{"id":51307,"date":"2026-07-28T10:58:02","date_gmt":"2026-07-28T10:58:02","guid":{"rendered":"https:\/\/www.proprofschat.com\/blog\/?p=51307"},"modified":"2026-07-28T11:00:26","modified_gmt":"2026-07-28T11:00:26","slug":"white-label-live-chat","status":"publish","type":"post","link":"https:\/\/www.proprofschat.com\/blog\/white-label-live-chat\/","title":{"rendered":"10 Best White Label Live Chat Software for Agencies and SaaS Resellers"},"content":{"rendered":"\n<p>White label live chat comes up almost every time I talk with agency owners, usually after a client asks why the chat widget still shows someone else&#8217;s branding.<\/p>\n\n\n\n<p>I&#8217;ve set this up for enough client rollouts to know the pain points: the vendor logo reappearing in emails, the domain still pointing elsewhere, or pricing that quietly limits scaling. Agencies expect to own the client relationship but often get little more than a cosmetic rebrand.<\/p>\n\n\n\n<p>In this guide, I share which tools genuinely deliver white labeling beyond the marketing claims. You&#8217;ll learn what white label live chat software actually means, compare the 10 best tools with their pros, cons, pricing, and ratings, and see the framework I use to evaluate each one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_White_Label_Live_Chat_Software\"><\/span><strong>What Is White Label Live Chat Software?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"content-box\" style=\"max-width: 800px; margin: 40px auto; padding: 30px; background-color: #f9f9f9; border-left: 6px solid #007BFF; border-radius: 8px; font-family: Roboto, sans-serif; box-shadow: 0 4px 8px rgba(0,0,0,0.1); line-height: 1.6; text-align: Left; font-size: 20px;\"> White label live chat software is a live chat and AI messaging platform built by one company that another company, usually an agency or SaaS reseller, rebrands and resells as its own, replacing the vendor&#8217;s logo, domain, and &#8220;Powered by&#8221; branding with the reseller&#8217;s identity.<\/div>\n\n\n\n<p>Here is why that distinction matters once you are managing more than one client:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Own the relationship<\/strong>: Your logo sits on the widget, not a vendor&#8217;s, so clients associate the tool with you<\/li>\n\n\n\n<li><strong>Set your own markup<\/strong>: You buy wholesale or on a bulk plan and price the service however you want<\/li>\n\n\n\n<li><strong>Skip the build<\/strong>: A custom chat stack easily runs past $30,000 in development before you write a single support script<\/li>\n\n\n\n<li><strong>Recurring revenue<\/strong>: A <strong>white label live chat service<\/strong> adds an ongoing line item to every client retainer instead of a one-time project fee<\/li>\n\n\n\n<li><strong>One brand, many touchpoints<\/strong>: Widget, chat page, transcripts, and notification emails all carry your name, not a third party&#8217;s<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Best_White_Label_Live_Chat_Software\"><\/span><strong>10 Best White Label Live Chat Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I have not just skimmed feature pages for this list. I have set most of these up for real client accounts, hit their pricing walls, and found out the hard way which ones bury <strong>live chat white label<\/strong> branding behind an expensive tier.&nbsp;<\/p>\n\n\n\n<p>Pricing and ratings below reflect current public data as of writing. Vendors update pricing often, so confirm the latest numbers directly before you quote a client.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Tool<\/td><td>Best For<\/td><td>Pricing<\/td><td>User Rating (G2)<\/td><\/tr><tr><td>ProProfs Chat<\/td><td>Easy live chat &amp; AI customer service agent for instant, automated support<\/td><td>Starts at <a href=\"https:\/\/www.proprofschat.com\/pricing\/\">$19.99\/user\/month<\/a><\/td><td>4.5\/5<\/td><\/tr><tr><td>Tidio<\/td><td>Bundling AI chatbot resale with white-label branding<\/td><td>Starts at $29\/month <em>(White-label on Premium)<\/em><\/td><td>4.6\/5<\/td><\/tr><tr><td>LiveChat<\/td><td>Enterprise-grade reporting for client accounts<\/td><td>Starts at $19\/month<\/td><td>4.5\/5<\/td><\/tr><tr><td>Crisp<\/td><td>Flat-rate pricing for multi-client workspaces<\/td><td>Starts at \u20ac295\/month <em>(White-label on Plus)<\/em><\/td><td>4.5\/5<\/td><\/tr><tr><td>HelpCrunch<\/td><td>Pairing white-label chat with email marketing<\/td><td>Starts at $15\/user\/month<\/td><td>4.7\/5<\/td><\/tr><tr><td>Smartsupp<\/td><td>Budget agencies needing visual session context<\/td><td>Starts at paid add-on for white labeling<\/td><td>4.7\/5<\/td><\/tr><tr><td>tawk.to<\/td><td>Zero-cost agencies wanting a true free starting point<\/td><td>Starts at $19\/month <em>(Remove Branding add-on)<\/em><\/td><td>4.5\/5<\/td><\/tr><tr><td>REVE Chat<\/td><td>Omnichannel rollout across WhatsApp, web, and voice<\/td><td>Starts at $13.5\/agent\/month<\/td><td>4.6\/5<\/td><\/tr><tr><td>Kommunicate<\/td><td>Developer-first, bring-your-own-LLM white-label bots<\/td><td>Starts at around $40\/month<\/td><td>4.8\/5<\/td><\/tr><tr><td>DeadSimpleChat<\/td><td>High-concurrency chat for events and communities<\/td><td>Starts at around $199\/month<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. ProProfs Chat &#8211; Best for Easy Live Chat &amp; AI Customer Service Agent for Instant, Automated Support<\/h3>\n\n\n\n<p>I set up <a href=\"https:\/\/www.proprofschat.com\/\">ProProfs Chat<\/a> for a client rollout that needed both live agents and an AI bot answering the same widget. The part that saved me the most time was removing the branding. I switched off &#8220;Powered by ProProfs,&#8221; added the client&#8217;s logo, selected their brand colors in the customization settings, and pointed the chat window to their domain, all before lunch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create an AI Chatbot to Automate 24\/7 Support\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/VKgdkhE1hmY?start=31&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.proprofschat.com\/features\/ai-support-agent\/\">AI chatbot<\/a> trained itself off their existing help center URL in minutes, so I never had to write scripted flows by hand. What sold me long term was the group and department-based routing, which makes this feel like genuine <strong>white label managed live chat<\/strong> rather than a rebranded afterthought.&nbsp;<\/p>\n\n\n\n<p><em>See how ProProfs&#8217; AI Customer Support Agent answers the same questions, automatically. Try it now:&nbsp;<\/em><\/p>\n\n\n\n<div class=\"course-box post-content-create-course create-box chat-create-box\"><div class=\"title-container\"><img decoding=\"async\" src=\"\/blog\/wp-content\/themes\/bateaux\/dist\/images\/create_course_gif.gif\" alt=\"loading\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 19 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"vertical-align: middle;\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.21312 1.87183L9.60023 3.31917C9.97726 4.72701 10.7183 6.01077 11.7489 7.04135C12.7795 8.07193 14.0632 8.81299 15.4711 9.19002L16.9184 9.57713L15.4711 9.96425C14.0632 10.3413 12.7795 11.0823 11.7489 12.1129C10.7183 13.1435 9.97726 14.4273 9.60023 15.8351L9.21312 17.2824L8.826 15.8366C8.44898 14.4288 7.70791 13.145 6.67734 12.1144C5.64676 11.0838 4.363 10.3428 2.95515 9.96576L1.50781 9.57864L2.95515 9.19153C4.363 8.8145 5.64676 8.07344 6.67734 7.04286C7.70791 6.01228 8.44898 4.72852 8.826 3.32067L9.21312 1.87183Z\" fill=\"url(#paint0_linear_sc)\"\/><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.06948 0.827148L4.21437 1.3682C4.35514 1.89409 4.63193 2.37363 5.01688 2.75858C5.40183 3.14353 5.88137 3.42032 6.40726 3.5611L6.94831 3.70598L6.40726 3.85086C5.88137 3.99164 5.40183 4.26843 5.01688 4.65338C4.63193 5.03833 4.35514 5.51787 4.21437 6.04376L4.06948 6.58481L3.9246 6.04376C3.784 5.51782 3.50738 5.03819 3.12256 4.6531C2.73775 4.26802 2.2583 3.99107 1.73246 3.85011L1.19141 3.70523L1.73246 3.56034C2.25835 3.41957 2.73789 3.14278 3.12284 2.75783C3.50779 2.37288 3.78458 1.89334 3.92535 1.36745L4.06948 0.827148Z\" fill=\"url(#paint1_linear_sc)\"\/><defs><linearGradient id=\"paint0_linear_sc\" x1=\"2.92745\" y1=\"2.86423\" x2=\"13.7714\" y2=\"16.7725\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#9900DD\" stop-opacity=\"0.933333\"\/><stop offset=\"0.331731\" stop-color=\"#6A5ACD\" stop-opacity=\"0.96891\"\/><stop offset=\"1\" stop-color=\"#00C6FF\"\/><\/linearGradient><linearGradient id=\"paint1_linear_sc\" x1=\"1.72174\" y1=\"1.19793\" x2=\"5.77336\" y2=\"6.39377\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#9900DD\" stop-opacity=\"0.933333\"\/><stop offset=\"0.331731\" stop-color=\"#6A5ACD\" stop-opacity=\"0.96891\"\/><stop offset=\"1\" stop-color=\"#00C6FF\"\/><\/linearGradient><\/defs><\/svg><p>Type your URL and ProProfs AI will create a chatbot for you<\/p><\/div><div class=\"textarea\"><div class=\"input-wrap\"><textarea class=\"create-input input-box WebLinkInput\" placeholder=\"https:\/\/www.example.com\"><\/textarea><input type=\"hidden\" class=\"course_access_token\" value=\"WwbfB63IaAL2tiY\"><input type=\"hidden\" class=\"toc_status\" value=\"0\"><input type=\"hidden\" class=\"course_identifier\" value=\"0\"><input type=\"hidden\" class=\"course_progress\" value=\"0\"><div class=\"text-display textDisplay\" style=\"display:none;\"><\/div><\/div><\/div><div class=\"url_validation_error input-error\"><\/div><div class=\"input-actions\"><a href=\"javascript:void(0);\" class=\"submit-btn round_btn generate-btn generateCourseButton\" role=\"button\"><svg width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"vertical-align: sub;\"><path d=\"M20.4544 5.10951C16.1061 4.66817 15.7456 4.31173 15.3008 -2.58243e-07C14.8559 4.31173 14.4965 4.66907 10.1473 5.10951C14.4981 5.55063 14.8577 5.90706 15.3015 10.2192C15.7411 5.90865 16.105 5.55222 20.4551 5.1111L20.4544 5.10951Z\" fill=\"white\"><\/path><path d=\"M9.26075 21.4321C8.46184 13.6825 7.81435 13.0405 2.05794e-05 12.2493C7.81549 11.4583 8.46297 10.8149 9.26075 3.06641C10.0585 10.816 10.7072 11.4581 18.5215 12.2493C10.706 13.0405 10.0585 13.6825 9.26075 21.4321Z\" fill=\"white\"><\/path><\/svg>Generate with AI<\/a><\/div><\/div>\n\n\n\n<p>I set up a separate group for each client account so operators only see conversations meant for them, making it genuinely painless to manage more than one brand from a single dashboard. Add in support for <a href=\"https:\/\/www.proprofschat.com\/blog\/multilingual-chatbots\/\">70-plus languages<\/a> and 100-plus native integrations with tools like Salesforce, Zoho CRM, and Shopify, and it is rare that I need a workaround.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.proprofschat.com\/blog\/white-label-chatbots\/\">White-label option<\/a> removes &#8220;Powered by ProProfs&#8221; branding entirely, with a custom domain option<\/li>\n\n\n\n<li>AI chatbot trains directly on your website, help center, or uploaded files, no manual flow-building required<\/li>\n\n\n\n<li>Group and department-based routing keeps multiple client accounts organized inside one dashboard<\/li>\n\n\n\n<li><a href=\"https:\/\/www.proprofschat.com\/integrations\/\">100+ integrations<\/a>, including Salesforce, Zoho CRM, Shopify, and WordPress<\/li>\n\n\n\n<li>Multilingual support across 70+ languages for global client rosters<\/li>\n\n\n\n<li>Omnichannel coverage across website chat, Facebook, WhatsApp, Instagram, and SMS from one dashboard<\/li>\n\n\n\n<li><a href=\"https:\/\/www.proprofs.com\/customer-delight-suite\/\">Customer Delight Suite<\/a> bundles live chat, help desk, knowledge base, and survey tools in one platform<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cloud-only; no offline or self-hosted deployment<\/li>\n\n\n\n<li>No dark theme for the chat interface<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.5\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> A free plan is available for growing teams. Paid plan starts at <a href=\"https:\/\/www.proprofschat.com\/pricing\/\">$19.99\/user\/month<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Tidio &#8211; Best for Bundling AI Chatbot Resale With White-Label Branding<\/strong><\/h3>\n\n\n\n<p>My cousin runs a three-person social media agency and picked Tidio for her Shopify clients because of how deep the e-commerce integration runs. Order status, cart contents, and purchase history show up right inside the chat window, so agents never tab out to check anything.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/07\/Tidio-2-1024x760.png\" alt=\"\" class=\"wp-image-45188\"\/><\/figure>\n\n\n\n<p>Setting up white-label branding meant swapping out Tidio&#8217;s own logo, picking her client&#8217;s colors, and pointing the widget to their domain, which took some digging through the settings the first time around.&nbsp;<\/p>\n\n\n\n<p>Lyro, Tidio&#8217;s AI agent, runs as its own dedicated module that trains on the client&#8217;s existing help content rather than being baked into the base chatbot flows, so it took a separate setup pass to get it answering accurately. Once everything was wired up, the Shopify-specific chat actions and the mobile apps for on-the-go replies made day-to-day client management noticeably lighter.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep Shopify integration surfaces order and cart data inside the chat window<\/li>\n\n\n\n<li>Lyro AI agent trains on your knowledge base to automate resolutions<\/li>\n\n\n\n<li>Solid iOS and Android apps for replying to clients on the go<\/li>\n\n\n\n<li>Copilot feature gives agents AI-powered reply suggestions during live conversations<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>White-label branding removal is locked to the Premium plan, priced from $2,999\/month<\/li>\n\n\n\n<li>A 10-agent cap applies on every plan except the top custom tier<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.6\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Starter plans from $29\/month. White-label branding is unlocked on Premium, from $2,999\/month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. LiveChat &#8211; Best for Enterprise-Grade Reporting for Client Accounts<\/strong><\/h3>\n\n\n\n<p>A friend who runs an IT consulting shop swears by LiveChat mainly for the reporting. Every client dashboard she builds pulls trending graphs and response time breakdowns straight out of the platform, which makes her monthly client reports almost automatic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2025\/08\/LiveChatNow-Interface-1024x507.png\" alt=\"LiveChat\" class=\"wp-image-48708\"\/><\/figure>\n\n\n\n<p>LiveChat lists white labeling among its native widget customization options, so she stripped the default branding and dropped in each client&#8217;s logo and color scheme without touching a line of CSS. The one thing that caught her off guard was how the product splits into separate modules.&nbsp;<\/p>\n\n\n\n<p>The chatbot and the ticketing layer sit apart from core live chat, so she had to activate and configure each piece on its own rather than finding automation and a shared inbox bundled in from the start. Once she mapped out which modules each client actually needed, building the full support stack around live chat became a lot more deliberate.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>White labeling included among native widget customization settings<\/li>\n\n\n\n<li>Detailed reporting with trending graphs and response time breakdowns for client reports<\/li>\n\n\n\n<li>Wide range of CRM and helpdesk integrations for agency stacks<\/li>\n\n\n\n<li>Full CSS theming and multiple language support for widget customization<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatbot and ticketing (HelpDesk) are priced and sold separately from core chat<\/li>\n\n\n\n<li>Entry-level pricing understates the real monthly cost once add-ons are needed<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.5\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Starts at $19\/month for 100 visitors, with white-label customization available on eligible plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Crisp &#8211; Best for Flat-Rate Pricing for Multi-Client Workspaces<\/strong><\/h3>\n\n\n\n<p>When a small web design studio I know took on their fifth client site, they needed everyone on the team to log into one shared workspace without juggling separate agent seats, and Crisp&#8217;s workspace model fit that. White labeling comes bundled with unlimited AI resolutions through Crisp&#8217;s Hugo assistant and removes the seat cap entirely once it is switched on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/12\/Crisp-Best-for-Co-Browsing-1-1024x485.png\" alt=\"Crisp Dashboard\" class=\"wp-image-46708\"\/><\/figure>\n\n\n\n<p>Running multiple client brands means spinning up a separate workspace per brand, so the studio built a simple naming convention to keep track of which workspace belonged to which client. The smart routing feature turned out to be a quiet favorite, automatically assigning incoming conversations to whichever agent was free instead of making someone manually pick up every chat.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shared workspace model instead of per-agent seat restrictions<\/li>\n\n\n\n<li>White-labeling, unlimited AI resolutions, and ticketing bundled together once activated<\/li>\n\n\n\n<li>Smart routing automatically assigns conversations to available agents based on custom rules<\/li>\n\n\n\n<li>Omnichannel inbox covering WhatsApp, Instagram, and SMS alongside web chat<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-brand agencies need a separate workspace per client brand, which adds up<\/li>\n\n\n\n<li>White-labeling is locked behind the highest-priced Plus tier at \u20ac295\/month<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.5\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Free plan available. White-labeling unlocked on Plus, from \u20ac295\/month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. HelpCrunch &#8211; Best for Pairing White-Label Chat With Email Marketing<\/strong><\/h3>\n\n\n\n<p>I helped a marketing agency move to HelpCrunch mainly because their clients kept asking for email campaigns alongside live chat, and HelpCrunch bundles both under one login. This is one of the few tools on this list built as a genuine white label chat option for teams that also run email outreach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/11\/Helpcrunch-Best-For-Email-Marketing-Live-Chat-and-Knowledge-Base-1-1024x648.png\" alt=\"HelpCrunch Dashboard\" class=\"wp-image-46435\"\/><\/figure>\n\n\n\n<p>Branding removal is a simple toggle in the widget customization settings, so the widget shows only the client&#8217;s logo and colors once that setting is on. What I liked most is that the knowledge base and email automation share the same customer data as live chat, so an agent picking up a conversation can see if that visitor already opened a recent campaign email.&nbsp;<\/p>\n\n\n\n<p>The proactive messaging triggers, based on time spent on a page or specific URLs visited, turned out to be what actually got hesitant website visitors to start a conversation.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combines live chat, email marketing automation, and a knowledge base in one dashboard<\/li>\n\n\n\n<li>White-label widget customization with client-specific colors, positioning, and welcome messages<\/li>\n\n\n\n<li>Shared customer data across chat and email for fuller conversation context<\/li>\n\n\n\n<li>Proactive messaging triggers based on visitor behavior like time on page or specific URLs<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Per-user pricing model means costs climb quickly as a client&#8217;s team grows<\/li>\n\n\n\n<li>Some basic notification features are locked behind higher-priced tiers<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.7\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Starts around $15\/user\/month. Branding removal available from the Pro plan, around $20 to $25\/user\/month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Smartsupp &#8211; Best for Budget Agencies Needing Visual Session Context<\/strong><\/h3>\n\n\n\n<p>A small e-commerce reseller I consult for picked Smartsupp because white labeling is a single toggle rather than a maze of settings to dig through. What stood out during setup was the visitor session recording feature, letting an agent watch how a shopper actually moved through the site before typing back a reply.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/10\/Smartsupp-Best-for-Automated-Customer-Engagement-Service-1024x483.png\" alt=\"Smartsupp dashboard\" class=\"wp-image-46216\"\/><\/figure>\n\n\n\n<p>That context turned a handful of vague complaints into fixes we could actually ship. Because the tool is built around e-commerce use cases like shopping assistance, it fit naturally into storefronts that just needed dependable live chat with a bit of visual context.&nbsp;<\/p>\n\n\n\n<p>The chatbot side is simpler than some AI-first competitors, so anyone expecting deep automated resolution flows out of the box may need to pair it with a separate bot tool.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combines live chat and a built-in chatbot in a single widget<\/li>\n\n\n\n<li>Visitor session recordings give agents visual context before replying<\/li>\n\n\n\n<li>Built with ecommerce use cases like shopping assistance in mind<\/li>\n\n\n\n<li>Mobile apps available across Windows, Mac, Android, and iOS<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatbot automation is more basic compared to AI-first competitors<\/li>\n\n\n\n<li>Reporting and analytics are lighter than enterprise-focused platforms<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.7\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Free plan available. White-labeling is sold as a paid add-on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. tawk.to &#8211; Best for Zero-Cost Agencies Wanting a True Free Starting Point<\/strong><\/h3>\n\n\n\n<p>A freelance web developer I know onboards new small business clients almost every month, and tawk.to is what he defaults to for a fast, no-frills setup. The core platform runs with no cap on agents or chat volume, so he can spin up chat for a client site the same day he launches it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2025\/06\/Tawk.To-Best-for-Freemium-Live-Chat-With-Basic-Features-1024x564.png\" alt=\"Tawk.to dashboard\" class=\"wp-image-48050\"\/><\/figure>\n\n\n\n<p>Going <strong>white label live chat<\/strong> means switching on the Remove Branding option, which swaps &#8220;Powered by tawk.to&#8221; to the client&#8217;s own branding across the widget, the chat page, ticketing emails, and even the knowledge base, plus lets him point everything to the client&#8217;s own domain.&nbsp;<\/p>\n\n\n\n<p>For clients who eventually want a fully branded experience, he simply switches that setting on rather than migrating platforms entirely, which has saved him more than one awkward mid-project switch.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited agents and chat volume with no seat-based restrictions<\/li>\n\n\n\n<li>Remove Branding option covers the widget, chat page, emails, and knowledge base<\/li>\n\n\n\n<li>Own-domain support included with the white-label option<\/li>\n\n\n\n<li>Built-in ticketing system and hosted knowledge base alongside live chat<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full white-labeling requires a paid add-on rather than being built into the free tier<\/li>\n\n\n\n<li>Mobile notifications and advanced reporting lag behind paid-first competitors<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.5\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Free forever. Remove Branding add-on from $19\/month per property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. REVE Chat &#8211; Best for Omnichannel Rollout Across WhatsApp, Web, and Voice<\/strong><\/h3>\n\n\n\n<p>A regional digital agency I worked with needed one white-labeled dashboard to cover WhatsApp, web chat, and voice calls for a healthcare client, and REVE Chat was the one that handled all three without stitching tools together. This is a solid pick if you are specifically hunting for a rebrandable chat platform that goes beyond a simple website widget.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/07\/REVE-Chat-Best-for-Omnichannel-Customer-Engagement-1024x621.png\" alt=\"\" class=\"wp-image-45376\"\/><\/figure>\n\n\n\n<p>Whitelabeling comes as a separate setup step rather than a default on every plan, so budgeting time for that configuration matters. Co-browsing turned out to be the unexpected favorite among the support team, since sharing a screen to walk a patient through an online form beats a ten-minute phone explanation any day.&nbsp;<\/p>\n\n\n\n<p>The agency tested the omnichannel setup on one client first, then rolled the same configuration out across the rest of their healthcare roster once the routing and co-browsing flows were dialed in.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>True omnichannel coverage across WhatsApp, Facebook, voice, and video in one dashboard<\/li>\n\n\n\n<li>Co-browsing feature for walking visitors through forms or checkout in real time<\/li>\n\n\n\n<li>GDPR-compliant infrastructure suited to regulated industries<\/li>\n\n\n\n<li>Voice and video calling built in alongside live chat and co-browsing<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>White-labeling is an add-on rather than included by default<\/li>\n\n\n\n<li>Smaller review base on G2 makes it harder to judge at enterprise scale<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.6\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Plans from $13.5\/agent\/month, with white-labeling available as an add-on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Kommunicate &#8211; Best for Developer-First, Bring-Your-Own-Llm White-Label Bots<\/strong><\/h3>\n\n\n\n<p>I recommended Kommunicate to a developer friend building a support layer for three different SaaS clients, mostly because it lets him plug in his own OpenAI, Google Gemini, or Anthropic API key instead of being locked into one vendor&#8217;s AI model.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2024\/01\/Kommunicate-Dashboard-1024x510.png\" alt=\"Kommunicate Chatbot Interface\" class=\"wp-image-47834\"\/><\/figure>\n\n\n\n<p>That flexibility matters when a client already has a preferred AI provider or wants to control token costs directly. The chat widget itself is fully white-labeled, with welcome messages, greetings, and away replies all customized under the client&#8217;s own name.&nbsp;<\/p>\n\n\n\n<p>Because it is built with developers in mind, expect to spend time in the documentation rather than a drag-and-drop setup screen, but the API and webhook access make custom integrations far easier than most no-code competitors, especially once a client wants the bot wired into their existing helpdesk.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bring-your-own-LLM support for OpenAI, Google Gemini, and Anthropic integrations<\/li>\n\n\n\n<li>Fully white-labeled chat widget, including greetings and away messages<\/li>\n\n\n\n<li>Strong API and webhook access for custom developer integrations<\/li>\n\n\n\n<li>Integrates with existing helpdesks like Zendesk, Freshdesk, and Zoho Desk<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less no-code friendly than competitors built for non-technical teams<\/li>\n\n\n\n<li>Conversation-based pricing means costs shift as client volume grows<\/li>\n<\/ul>\n\n\n\n<p><strong>User Rating:<\/strong> 4.8\/5 (G2)<\/p>\n\n\n\n<p><strong>Pricing:<\/strong> Plans starting around $40\/month, scaling with conversation volume and AI agents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. DeadSimpleChat &#8211; Best for High-Concurrency Chat for Events and Communities<\/strong><\/h3>\n\n\n\n<p>A client running a large virtual conference needed chat that could hold thousands of attendees talking at once without lagging, and that is the one job DeadSimpleChat is built around. The free tier is fine for testing a small chat room, but real white labeling, the custom domain, and higher concurrency caps only show up once the account moves beyond that starting tier.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1024\" src=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2026\/07\/Dead-Simple-Chat-1001x1024.png\" alt=\"DeadSimpleChat - Best For High-concurrency chat for events and communities\" class=\"wp-image-51308\"\/><\/figure>\n\n\n\n<p>For anyone running community platforms or live streamed events rather than typical one-to-one customer support chat, this is a different category of tool than the desk-based helpdesk options on this list.&nbsp;<\/p>\n\n\n\n<p>The advanced Chat SDK and API access also mean a developer can embed it fairly deeply into an existing app rather than just dropping in a script tag, and the built-in moderation tools kept the conference chat from turning into a free-for-all.<\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built to handle very high concurrent user volume for events and communities<\/li>\n\n\n\n<li>Custom domain support so the chat experience matches the client&#8217;s own web presence<\/li>\n\n\n\n<li>Chat SDK and APIs for deeper custom integrations<\/li>\n\n\n\n<li>Built-in moderation and Q&amp;A tools suited for panels and live events<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overkill and pricier than needed for standard one-to-one support chat<\/li>\n\n\n\n<li>Free tier is limited to a small number of concurrent users<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Free tier available. White-label plans start around $199\/month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_I_Chose_These_White_Label_Chat_Software\"><\/span><strong>How I Chose These White Label Chat Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When I evaluate any <strong>live chat software white label<\/strong> option for this list, I do not just rely on feature lists or marketing claims. I look at how these tools actually perform once real client branding, real client data, and real invoices are involved. Here is the framework I used to make sure every recommendation is practical, reliable, and worth reselling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User Reviews \/ Ratings<\/strong>: I start by looking at real user feedback from platforms like G2. This gives me a clear picture of how teams actually experience the tool day to day, what they love, and where it falls short.<\/li>\n\n\n\n<li><strong>Depth of White-Labeling<\/strong>: I focus on whether branding removal is a real, complete rebrand, covering the widget, chat page, email notifications, and custom domain, or just a logo swap that leaves vendor branding elsewhere.<\/li>\n\n\n\n<li><strong>Ease of Use<\/strong>: I pay close attention to how intuitive the platform feels for both agents and end clients. A tool might be powerful, but if your team struggles to onboard new client accounts quickly, it defeats the purpose.<\/li>\n\n\n\n<li><strong>Customer Support<\/strong>: From my experience, implementation is where many tools fail. I evaluate how responsive the support team is, especially during branding setup and domain migration.<\/li>\n\n\n\n<li><strong>Value for Money<\/strong>: I compare pricing with what the tool actually delivers, including hidden costs like add-ons for AI or ticketing. This is not about picking the cheapest option, but about whether the total cost matches what you can realistically bill clients.<\/li>\n\n\n\n<li><strong>Personal Experience \/ Expert Insights<\/strong>: Wherever possible, I rely on my own hands-on experience setting these tools up for real client accounts, along with insights from other agency owners and developers who resell chat as a service.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Top_3_White_Label_Live_Chat_Software_Picks\"><\/span><strong>My Top 3 White Label Live Chat Software Picks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Picking one single winner ignores how differently agencies actually work, so here are the three I would point a client toward depending on what they need most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. ProProfs Chat<\/strong><\/h3>\n\n\n\n<p>This is where I would start almost every agency conversation. The white-label branding removal is genuine, the AI chatbot trains itself on a client&#8217;s existing help content in minutes, and group-based routing keeps every client account organized inside one dashboard without extra logins or confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. REVE Chat<\/strong><\/h3>\n\n\n\n<p>For agencies managing clients who need more than a website widget, REVE Chat brings WhatsApp, voice, and co-browsing into one white-labeled dashboard. Healthcare, real estate, and other consultation-heavy clients get the most value here, since walking someone through a form beats a long phone explanation every time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Kommunicate<\/strong><\/h3>\n\n\n\n<p>Developer-led agencies lean toward Kommunicate because it lets you plug in your own OpenAI, Gemini, or Anthropic key instead of a locked vendor model. The chat widget stays fully white-labeled while your team keeps full control over which AI actually powers each client&#8217;s bot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_White_Label_Live_Chat_Software_Your_Clients_Actually_Trust\"><\/span><strong>Choose the White Label Live Chat Software Your Clients Actually Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing white label live chat software comes down to how completely a tool lets you disappear behind your own brand while still giving clients real automation and support.&nbsp;<\/p>\n\n\n\n<p>The strongest options here for agencies are the ones where branding removal, AI training, and multi-client management work together, whether that shows up as Tidio&#8217;s ecommerce depth, Crisp&#8217;s flat-rate workspaces, or REVE Chat&#8217;s omnichannel reach.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.proprofschat.com\/signup\/\">ProProfs Chat<\/a> is the one I keep coming back to, with genuine branding removal, an AI chatbot that trains itself on your client&#8217;s own content, and group-based routing that keeps every account organized. Try ProProfs Chat on one client account this week, set up the branding and domain, and watch it train before rolling it out further.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>White label live chat comes up almost every time I talk with agency owners, usually after a client asks why the chat widget still shows someone else&#8217;s branding. I&#8217;ve set this up for enough client rollouts to know the pain points: the vendor logo reappearing in emails, the domain still pointing elsewhere, or pricing that&#8230;<\/p>\n","protected":false},"author":13,"featured_media":51309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-51307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-chat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Best White Label Live Chat Software for Agencies &amp; SaaS Resellers<\/title>\n<meta name=\"description\" content=\"Find the 10 best white label live chat software to rebrand and resell under your own business. Learn how I evaluated each tool and key features to compare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proprofschat.com\/blog\/white-label-live-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best White Label Live Chat Software for Agencies &amp; SaaS Resellers\" \/>\n<meta property=\"og:description\" content=\"Find the 10 best white label live chat software to rebrand and resell under your own business. Learn how I evaluated each tool and key features to compare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.proprofschat.com\/blog\/white-label-live-chat\/\" \/>\n<meta property=\"og:site_name\" content=\"Chat Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T10:58:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T11:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.proprofschat.com\/blog\/wp-content\/uploads\/2026\/07\/White-Label-Chat-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"887\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brayn Wills\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brayn Wills\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Best White Label Live Chat Software for Agencies & SaaS Resellers","description":"Find the 10 best white label live chat software to rebrand and resell under your own business. 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