaways to learn how your existing customer loyalty programs can be improved and work for your 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