We spent time inside both tools this month, running trial accounts, poking at the AI settings, and pricing out a 5-agent team on each platform. ProProfs Chat is built as an instant, automated live chat and AI customer service tool. It answers a visitor's question itself, using a retrieval-based AI agent trained on your own site and help center, and only loops in a human when it genuinely needs to. LiveChat is one of the longest-running names in this category, a dedicated live chat widget used by more than 35,000 companies worldwide, with a strong agent-assist AI layer sitting on top of a very mature core product.
Both run a genuinely solid chat widget. Visitors won't notice a quality gap in the box on the corner of the screen. Where they diverge is in how much of the conversation actually gets automated without a human typing a reply, and how easy it is to know what you'll pay once your team grows past one person. That's the story this page is built to tell, including the places LiveChat pulls ahead.
Choose ProProfs Chat if...
- You want your AI agent to actually resolve chats, with 100, 300, or 1,500 AI conversations a month depending on your plan, not just suggest replies to a human
- You want WhatsApp, Instagram, and Messenger bundled into Business and above, plus 5 named AI reports you can share with a no-login link
- You want a forever-free plan, a 15-day free trial with no credit card, and live chat support that answers in under 2 minutes, 24/7
Choose LiveChat if...
- You want Apple Messages for Business built in, so iPhone and Mac customers can message you straight from the Messages app
- You want a chat widget with Dark mode, Right-to-left support, and Accessibility compliance for every customer
- You want Facebook Messenger and a Direct Chat Link included on every plan, so customers can reach you where they already are
At a Glance
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Free plan |
Forever free for 1 operator
|
No free plan; free trial, no credit card required
|
| Starting price |
From $19.99/operator/month on paid plans
|
From $19/person/month billed annually
|
| Best for |
Easy live chat & AI customer service agent for instant, automated support
|
AI-assisted live chat for B2B SaaS companies and ecommerce stores
|
| AI Agent |
Built in: trained on your website, help center, files, and FAQs, with answers that cite their sources
|
Offered through Text, a separate paid product
|
| Reply suggestions |
Smart suggestions that help cut tickets and speed up chats
|
Team plan and above, drawn from your imported knowledge sources
|
| Chat summary |
AI auto-generates a structured summary of what the customer raised and how your operator resolved it
|
Business and Enterprise plans
|
| Sentiment analysis |
Sentiment tagging from Essentials; richer emotion detection and escalation-risk prediction on Elite
|
Early access on Enterprise
|
| Facebook Messenger |
Business plan and above
|
Included on every plan
|
|
Bundled into Business and above
|
Available in the Marketplace
|
|
|
Instagram DM bundled into Business and above
|
Available in the Marketplace
|
|
| Apple Messages for Business |
Not offered
|
Business and Enterprise plans
|
| Applications |
Web, Windows, Mac, iOS, and Android
|
Web, Windows, Mac, iOS, and Android
|
| Traffic tracking |
Visitors info, History & Tracking: location, IP, pages viewed, referral, and custom properties
|
Tracking limit scales by plan, custom on Enterprise
|
| Single Sign-On (SSO) ready |
Included and documented across plans
|
Enterprise plan
|
| Service level agreements (SLAs) |
SLA settings with time limits and deadlines
|
Enterprise plan
|
| 24/7/365 Support |
Live agent in under 2 minutes, 24/7, plus phone and email
|
Chat support on every plan
|
| HelpDesk.com and KnowledgeBase |
Help Desk and Knowledge Base bundled in the Customer Delight Suite, from $499/month
|
Separate products: HelpDesk.com and KnowledgeBase, each on its own subscription
|
Live Chat and Widget Features
Both tools cover the basics you'd expect from a mature chat widget: canned responses, chat routing, visitor tracking, file sharing, transcripts, and pre/post-chat forms. In this LiveChat vs ProProfs Chat check, the differences show up in what's gated behind which plan, and in how visitor volume is metered.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Canned responses |
All plans
|
Team plan and above
|
| Pre-chat & post-chat surveys |
Pre-chat and post-chat forms and ratings
|
Predefined only on Starter; included on Team and above
|
| File sharing |
All plans
|
Team plan and above
|
| Transfers |
Chat transfer between operators
|
All plans
|
| Supervision |
Supervisor Control: admins can supervise and step into ongoing chats
|
All plans
|
| Chat history |
Unlimited at Business and above; standard history on Essentials
|
Unlimited on Team and above
|
| Co-browsing |
Co-browsing and screen share on Business and above
|
Not listed
|
| Dark mode |
Not offered
|
All plans
|
| Work scheduler |
Business Hours Scheduler on Business and above
|
Business and Enterprise plans
|
ProProfs Chat: The widget itself is solid, and each operator gets a configurable chat ceiling in their profile settings, with Auto Accept Chat routing new chats to them until they hit it. Canned responses and file sharing are open on every plan.
LiveChat: An equally polished widget with a deeper bench on the customer-facing details: Dark mode, Themes, Live editor, and unlimited Chat history from the Team plan. Traffic tracking is the one place to plan around, since it is capped at 100, 400, or 1000 visitors by plan.
AI Capabilities and Automation
This is the biggest structural difference between the two, and it's worth being precise about it: LiveChat's own AI features are agent-assist tools, they make a human faster, they don't resolve a conversation on their own. To get an AI agent that actually answers a customer and closes the loop, you buy a different product, Text or ChatBot.com, on top of LiveChat.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| AI Agent |
Native RAG-based agent trained on your website, help center, uploaded files, and FAQs, with answers that cite their sources
|
Text AI Agent, a separate paid product
|
| Custom skills for AI Agent |
Action-based AI agents complete tasks mid-chat, such as order lookups, scheduling, and notifications (Elite tier)
|
Through Text, a separate paid product
|
| AI Chat Automation |
100 AI conversations a month on Essentials, 300 on Business, 1,500 on Elite (3 bundled operators); add-on of 2,500 interactions every month for $450/year
|
AI Agent usage is handled through Text
|
| Reply suggestions |
Smart suggestions that help cut tickets and speed up chats
|
Team plan and above, drawn from your imported knowledge sources
|
| Chat summary |
AI auto-generates a structured summary of what the customer raised and how your operator resolved it
|
Business and Enterprise plans
|
| Sentiment analysis |
Sentiment tagging from Essentials; richer emotion detection and escalation-risk prediction on Elite
|
Early access on Enterprise
|
ProProfs Chat: The AI agent is trained on your own site, help center, and uploaded files, cites its sources, and can complete real tasks mid-chat at the Elite tier, all inside your ProProfs Chat plan, with 100, 300, or 1,500 AI conversations a month depending on the tier.
LiveChat: Copilot - AI Assistant, Reply suggestions, Chat summary, and Text enhancement are genuinely useful for making a human agent faster, but a customer-resolving AI Agent means adding Text or ChatBot.com on top, at additional cost.
Channels and Omnichannel
In this ProProfs Chat and LiveChat comparison, channels are where the plans differ most in what is bundled and what is an add-on.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Website |
Every plan
|
Every plan
|
| Apps |
SDK Package add-on, $99.99/year, adds live chat to your Android apps
|
Embed a chat widget in your mobile apps, on every plan
|
| Facebook Messenger |
Business plan and above
|
Every plan
|
|
Bundled into Business and above
|
Available in the Marketplace
|
|
|
Instagram DM bundled into Business and above
|
Available in the Marketplace
|
|
| Apple Messages for Business |
Not offered
|
Business and Enterprise plans
|
| Applications |
Web, Windows, Mac, iOS, and Android
|
Web, Windows, Mac, iOS, and Android
|
ProProfs Chat: WhatsApp, Instagram, and Messenger ship inside the Business plan and above, so scaling to a second channel doesn't mean a new line item.
LiveChat: Facebook Messenger and a Direct Chat Link come with every plan, and Apple Messages for Business is a genuine, distinctive channel at the Business plan. WhatsApp, Instagram, Email, and X (Twitter) are available through the Marketplace as separate apps.
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Reporting and Analytics
Any ProProfs Chat vs LiveChat comparison of reporting comes down to who the report is for: the manager coaching agents, or a stakeholder who just wants a link.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Chat statistics |
Chat summary report: total, rated, and missed chats, on all plans
|
Team plan and above
|
| Chat response |
Response time in standard reports
|
Business and Enterprise plans
|
| Agent performance |
Operator Performance Report, Business and above
|
Business and Enterprise plans
|
| On-demand reporting |
Scheduled delivery to your inbox on custom frequencies, live shareable links that open with no login, and CSV and Excel export
|
Scheduled reports in CSV, TSV, XLS, and other formats; Business and Enterprise plans
|
| AI Agent Summary Report, AI Answer Accuracy Report, AI Chatbot Satisfaction Report, Chatbot Resolution Report |
Business and above, with scheduled delivery and no-login sharing
|
Not listed
|
ProProfs Chat: The 5-report AI suite (AI Agent Summary Report, AI Answer Accuracy Report, AI Chatbot Satisfaction Report, Chatbot Resolution Report, and Operator Performance Report) is a genuine differentiator for anyone who needs to prove the AI is working to a stakeholder who doesn't have a login.
LiveChat: The Business plan adds Agent performance, Chat duration, Chat response, On-demand reporting, and Staffing prediction, a practical set for planning shift coverage and coaching agents.
Integrations and Admin
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Marketplace |
40+ Integrations across CRM, CMS, e-commerce, and email marketing, plus Zapier
|
Free and paid third-party apps for CRMs, e-commerce platforms, social channels, and help desk software
|
| API |
Smart APIs to exchange Pre-Chat Form, Offline Messages, and Chat Transcripts data with third-party apps; callbacks and webhooks on Elite
|
Start with free requests
|
| Shopify integration |
Shopify, Magento, and BigCommerce integrations
|
Shopify, WooCommerce, and Bigcommerce integrations
|
| User roles |
Operator Groups & Roles control what operators can access
|
All plans
|
| Group organization |
Operator Groups organize operators into departments
|
Team plan and above
|
| White label |
White Label Package add-on, $300/year
|
Enterprise plan
|
| Single Sign-On (SSO) ready |
Included and documented across plans
|
Enterprise plan
|
ProProfs Chat: A focused set of named CRM, CMS, e-commerce, and email marketing integrations plus Zapier covers the platforms most small and mid-size teams already run, and Single Sign-On doesn't require an Enterprise conversation.
LiveChat: The Marketplace is a genuinely broad catalog of free and paid apps, and API access comes with 1,000 free requests to start, but Single Sign-On (SSO) ready is reserved for Enterprise.
Security and Compliance
This is the section where we owe LiveChat a clean concession. Precision matters here more than anywhere else on this page.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| 256-bit SSL secure connection |
TLS encryption in transit on all plans, plus WAF, DDoS mitigation, and daily backups
|
All plans
|
| Two-Factor-Authentication (2FA) |
Elite tier (Enterprise Security)
|
All plans
|
| Access restriction |
IP restriction and blocking, plus admin access controls
|
Business and Enterprise plans
|
| Single Sign-On (SSO) ready |
Documented across plans
|
Enterprise plan
|
| SOC 2 |
SOC 2 inherited from AWS/IBM hosting only
|
Company-level SOC 2, as reported by third-party vendor profiles
|
ProProfs Chat: Layered controls like SSO and IP restriction ship well below enterprise pricing, but the compliance story is thinner: SOC 2 exists because AWS and IBM hold it at the hosting layer, and there's no ProProfs-issued ISO 27001, HIPAA BAA, or PCI DSS to hand a security reviewer.
LiveChat: Two-Factor-Authentication (2FA) on every plan, a USA or EU data center, HIPAA Compliance, and company-level SOC 2 and ISO 27001 give it a stronger formal compliance position, though Single Sign-On (SSO) ready and Audit log sit with Enterprise.
Pricing
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| Free plan |
Forever free for 1 operator
|
No free plan
|
| Starting price |
From $19.99/operator/month
|
From $19/person/month billed annually ($25 billed monthly)
|
| Starter |
Essentials: from $19.99/operator/month, live chat with no monthly chat caps on live agent chats, plus a basic AI bot
|
$19/person/month billed annually, single user
|
| Team |
Business: about $29.99/month, adds Unlimited Chat History, omnichannel chat, and AI reports
|
$49/person/month billed annually, unlimited users
|
| Business |
Business Complete Elite: about $179.97/month for 3 operators, with 1,500 AI conversations a month
|
$79/person/month billed annually
|
| Enterprise |
Customer Delight Suite: from $499/month, with Live Chat, Help Desk, Knowledge Base, Survey Maker, and Qualaroo
|
Custom pricing; request a call
|
| Free trial |
15-day free trial with all premium features, no credit card required, plus a 15-day money-back guarantee
|
Free trial, no credit card required
|
| Integrations and add-ons |
AI Chat Automation $450/year (2,500 interactions every month), White Label Package $300/year, SDK Package $99.99/year
|
HelpDesk.com, KnowledgeBase, and Text are sold as separate subscriptions
|
| Annual billing |
Annual billing saves up to 50%
|
Lower per-person rates when billed annually
|
ProProfs Chat: A real free plan and a five-rung ladder mean a small team can grow for years without a repricing conversation, and annual billing saves up to 50%.
LiveChat: Team pricing is genuinely simple once you're past the single-user Starter plan: unlimited users at one flat per-person rate. The one thing to plan for is the step from Starter at $19 to Team at $49 the moment a second teammate joins.
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24/7 Awesome Human Support
People think we're crazy to offer phone, chat, and email support. We still do it.
| Feature | ProProfs Chat | LiveChat |
|---|---|---|
| 24/7/365 Support |
Chat With Us: live agent, under 2 minutes, available 24/7
|
Contact LiveChat by chat on its website or in the app, on every plan
|
| Help Center |
Browse the Help Center: 1000+ help articles & video guides
|
Help Center on every plan
|
| Talk to an Expert |
Real product experts answer Mon-Fri, 8AM-6PM EST at (855) 776-7763, on Business and above
|
Not listed
|
| Email Us |
Response within one business day, guaranteed, at support@proprofs.com
|
Not listed
|
| Support from Product Expert |
Dedicated Success Manager on Elite; named Success Manager with quarterly strategy reviews on the Customer Delight Suite
|
Enterprise plan
|
| Service level agreements (SLAs) |
SLA settings with time limits and deadlines
|
Enterprise plan
|
ProProfs Chat: Live chat answers in under 2 minutes around the clock, product experts pick up the phone Mon-Fri, 8AM-6PM EST, and a dedicated Success Manager arrives at Elite, well before an Enterprise conversation is needed.
LiveChat: Support is available 24/7/365 on every plan, with a Product Expert, Dedicated onboarding, Product training, and SLAs reserved for Enterprise.
Beyond a Live Chat Tool
Neither product is really "just a chat widget" once you look at what's sold around it, but the two approaches to that couldn't be more different.
| Scope | ProProfs Chat | LiveChat |
|---|---|---|
| Live chat |
Live chat on every plan, starting with a forever-free plan for 1 operator
|
Live chat on paid plans from $19/person/month billed annually
|
| AI agent |
Built in, trained once and shared across every tool in the suite
|
Text from $19/user/month, or ChatBot.com, sold separately
|
| Ticketing |
Help Desk, in the Customer Delight Suite
|
HelpDesk.com from $29/month, its own subscription
|
| Self-service knowledge base |
Knowledge Base, in the Customer Delight Suite
|
KnowledgeBase from $49/month, its own subscription
|
| Pick only the pieces you need |
Chat is also sold on its own, so a chat-only team does not need the suite
|
Each product is sold separately, so you buy only what you pick
|
| Packaged as |
Customer Delight Suite and Customer Growth Suite, each from $499/mo, one price
|
Separate products under one parent company, each with its own subscription and price
|
ProProfs Chat: The Customer Delight Suite (from $499/mo) brings together Live Chat, Help Desk, Knowledge Base, Survey Maker, and Qualaroo, one price, one AI trained once across every tool in it. The Customer Growth Suite (also from $499/mo) adds Picreel and BIGContacts CRM for teams focused on capturing and nurturing leads through to growth.
LiveChat: Chat, AI (Text from $19/user/month, or ChatBot.com), ticketing (HelpDesk.com from $29/month), and self-service (KnowledgeBase from $49/month) are separate products under the same parent company, each with its own subscription and its own price. That gives you more freedom to pick only what you need, but it also means the "full stack" price is the sum of separate bills rather than one suite line.
Which Should You Choose
Pick ProProfs Chat if...
You want the AI to actually close out routine conversations, not just draft replies for a human, with 100 to 1,500 AI conversations a month depending on the plan, and you want WhatsApp, Instagram, and Messenger bundled into Business and above.
Pick LiveChat if...
Your customers expect Apple Messages for Business, Facebook Messenger on every plan, and a widget with Dark mode, Right-to-left support, and Accessibility compliance, and you're comfortable adding Text for the AI layer.
How to Migrate from LiveChat
- Step 1: Pull transcripts and saved replies out of LiveChat's archive before you cancel, since the Starter plan keeps a limited Chat history.
- Step 2: Set up your ProProfs Chat account and point the AI agent at your existing help center, FAQs, and any files you want it trained on.
- Step 3: Recreate your URL-based and geolocation routing rules, and import your saved replies as canned responses.
- Step 4: Move WhatsApp, Instagram, and Messenger over. These are bundled at Business and above, so you may be able to retire the Marketplace apps you used for WhatsApp and Instagram.
- Step 5: Run both widgets in parallel briefly, then swap the tracking code once you've confirmed the AI agent's answers and routing behave the way you expect.
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FAQ
Is ProProfs Chat cheaper than LiveChat?
For most teams of two or more, yes. ProProfs Chat has a forever-free plan for 1 operator, with paid plans from $19.99/operator/month. LiveChat has no free plan, and its $19 Starter covers a single user, so adding a second teammate means moving to the $49 Team plan.
Does LiveChat have its own AI chatbot?
LiveChat's built-in AI tools (Copilot - AI Assistant, Reply suggestions, Chat summary) assist a human agent rather than resolve chats on their own. A fully automated, customer-facing AI Agent means adding Text or ChatBot.com, both separate paid products from the same parent company.
Which tool has stronger security certifications?
LiveChat, on paper. It lists HIPAA Compliance on its Enterprise plan, and third-party vendor profiles report company-level SOC 2 and ISO 27001. ProProfs Chat's SOC 2 exists only because its AWS and IBM hosting infrastructure holds it, not as a ProProfs-issued report.
Can I get WhatsApp and Instagram without paying extra?
With ProProfs Chat, both are bundled at Business and above. With LiveChat, WhatsApp and Instagram are separate Marketplace apps.
Does either tool offer a native desktop app?
Yes, both do. ProProfs Chat and LiveChat each offer Windows and Mac desktop apps alongside their web and mobile apps.
How does support compare?
Both offer 24/7 live chat support. ProProfs Chat adds phone (Mon-Fri, 8AM-6PM EST) from the Business plan and a dedicated Success Manager at Elite. LiveChat reserves its Product Expert, Dedicated onboarding, and SLAs for Enterprise.
Is there a free trial for either?
Yes, both offer a no-credit-card trial: 15 days for ProProfs Chat with a 15-day money-back guarantee, and 14 days for LiveChat.
Which is better for an enterprise with a strict compliance review?
LiveChat's compliance stack will likely move faster through a security review. ProProfs Chat is a better fit for a team that prioritizes bundled automation and channels over a formal compliance paper trail.
The Complete Buyer's Guide
TL;DR
- ProProfs Chat automates more of the conversation natively; LiveChat's AI is agent-assist unless you buy a second product.
- ProProfs Chat is cheaper and has a forever-free plan; LiveChat has no free plan and a steep 1-to-2-user price jump.
- LiveChat holds the stronger formal compliance position: HIPAA Compliance, Two-Factor-Authentication on every plan, and a USA or EU data center.
- ProProfs Chat bundles WhatsApp, Instagram, and Messenger at Business and above; LiveChat includes Messenger on every plan and runs WhatsApp and Instagram through the Marketplace.
- Both offer Web, Windows, Mac, iOS, and Android apps.
- ProProfs Chat's suite pricing bundles chat, help desk, and knowledge base under one price; LiveChat sells its equivalents as separate products.
Which One Should I Actually Buy?
If your goal is to cut the number of conversations a human has to touch, start with ProProfs Chat. If your customers live in Apple Messages and Messenger, or your compliance team needs an audited certificate before anything gets signed, start the conversation with LiveChat and budget for Text or ChatBot.com on top if you also want automated resolution.
How Do the Pricing Models Really Compare?
ProProfs Chat prices in five clear steps starting at free, with paid plans from $19.99/operator/month. LiveChat prices per person with a real catch: the $19 Starter rate is for exactly one user, and a second teammate means paying the $49 Team rate, a jump that's easy to miss reading the headline number.
How Deep Is the AI, Really?
ProProfs Chat's AI agent is retrieval-based, cites its sources, and can take real actions at the Elite tier, all inside the chat product you're already paying for. LiveChat's in-product AI is a capable copilot for a human agent, but resolving a chat end to end without a human requires Text or ChatBot.com as an additional purchase.
How Far Does the Omnichannel Reach Go?
ProProfs Chat bundles WhatsApp, Instagram, and Messenger at Business and above. LiveChat ships Facebook Messenger natively on every plan and adds Apple Messages for Business at Business, while WhatsApp, Instagram, Email, and X (Twitter) run through Marketplace apps.
What About Security and Compliance?
This is LiveChat's clearest advantage. It lists HIPAA Compliance, Two-Factor-Authentication on every plan, and a USA or EU data center, and third-party vendor profiles report company-level SOC 2 and ISO 27001. ProProfs Chat's SOC 2 exists only at the hosting-infrastructure level (AWS and IBM), and it doesn't publicly document its own ISO 27001, HIPAA BAA, or PCI DSS.
What Does Support Actually Look Like Day to Day?
Both are available 24/7 by chat. ProProfs Chat adds phone, email, and a Help Center with 1000+ articles and video guides, plus a dedicated Success Manager at Elite. LiveChat's higher-touch support, a Product Expert, Dedicated onboarding, and SLAs, sits with Enterprise.
How Do I Decide Between the Two Suites?
Choose ProProfs Chat's Customer Delight Suite if you want chat, help desk, knowledge base, and surveys under one price with AI trained once across all of them. Choose LiveChat's product family if you'd rather pick and pay for each piece (Text, ChatBot.com, HelpDesk.com, KnowledgeBase) individually.
Straight Answers About LiveChat
What does LiveChat genuinely do better?
Its compliance position is the standout: HIPAA Compliance, Two-Factor-Authentication on every plan, a USA or EU data center, and company-level SOC 2 and ISO 27001 as reported by third-party vendor profiles. Add Apple Messages for Business, Facebook Messenger on every plan, a widget with Dark mode, Right-to-left support, and Accessibility compliance, and a longer track record at scale (35,000+ companies), and there are real, specific reasons a security-conscious or Apple-heavy buyer would choose it.
Where does it fall short?
The AI that resolves a customer's question without a human isn't part of LiveChat itself, it's a separate product. There's no free plan, the single-user Starter plan limits the $19 headline price to one person, and WhatsApp and Instagram are separate Marketplace apps.
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