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10 Best Real Estate Chatbots to Boost Conversions in 2024

In an era where technological advancements shape the landscape of business, the role of chatbots in the real estate industry cannot be overstated. 
With years of experience in the real estate industry, I know how challenging it can be to find the best chatbot for your real estate business. Thus, I have curated a list of the 10 best real estate chatbots to help you upscale your business.

Real Estate Chatbot Best For Plan
ProProfs Chat Chat Triggers and Announcements Forever-free for a single operator. Paid plan starts at $19.99/operator/month.
Tars Customization Custom pricing.
WotNot Scheduling Property Visits A free plan is available. Paid plan starts at $49/month.
Customers.ai Visitor Identification A free plan is available. Paid plan starts at $199/month.
Tidio Multichannel Support A free plan is available. Paid plan starts at $29/month.
Landbot Analytics A forever free plan is available. Paid plan starts at $44/month.
Roof Personalized Interactions Custom pricing.
Collect.chat Data Collection and Analysis A free plan is available. Paid plan starts at $24/month.
Realty Chatbot Lead Qualification Starts at $119/month.
ChatBot NLP (Natural Language Processing) Starts at $52/month.

Top 10 Real Estate Chatbots for 2024

I have first-hand experience with most of the tools on this list. However, I have also included tools recommended by my industry peers and top review sites.

1. ProProfs Chat

Best for Chat Triggers and Announcements

As a real estate professional, I must regularly communicate with my potential clients. That’s why I use ProProfs Chat, a powerful and easy-to-use chatbot tool that helps me generate more leads and sales. 

With ProProfs Chat, I can send chat triggers and create pop-ups on my website based on the visitor’s behavior and preferences. This way, I can proactively engage my prospects and offer them the best deals and offers. I can also send announcements and updates to my existing customers and inform them about the latest properties and market trends.

ProProfs Chat also allows me to automate the chat process and handle multiple conversations simultaneously. I can create pre-defined responses and FAQs for the chatbot to answer common queries and provide instant support. 

Plus, with its intelligent chat routing, I can transfer the chat to a human agent if the visitor needs more assistance or wants to schedule a viewing. ProProfs Chat has helped me improve customer satisfaction and retention rates and increase conversions and revenue. 

What you’ll like:

What you will not like:

  • Frequent AI chatbot updates can overwhelm new users.
  • The free plan is limited to a single operator.

Pricing: Forever-free for a single operator. Team plan starts at $19.99/operator/month.

2. Tars

Best for Customization

I discovered Tars a few years back, and I really liked this chatbot software.

Tars use natural language processing to understand the user’s intent and respond accordingly. It can ask users about their budget, preferences, location, and other criteria and provide them with relevant information and options. This tool can also collect lead information, schedule appointments, and connect prospects to me when they are ready to talk.

One of the best features of Tars is that it is easy to build and customize. I didn’t need any coding skills or technical knowledge to create my chatbot. I just used the pre-built templates and integrations that Tars offers and tweaked them to suit my brand and style. I was able to launch my chatbot in minutes and start generating more leads and bookings.

Tars helped me improve my conversion rate, reduce my workload, and enhance my customer experience. I highly recommend Tars to any real estate professional wanting to grow their business and stand out.

What you’ll like:

  • Conversational landing pages that generate more leads.
  • Integrate with Zapier, Webhooks, and Google Sheets
  • Personalize chatbot messages based on user data.
  • Drag-and-drop interface to build chatbot flows.

What you may not like:

  • A steep learning curve for new users.
  • Subpar natural language understanding capabilities.

Pricing: Custom pricing.

Also Read: What Is a Chatbot? A Comprehensive Tool for Customer Engagement

3. WotNot

Best for Scheduling Property Visits

(Image Source: G2)

I recently had the opportunity to use WotNot’s real estate chatbot and was thoroughly impressed with its ability to automate tasks and provide 24/7 customer service. The chatbot was easy to use and navigate, answering my questions quickly and accurately. 

What truly set WotNot’s chatbot apart was its ability to schedule property visits with just a few clicks. It seamlessly integrated with my calendar, eliminating the hassle of back-and-forth emails and phone calls.

WotNot is also an excellent tool for generating leads. The chatbot can capture lead information from website visitors and then send it to you so that you can follow up with them. This helped me to connect with more potential clients and close more deals.

What you’ll like:

  • Formless lead capture with real-time conversation.
  • Audience segmentation based on website behavior.
  • Integration with any project management software having an API.
  • Detailed engagement data to reduce drop-offs and improve conversion.

What you may not like:

  • Limited industry-specific solutions.
  • Complex setup process.

Pricing: A free plan is available (limited to 500 chats). Paid plan starts at $49/month.

4. Customers.ai

Best for Visitor Identification

(Image Source: G2)

Customers.ai comes highly recommended by top review sites. This real estate chatbot helps automate the follow-up process, sending timely and relevant messages to keep the customers engaged and interested.

According to reviews, customers.ai is a powerful and easy-to-use tool that can boost the conversion rate and revenue of any real estate business. Many users praised its ability to handle multiple conversations at once and provide accurate and helpful information to the customers.

One of the features that customers.ai was best known for was its ability to identify anonymous website visitors by their name, email, and other details and then send them personalized messages to capture their interest and contact information.

I have not used customers.ai personally, but based on the reviews, it seems like a great tool for anyone in the real estate industry. 

What you’ll like:

  • Multimedia features like virtual tours, images, and videos.
  • Autoresponders and campaigns for growing your audience.
  • Automatically updates its content based on the latest property listings.
  • Automated messaging to Instagram and Facebook DMs and story mention.

What you may not like:

  • It can be expensive for small businesses.
  • Poor offline support.

Pricing: A free plan is available (with limited features). Paid plan starts at $199/month.

5. Tidio

Best for Multichannel Support

(Image Source: G2)

Tidio was recommended to me by an industry peer, and I couldn’t thank him enough. It is a powerful customer service platform that helps my real estate agents connect with clients and generate more sales. 

It combined live chat and chatbot tools to provide instant support and automate repetitive tasks. Tidio was easy to use, had good integration options and all the features I expected to find in high-quality chatbot software.

One of the features that I loved about Tidio was its multichannel support. I could use Tidio to communicate with my clients via web chat, email, and Messenger, all from one app. I could reach my prospects faster and on their preferred channel. Tidio also offered customer segmentation functionalities so I could group my audiences by their interests and needs.

I highly recommend Tidio to real estate professionals looking for a reliable chatbot solution.

What you’ll like:

  • Triggers to target visitors based on their actions.
  • Chatbot analytics to measure chatbot effectiveness.
  • Multilingual support to communicate with global customers.
  • Visitor list to view and filter website visitors and their details.

What you may not like:

  • Occasional shutdown of the chat widget.
  • Slower customer support.

Pricing: A free plan is available (with limited features). Paid plan starts at $29/month.

Also Read: Live Chat for Customer Support: A Complete Beginner’s Guide 2024

6. Landbot

Best for Analytics

I used Landbot to create a chatbot for my real estate website and was very impressed by the results. Landbot is a no-code chatbot platform that lets you design conversational experiences with a visual drag-and-drop interface. You can connect different blocks to create your chatbot flow and add conditions to send personalized messages based on the user’s input.

One of the features that I loved about Landbot was its analytics. Landbot has built-in analytics to track essential metrics, such as active conversations, new chats, received messages, and sent messages. You can also set custom goals and run live experiments to optimize your chatbot performance.

I also liked its integration with WhatsApp and Facebook Messenger. I could reach my clients on their preferred channels and provide them with instant support and information. Landbot also has a lot of integrations with other tools, such as Google Sheets, Zapier, and Mailchimp, so I could easily sync my data and automate my workflows.

Landbot is a great chatbot platform for real estate agents who want to create engaging and effective chatbots without coding.

What you’ll like:

  • APIs and webhooks to send and receive data in real time.
  • Reusable bricks and templates to create multiple chatbots.
  • Centralized team inbox to move conversations for agent support.
  • Conversational surveys and questionnaires to collect customer feedback.

What you may not like:

  • Unresponsive customer support team.
  • Limited A/B testing.

Pricing: A forever free plan is available (limited to 1 seat). Paid plan starts at $44/month. 

7. Roof

Best for Personalized Interactions

I used Roof to create a smart chatbot for my real estate website, and I was very satisfied with the results. 

Roof is a technology company that provides AI-driven solutions for the real estate industry. Its platform uses machine learning and artificial intelligence to automate various processes, such as customer service, lead generation, property recommendations, and marketing.

One of the features that Roof is best known for is its personalized interactions. Roof’s chatbot can connect with my website visitors, understand their needs, and provide them with tailored and instant customer service. 

It can also qualify leads and gather details, such as budget, location, preferences, and contact information. Roofai can then sort and prioritize the leads for my sales team, saving me time and effort.

What you’ll like:

  • Smart lead routing to suitable agents.
  • Automation to send follow-ups and reminders.
  • Insights to identify high-intent leads and opportunities.
  • AI to match buyers and sellers based on their preferences.

What you may not like:

  • Inadequate user training resources.
  • Limited offline functionality.

Pricing: Custom pricing.

8. Collect.chat

Best for Data Collection and Analysis 

I used collect.chat to create a chatbot for my real estate website, and I was very happy with the results. Collect.chat is a simple chatbot platform that lets you build conversational forms with a drag-and-drop interface. You can choose from various templates or create your chatbot from scratch.

One of the features that collect.chat is best known for is its data collection and analysis. Collect.chat can capture leads, schedule appointments, and collect feedback from your website visitors. 

You can also view the data from customer interactions in a dashboard or export it to other tools, such as Google Sheets.

What you’ll like:

  • Chatbot notifications to send alerts and emails.
  • Integrate with WordPress, Wix, and Squarespace.
  • Detailed reports to analyze chatbot data and insights.
  • Logic jumps to create branching chatbot conversations.

What you may not like:

  • Users may be dissatisfied with the costs associated with add-ons and extra features.
  • Inadequate security measures.

Pricing: A free plan is available (limited to 50 responses). Paid plan starts at $24/month.

9. Realty Chatbot

Best for Lead Qualification

During my years as a real estate agent, Realty Chatbot emerged as a game-changer, streamlining communication and transforming how I interacted with prospective clients. 

Its user-friendly interface enabled me to respond promptly and efficiently to their inquiries. At the same time, the seamless scheduling feature for property showings saved me time and effort, ensuring a smooth process for clients.

Realty Chatbot proved to be a valuable asset in qualifying leads. Its comprehensive questionnaire system allowed me to gather essential information about client’s needs and preferences, enabling me to tailor my approach and provide personalized recommendations. 

Overall, Realty Chatbot played an instrumental role in my real estate business. It transformed how I interacted with clients, empowering me to provide a more efficient and personalized service that ultimately contributed to my professional growth.

What you’ll like:

  • Drip campaigns to nurture and convert leads.
  • Integrate with IDX, Facebook, and Instagram
  • Chatbot lead capture to collect and verify leads.
  • A comprehensive dashboard to manage and monitor chatbot activity.

What you may not like:

  • Lack of predictive analytics.
  • Poor mobile responsiveness.

Pricing: Starts at $119/month.

10. ChatBot

Best for NLP (Natural Language Processing)

ChatBot is a tool that allows you to create and customize your chatbot using natural language processing and artificial intelligence. 

I used ChatBot to build a conversational agent for my real estate website, and I was amazed by its ease and simplicity. ChatBot has a user-friendly interface that lets you design your chatbot’s personality, appearance, and behavior. You can also choose from various templates and scenarios or create your own from scratch. 

ChatBot is best known for its ability to learn from user feedback and improve its responses over time. It also supports multiple languages and platforms, making it accessible and versatile. ChatBot helped me to engage with my visitors, provide them with information, and increase conversions. 

I highly recommend ChatBot to anyone who wants to create a chatbot without coding.

What you’ll like:

  • Chatbot statistics to measure chatbot performance and user satisfaction.
  • Rich messages to send images, videos, and buttons.
  • Integrate with Messenger, Slack, and LiveChat.
  • Chatbot attributes to store and use user data.

What you may not like:

  • Limited conversation history.
  • Inconsistent customer support.

Pricing: Starts at $52/month.

Read more: 21 Best Chatbot Software: Top No-Code Picks for 2024

Our Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  1. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  1. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  1. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  1. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
  1. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts. 

Get the Best Real Estate Chatbot for Your Business in 2024

As you can see, many real estate chatbots are available in the market, each with strengths and weaknesses. To help you drill down your choices, I have recommended three options for you:

Option A: ProProfs Chat 

If you are a business looking to engage your website visitors proactively, this comprehensive real estate chatbot can be your best bet. With advanced features like intelligent chat routing, stored chat transcripts, and detailed bot performance reports, ProProfs Chat can help you improve your conversions.

Option B: Landbot

This chatbot software comes with built-in analytics to help you track and improve your customer engagement efforts. If you are a business with a considerable audience on WhatsApp or Facebook Messenger, Landbot can come in handy.

Option C: ChatBot

ChatBot can be a good option for real estate businesses seeking a simplified chatbot solution. This chatbot software can help your agents drive context-driven customer conversations, improving engagement.

Though I have provided my recommendations, the best real estate chatbot for your business depends on your needs and preferences. Evaluate your requirements and make a calculated decision for the right tool to go with.

Learn More About Real Estate Chatbots!

Q: What are Real Estate Chatbots?

Real Estate Chatbots are AI-powered virtual assistants designed for the real estate industry. They engage with users, answering queries, providing property information, and guiding them through various stages of the buying or renting process.

Q: Why should you use a chatbot in real estate?

Real estate chatbots enhance customer engagement, streamline communication, and offer instant responses to inquiries. They provide 24/7 support, qualify leads, and improve the overall user experience, boosting efficiency and conversion rates.

Q: What are the different use cases of real estate chatbots?

Real estate chatbots can assist in property searches, schedule viewings, answer FAQs, and provide neighborhood information. They’re also valuable for lead generation, mortgage inquiries, and automating routine tasks like appointment scheduling, freeing up human agents for more complex interactions.

Q: How do you add a real estate chatbot to your website?

You can easily add a real estate chatbot to your website. Here’s the quickest way: How to Create a Chatbot for Your Website

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Jason Grills

About the author

Jason Grills is a well-known expert in the customer service sphere. His experience extends across multiple industries, where his technologically savvy solutions have reformed the interaction capabilities and operational efficiency of support teams. Countless businesses have benefited from his expertise, implementing his strategies to revolutionize their customer service strategies. Over his 12+ years in the field, Jason has developed a deep-rooted understanding of customer service landscapes.