Home  ›   Blog   ›  What is an Omnichannel Chatbot & Why is it Important for your Business?

What is an Omnichannel Chatbot & Why is it Important for your Business?

Did you know that Nike’s eCommerce sales skyrocketed by more than 30% of their overall business by focusing on omnichannel customer service strategies?

So, what does that signal? 

Well, in today’s digital world, customers expect convenience and a seamless experience across all touchpoints. They might initiate a conversation on Facebook Messenger, switch to your website’s live chat, and then expect a smooth handoff to email support – all while maintaining the context of their inquiry. 

And in this, omnichannel chatbots play a powerful role in elevating customer experience and propelling your business forward. 

In this blog, we’ll discuss how that happens and also share everything else you’d like to know about these chatbots.

What is an Omnichannel Chatbot?

An omnichannel chatbot is an advanced communication tool designed to provide consistent and personalized customer service across various channels—your website, social media platforms, email, or even SMS. 

Powered by artificial intelligence (AI), these chatbots can understand and respond to customer inquiries in real time irrespective of the channel. They ensure that no matter how a customer reaches out, the service they receive is fluid, consistent, and highly responsive.

Just in case you’re new to using chatbots and want to know about their benefits, watch this video –

Suggested read: A Detailed Guide To Types Of Chatbot And Why You Must Have Them Today!

Why is Omnichannel Chatbot important to your Business?

Before going completely theoretical, let’s try to understand it with the help of a scenario.

Imagine this: A customer reaches out with a question on Facebook, gets routed to the chatbot, has a productive conversation, and ends up happy with the answer. Now, suppose they need further clarification and effortlessly switch to your website chat, picking up where they left off. 

This – this is the power of omnichannel chatbots. They eliminate channel silos, ensuring a frictionless and personalized experience that keeps your customers engaged and satisfied.

So, what are some of the reasons to integrate these chatbots to your business pages? I’ve jotted down some of them below –

  • 24/7 Availability: Unlike human agents, chatbots never sleep, offering 24/7 support, which is especially crucial in today’s ‘always-on’ world.
  • Improved Efficiency: Chatbots can handle routine inquiries, freeing up human agents for more complex issues – ultimately saving time and resources.
  • Enhanced Personalization: By leveraging customer data, chatbots can tailor interactions, providing relevant information and recommendations.
  • Boosted Customer Satisfaction: Faster resolution times, 24/7 support, and personalized interactions contribute to happier customers.
  • Data Collection and Insights: The best chatbot tools can gather valuable customer data during interactions, providing insights to improve your products, services, and marketing strategies.
Related post: Top 15 Benefits of Chatbots for Your Business & Customers in 2024

How Omnichannel Chatbot can improve Customer Experience

What’s your usual trade secret for improving customer experience?

Well, if you ask me, I’d say ensuring that customers receive a consistent and seamless experience across all channels should be the top priority. Because, in the end, great customer service is the foundation of a positive customer experience.

This is where an omnichannel bot tool does a great job. I’ll provide some scenarios and explain how it actually helps you improve customer experience.

1. Real-Time Problem-Solving

Imagine a customer needing quick help with an online order. 

An omnichannel chatbot can answer questions about order status, initiate returns, or even point them toward the right resources – all on the messaging platform they’re already using. This eliminates the need to switch channels or wait on hold, saving them time and frustration.

2. Seamless Handoff Between Channels

Let’s say a customer starts a conversation with the chatbot on your website but needs more complex assistance. 

Here, the chatbot can seamlessly transfer the conversation to a live agent, ensuring all context (like previous questions and answers) is carried over. This creates a smooth transition and prevents the customer from having to repeat themselves.

3. Proactive Support & Reminders

Chatbots can anticipate customer needs and offer proactive support. 

For example, a travel chatbot might remind customers about upcoming flight check-in or suggest activities at their destination. This adds value and shows you care about their experience beyond resolving issues.

4. 24/7 Availability

For your customers, life doesn’t stop at 5 or 6 PM. With an omnichannel chatbot, customers can get help whenever needed, day or night. This is especially valuable for time-sensitive issues or customers in different time zones.

5. Proactive Engagement

Configure your chatbot to initiate conversations based on customer behavior on your website. For instance, if a customer spends a long time on a specific product page, the chatbot can offer additional information or a special discount to facilitate a decision.

Suggested post: 10 Best Customer Service Chatbots in 2024

How Does an Omnichannel Chatbot Work?

An omnichannel chatbot integrates various communication channels into a unified system. This allows it to handle customer interactions consistently across all platforms. 

Usually, chatbots use natural language processing (NLP) to understand customer queries. It then leverages pre-programmed responses and integrations with your CRM system to deliver relevant information or complete tasks. Let’s break it down further.

Step 1: Customer Initiates Chat

A customer reaches out on your website, social media platform, or messaging app.

Step 2: Omnichannel Chatbot Recognizes Interaction

The chatbot identifies the inquiry and retrieves relevant information from your system.

Step 3: NLP Analyzes Text

Using NLP, the chatbot analyzes the customer’s query to understand the intent and meaning behind their words.

Step 4: Chatbot Responds

Based on the analysis, the chatbot delivers a pre-programmed response, gathers additional information, or routes the customer to a human agent if necessary.

Step 5: Seamless Transition Across Channels

The conversation can seamlessly flow between different channels, with the chatbot maintaining context from previous interactions.

What are the Most Common Features of Omnichannel Chatbots?

If you Google “omnichannel chatbot benefits,” chances are you’ll end up with a bunch of features. And then, you’ll start nitpicking your way to find which AI chatbot or omnichannel bot possesses all the features.

Let me tell you – having hundreds of features is not that necessary. But knowing which features can make or break your customer service matters. Here are some of the most common and useful chatbot features to look for –

  • Multi-channel Support: Connect with customers across channels like website chat, social media messaging, email, and SMS.
  • Natural Language Processing (NLP): Understand customer intent and respond to questions in a natural, conversational way.
  • Intent Recognition: Identify the underlying intent behind a user’s question.
  • Context Awareness: Maintain context throughout a conversation across different channels.
  • Knowledge Base Integration: Access and share relevant information from your knowledge base to answer customer queries efficiently.
  • Lead Capture Forms: Collect valuable customer contact information and qualify leads for your sales team.
  • Live Chat Handoff: Seamlessly transfer complex inquiries from the chatbot to a human agent for further assistance.
  • Task Automation: Automate repetitive tasks like appointment scheduling or order tracking, freeing up human agents for more complex issues.
  • Reporting and Analytics: Track chatbot performance, analyze customer interactions and identify areas for improvement.
Also Read: 13 Best Customer Service Automation Software for 2024

Case Study: Before & After Using Omnichannel Chatbots

To get a better understanding of how omnichannel chatbots work in real life, here’s a relevant case study (read the full story here) for you –

Enhancing Customer Engagement with Omnichannel Chatbots at MilitaryCruiseDeals

Background: 

MilitaryCruiseDeals has been the premier provider of discounted cruise deals for military families since 2001. With a commitment to offering the best prices and an A+ BBB rating, they have established a strong reputation in the travel industry.

Challenges Faced: 

  • Limited Reach: MilitaryCruiseDeals relied primarily on phone calls for customer interaction. This restricted their ability to connect with overseas clients or those who preferred not to use phones.
  • Delayed Response: Responding to inquiries solely through phone calls resulted in slower response times, potentially causing frustration for customers seeking immediate assistance.
  • Missed Opportunities: The lack of a 24/7 communication channel meant they might have missed out on leads or sales inquiries outside business hours.

Solution Implemented:

MilitaryCruiseDeals integrated ProProfs Chat’s omnichannel chatbot solution into their service to bridge the communication divide. This platform enabled them to offer real-time assistance, provide instant quotes, and answer cruising-related queries efficiently.

Results: 

The deployment of ProProfs Chat transformed MilitaryCruiseDeals’ customer interaction. The company evidenced –

  • 24/7 Support: The chatbot provided round-the-clock support, ensuring no query went unanswered, regardless of the time zone.
  • Improved Accessibility: The chatbot catered to users who preferred text-based communication over phone calls.
  • Faster Response Times: Real-time chat support addressed inquiries quickly, enhancing customer satisfaction.
  • Reaching Overseas Clients: The chatbot eliminated communication barriers for international clients who might have avoided phone calls.

The Impact:

By adopting an omnichannel chatbot strategy, the company achieved –

  • Increased Customer Engagement: Easier communication led to more interactions with potential and existing customers.
  • Improved Lead Generation: Real-time interaction allowed for better lead qualification and conversion.
  • Enhanced Customer Satisfaction: Faster response times and readily available support boosted customer satisfaction.

The case of MilitaryCruiseDeals.com highlights the potential of omnichannel chatbots to transform business communication, leading to increased customer engagement and improved business outcomes.

Also Read: Chatbot Automation 101: Crafting the Ultimate Customer Experience

Reach Customers Across Multiple Channels with ProProfs Chat

An omnichannel chatbot is no longer a futuristic concept – they’re a customer experience game-changer for businesses of all sizes. 

By offering 24/7 support, personalized interactions, and a seamless experience across all channels, these chatbots can help you improve customer satisfaction, boost sales, and gain valuable insights to optimize your offerings.

So, which chatbot tool should you go for? Well, that depends on what exactly your company’s needs are. If you’re starting out and want to try a free chatbot tool to test the waters, a good choice will be software like ProProfs Chat

The software is completely free for a single user. So, before you purchase for your customer support team, you can test how it does for free. Also, being a live chat platform ensures that the chatbot can transfer to a human operator even within the same platform.

Sign up to start using your free plan today and make customer service your ultimate strength.

FREE. All Features. FOREVER!

Try our Forever FREE account with all premium features!

About the author

The ProProfs Live Chat Editorial Team is a passionate group of customer service experts dedicated to empowering your live chat experiences with top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your customer support initiatives.