40+ Best Lead Generation Tools & Software in 2022

Are you worried that your sales pipeline might end up being dry with fewer incoming leads?

Your concerns as a business owner are entirely valid. After all, these leads fuel your sales funnel and help you achieve your conversion goals.

But if you’ve noticed a consistent drop in your lead generation process, then it is time you find the best lead generation tool for your business.

An online lead generation tool can enable your business to fuel the sales pipeline with qualified leads and help you meet your sales goals. Don’t worry; 79% of top-performing companies are using automated lead generation software.

If that entices you to get the best lead generation tool for your business, then you’re reading the correct article.

After discovering how so many businesses are using lead generation forms and pop-ups for marketing and sales purposes, we decided to create a list of 40+ powerful lead generation tools for your reference. This will help you choose one that matches your lead generation expectations.

But before we jump into our detailed list of lead generation tools, let’s understand what lead generation software is and what benefits a business can gain from its implementation.

What is Lead Generation Software?

Lead generation software is a platform that businesses use for collecting qualified leads from multiple platforms. The collected leads are routed to sales and marketing teams for conversion opportunities. 

You can add lead generation software to different platforms to help you store them all in one place. This will help your marketing and sales team to filter the ones they can target through their strategies and enable your business to get more customers on board.

Besides helping you identify who will qualify as customers for your business, lead generation software enables you to attain more benefits. Let’s take a look at some of them in the next section.

Benefits of Lead Generation Software

A lead generation tool indeed takes you one step closer to the conversion process. But there’s more to this than meets the eye.

Some of the promising benefits of lead generation software include the following.

  • Helps You Focus on Your Target Audience

With the help of a lead generation platform, your business can target the right audience interested in your services and bring them one step closer to the sales funnel.

  • Automates Lead Generation Process for Your Business

Lead generation solutions are any better, unlike the traditional approach where you call and ask if the person is interested or not and can you pursue them in the future if they need your services. This saves you time and energy and enables your business to identify what marketing strategies you should adopt to improve your sales going forward. Some online lead generation tools also help you identify reasons that attract your target audience towards your brand. 

  • Identifies New Prospects for Your Business

There’s another reason why your investment in lead generation systems won’t be a waste. It helps your business identify new prospects that your sales and marketing team can target and nurture successfully with their strategies. You also get to learn more about these new prospects closely as auto lead generators help you capture more in-depth information that your sales and marketing teams can use to alter their existing strategies.

  • Tracks Your Website’s Traffic

A few affordable lead generation tools help you see how much traffic your website gets. But there are a few that even let you know who visited your website. This information enables you to understand why that particular lead landed on your website and what you can do in the future to keep them engaged with your brand.

  • Tracks Interactions & Engagement

With the top lead generation tools, your business can track each interaction that your business has with potential customers and engage with your brand. Tools like live chat help track all your agents’ interactions with leads in real-time and how long they engage in the chat. This helps your sales teams reflect where they can make changes to their conversation approach and work towards creating better engagement strategies.

These benefits indeed compel a lot of businesses today to invest in automated lead generation platforms. However, not many of them understand what type of tools they should invest in the lead generation process. In case you’ve been dealing with the same dilemma and lingered on to get the best lead generation tool for your business, then we are here to help.

List of 40+ Best Lead Generation Tools

In this section, we aim to help you discover 11 lead generation tools categories.

We hope that our lead generation list under various categories helps your business find one that suits your sales needs. Without further adieu, let’s explore each of these categories in detail.

Live Chat Software

A live chat solution is expected to be fast at responding to your customer’s queries. But more than that, users expect the tool to help them connect and engage with their customers instantly and identify more opportunities for conversion. With that thought in mind, let’s take a look at some of the best automatic lead tools in the live chat software category.

1. ProProfs Chat

ProProfs Chat- one of the best lead generation tool

ProProfs Chat is a cloud-based customer service and support software, also known for its lead generation and sales capabilities. With this live chat software in place, capturing leads for your business will be all the more easier. 

Features like visitor monitoring help you understand how your leads are browsing the page. However, it is the pre-chat form, offline messages, and chatbot that enable you to capture them along with more in-depth knowledge of what your leads came looking for on your website. 

Their chatbot feature also allows you to capture more in-depth information that pre-chat or offline message forms may not be able to gather in the first go. It helps you qualify your captured leads and distribute them to sales and marketing teams accordingly.

As a lead generation app, ProProfs Chat is the perfect combination of automation and human interaction that enables you to power up your sales funnel and keep the leads coming.

Key Features:

  • Chatbot to increase support automation and create human-like experience
  • Announcements to keep customers informed about upcoming events, sales, discounts & more
  • Monitor visitors in real time to understand their browsing intent
  • Pre-chat form, offline messages, and chatbot for the lead generation process
  • Chat routing to help you reduce response time and connect visitors to the right department

What we Liked?

What we like about this product is the fact that it helps your business capture leads and view their complete details as the operator engages with them in real time. This way you not only customize their conversational experience but also increase chances of better conversions.

What we Didn’t Like?

They could have added more chat widget customization options to increase the chances of a business capturing more leads successfully.

Pricing:

  • Essentials Plan: $10/user/mon
  • Premium Plan: $15/user/mon
  • Enterprise Plan: custom

2. Drift

Drift - Revenue Acceleration Platform

Drift is one of the best lead generation tools in the market. This revenue acceleration tool is mainly known for its AI-powered chatbot feature. It enables your business to engage with leads in real time and answer some of the most frequently asked questions right away. 

Drift not only helps you connect with market-qualified leads but also allows your business to engage with them and get to know them more closely. Besides this, the AI-powered chatbot helps you prioritize monthly sales targets by centralizing all the data collected to enable your sales team to reach out to them more effectively.

Key Features:

  • AI-powered chatbot to help your business capture leads
  • Add conversation tags to help your teams identify which ones were potential leads and which don’t qualify as one
  • Transfer chat from the chatbot to real agent to resolve complex issues faster
  • Offer multi-channel communication option to customers and help them connect to your brand through their preferred channels
  • Capture feedback once a chat comes to an end to measure customer satisfaction

What we Liked?

Drift is really simple to use. It supports an easy-to-use and interactive interface that businesses can implement on their websites and make sure there is no pause when it comes to incoming support requests.

What we Didn’t Like?

They can explain the use of some of their features so that the experience with the tool can become more seamless.

Pricing:

Drift has free, premium, advanced and enterprise plans. You can connect with them to learn about their plans.

3. Tawk.to

Tawk.to- live chat & lead generation platform

Tawk.to is renowned for being the free live chat software that a business can use to enable their support process. Its ability to keep your leads engaged, and that too in their native language, helps it stand out amidst its competitors. 

Features like track engagement and visitor information help your sales team understand why a lead landed on your website and if they were able to find the desired product or service. Tawk.to also allows your sales team to share the screen with the leads to help them understand how they can complete a purchase at your website hassle-free.

Key Features:

  • Use geo-targeting to reach the right audience
  • Add offline messages to capture leads in your absence
  • Route chats to the right department to make sure you offer a solution faster
  • File sharing to help your operators and leads share information during ongoing conversations
  • Canned messages to help you respond faster to frequently asked questions

What we Liked?

Tawk.to is one of the most preferred options among small businesses as it offers live chat for free to its customers. This indeed is one of the greater USPs as a live chat brand that attracts a lot of businesses to them.

What we Didn’t Like?

They do have a hidden cost even when they say the live chat is for free. You can experience it when they charge you for $1/hour/operator. Those who do not have a dedicated support process may find this lucrative but at one point may find it to be a bit out of their budget.

Pricing:

Free live chat software.

4. engati

engati- live chat software

engati is another live chat software that your business can check out to boost lead generation and sales effectively. It’s a combination of human assistance and automation that can help you drive more leads and sales to your business. While your agents can personalize the communication experience, the chatbot feature helps you offer answers to repetitive questions through FAQs and cognitive search.

Besides that, it helps you connect with multiple communication platforms like Facebook Messenger, Twitter, Line, Slack, and others. The ability to connect with multiple communication channels helps you capture leads across multiple platforms.

Key Features:

  • Offers a smooth chatbot creation process
  • Provides CRM integration to help you store leads automatically
  • Allows you to upload FAQs to your chatbot to answer common questions
  • Promotes multichannel communication and management
  • Helps you approach leads in real time via chat

What we Liked?

We liked how the chatbot system develops better after each interaction with a prospect and through its existing customers. It even offers integration options with different platforms that helps a business create a multichannel communication process successfully.

What we Didn’t Like?

A few of the issues that we did come across were facing difficulties while renaming the chatbot. Some existing customers even complained how they failed multiple times to connect the chatbot with their websites.

Pricing:

  • you can customize as per your needs.

5. NinjaChat

ninjachat- live chat software

Ninjachat is another live chat software that allows you to communicate directly with your customers in real-time. Manage all customer communication channels in one place to coordinate quickly and respond faster through text, voice, video, screen sharing, etc. You can easily create multiple agents and customize the look of your live chat widget from scratch—no HTML or coding skills are required.

The most advanced feature helps you greet your customers like a pro when they come to your website with the automatic greeting function with chatbot software.

Key Features:

  • Multi-channel support with text, voice, video, and screen sharing: All-in-one place
  • Provide the best customer support for your website visitors.
  • Turn website visitors into sales leads by engaging them in real-time chat.
  • With built-in Botup integration, you can assist your customers at any time and from anywhere
  • Get a comprehensive view of all your contacts and their activities with CRM Integration.

What do we Liked?

NinjaChat provides multi-channel support where engage with website visitors by integrating live chat with multi-channel communication like text, Facebook, WhatsApp, and many more and provides 40+ business apps at an unbelievable price.

What We Didn’t Like?

The firm should enhance the user experience to provide a more smooth experience for their users.

Pricing:

  • Free Plan: Free for 10 users
  • Cloud: $14.99/mo
  • Hosted: Contact the business

Conversion Rate Optimization (CRO) Tools

Conversion Rate Optimization tools, also known as CRO, are popular for helping lower customer acquisition costs for a business by gaining more value from their existing visitors and users. It helps you identify avenues for optimizing your conversion rate that results in a boost of your revenue per visitor, better customer acquisition, and improving your business’s growth. Being related to the sales process, we decided to add this category of tools for you. Let’s take a look at how each of these tools can help you gain more leads and sales for your business.

6. Lead Forensics

Lead Forensics- one of the best lead generation tools

Lead Forensics can be seen as one of the best lead generation tools for your business. As a CRO tool, it helps you fuel your sales funnel and identify market-qualified leads in real-time. Besides that, Lead Forensics helps you convert anonymous traffic into leads and also enables your sales team to measure the performance of your leads from their first click to sales.

There’s more to this CRO tool. You can discover your unconverted leads and why they didn’t convert in the first place. It even helps you capture all the data regarding your leads to help your sales team convert them into sales.

Key Features:

  • Helps you segment your leads into different categories
  • Supports lead database integration
  • Allows users to verify their leads to see if they are potential customers or not
  • Offers you the option to track the sources that lead a prospect to your business
  • Helps you identify your visitors by capturing essential information about them

What we Liked?

Lead Forensics helps you check out the information on all your leads by offering you in-depth information on each one of them.

What we Didn’t Like?

What’s really bothersome for a lot of their users is the fact they have to pay separately for each contact they try to open and explore.

Pricing:

They have tailored packages that are developed as per the growing needs of their users. 

7. Mixpanel

Mixpanel- analytics tool

Mixpanel is a product analytics tool that helps you get a clear understanding of your leads, what pages they landed on and the time they spent on your website. It will help you understand where your leads drop and why. You can also analyze how long a user sticks around your business and visits you more frequently.

More than this, you get to create your own funnel where you get to see top user flows and even connect to the data lake. In short, it reduces your efforts on understanding what route your leads take and why they convert. This is the perfect tool to help you make changes to your marketing and lead generation strategies.

Key Features:

  • Helps you analyze the performance of your sales funnel
  • Offers options for third-party integration
  • Creates in-depth reports for better data visualizations
  • Allows you to keep a track of visitor’s engagement with the brand
  • Helps you set event triggered actions

What we Liked?

The amount of data Mixpanel offers to its users can help them work upon their existing lead generation process.

What we Didn’t Like?

A lot of their users have complained about how complex their interface is to understand and work around with. Also, it lacks the segmentation feature of leads that makes it difficult for users to learn which leads they should target and which they shouldn’t.

Pricing:

  • Free Plan: $0/mon
  • Growth Plan: $25/mon
  • Enterprise Plan: Contact the business

8. Hotjar

Hotjar- CRO tool that helps you visualize visitor’s behavior

Hotjar is another CRO tool that helps you visualize visitors’ behavior on your website and discover what really attracts leads to your online business. You can monitor the elements that garner more visitor attention and what aspects of your website see a drop in their attention. You can also test out their behavior changes after A/B testing where you can see where they hover, click and scroll on your website the most.

Hotjar also helps you take recordings of users browsing through your website that include recordings of the complete visit, mouse movements, U-turns, and rage clicks. It even allows you to capture user feedback through surveys to help you understand the exact impact they get from browsing your website.

Key Features:

  • Supports feedback management system for your business
  • Offers visitor recording feature to help you see how they interact with your website
  • Provides in-depth visual representation of visitor clicks
  • Helps you get access to web analytics
  • Enables you to take real time feedback through surveys and feedback forms

What we Liked?

Hotjar helps you ask the right questions at the right time from the users. Plus, it offers a great deal of information on how your visitors interacted with your website.

What we Didn’t Like?

What really bothers users is how you cannot confirm the actions of a visitor right away. You need to wait for a few hours.

Pricing:

  • Basic Plan: $0/mon
  • Plus Plan: $31/mon
  • Business Plan: $151/mon

Popup Software

While CRO tools will help you understand their behavior and reasons for opting for your business, they still are not enough. You need to dig deeper to understand why your leads are exiting your website and what you can do to improve their experience in the future. To help you with that, there are lead generation popup forms. Not only do they help you capture leads but also learn why they exit or like your business. Let’s take a look at some of the popular options in the market.

9. Picreel

Picreel - Grow Leads, Conversions & Sales - Instantly with popup software

Picreel is a popup software that enables your business to reduce cart abandonment and grow conversions. This popup tool helps you track visitor footprints and their click behavior in real-time. It even helps your business to engage with prospects by sending them promotions and discounts for your products.

It’s not only good for your business to simulate the lead generation process but also boost conversions through exit surveys and popups. You even get to learn why your leads exit your website without making a purchase. The best part about this tool is that you can personalize your A/B testing experience and learn when to offer the best deals to your leads during their browsing.

Key Features:

  • Offers 10 second installation process
  • Helps you create exit offers to keep your leads engaged with the brand
  • Allows you to integrate with email marketing platforms
  • Provides users with in-depth analytics reports
  • Helps you test your surveys and popup forms with A/B testing

What we Liked?

The app is super easy to use and supports simple functionalities that enable a business to get desired results.

What we Didn’t Like?

The team could work a little on the interface to help their users get a seamless experience with the tool.

Pricing:

  • Started Plan: $14/mon
  • Basic Plan: $52/mon
  • Plus Plan: $112/mon
  • Pro Plan: $299/mon
  • Enterprise Plan: Contact their team to create a customized plan for your business

10. OptinMonster

 OptinMonster -  Convert and Monetize Your Website Traffic

OptinMonster is one of the lead generation software tools that supports a complete conversion optimization toolkit in the market. From floating bars, scroll boxes, page-level targeting, exit intent detection to lightbox popups, and more, this tool leaves no stone unturned. It is there to help your business get more subscribers, leads, and let’s not forget sales.

OptinMonter helps its users to create visually appealing popups through its pre-existing templates. What’s more, it even allows you to target and personalize your lucrative product offers on the basis of visitor behavior on your website. You can even adjust these pop ups in real time on the basis of their performance to make sure you capture more leads and sales.

Key Features:

  • Help your sales team to automatically save contacts of potential customers
  • Creates two versions of content actions and helps you identify which is more effective
  • Allows you to divide your leads into categories based on predefined criteria and routing rules
  • Provides you access to campaign performance metrics better tracking
  • Divides leads into different groups based on gender, purchasing habits or even demographics

What we Liked?

OptinMonster has a great customer service where users also get useful tips once a support request comes to an end. 

What we Didn’t Like?

A few of the CSS customization options create difficulties for the task duplication process.

Pricing:

  • Basic Plan: $9/mon
  • Plus Plan: $19/mon
  • Pro Plan: $29/mon
  • Growth Plan: $49/mon

11. Poptin

Poptin- create engaging popups and forms

Poptin is known for helping its users to create engaging popups and forms that require no coding skills. The brand promises its users to help them increase visitor engagement, get more email subscribers, more leads for the business, reduce shopping cart abandonment, and boost sales.

It enables its users to create smart popups that can be customized to show at the right time and help them capture market-qualified leads. It even allows you to embed forms through a seamless integration process. And when you get a new subscriber, it works like an autoresponder that helps you send a coupon code or a welcome email instantly.

Key Features:

  • Helps you customize your branding in popups and surveys
  • Allows you to create sidebar forms for your website
  • Offers you the ability to track conversions on your website
  • Provides you CRM integration option to store leads automatically
  • Helps you track visitors on your website successfully

What we Liked?

The implementation of Poptin is effortless, therefore making it easier for users to get started with the tool right away.

What we Didn’t Like?

A few of the menus of the tools are a bit misleading. This is especially true when it comes to A/B testing features.

Pricing:

  • Free Plan: $0/mon
  • Basic Plan: $25/mon
  • Pro Plan: $59/mon
  • Agency Plan: $119/mon

12. Wisepops

Wisepops- popup software

Wisepops is another popup software that your business can give a try. The business promises about helping their users create beautiful and contextual popups and even banners for both mobile and desktop users. It is perfect for your business if you are scaling your email list building, retain abandoning visitors, capture feedback, send offers and much more.

Wisepops allows you to create your unique marketing campaign in a matter of minutes. With its drag and drop builder, you can create stunning popups for your business without the help of a developer. You get to reach your target audience as it supports 30+ targeting and segmentation options, therefore helping you fuel your sales funnel with market-qualified leads only.

Key Features:

  • Offers a set of indicators to track how one of your projects are performing
  • Creates multiple tests and questionnaires to capture leads
  • Helps you create multiple versions of your emails and forms to see which one is more effective
  • Efficiently tracks campaign performance with in-depth reports
  • Identify the purpose of your visitors on your website

What we Liked?

Wisepops supports the use of an intuitive dashboard that helps create your popup in a matter of a few minutes. 

What we Didn’t Like?

It is a bit out of reach for small business owners. The fact that sign up cost is very high makes it a high maintenance product for businesses who have limited budgets for the lead generation process.

Pricing:

  • 50,000 Page Views: $29/mon
  • 100,000 Page Views: $49/mon
  • 250,000 Page Views: $99/mon
  • 500,000 Page Views: $149/mon
  • 1,000,000 Page Views: $249/mon
  • Enterprise Plan: Starting at $250/mon

Landing Page Builders

Another strategy that can help your business capture correct leads is through a landing page builder. A landing page speaks volumes about your business, its products and services. It reflects your brand messaging and helps you identify which visitor might connect with it first. However, if you have no prior knowledge of coding and development, getting that landing page online can be difficult. To help you avoid the coding hassles, we’ve listed a few landing page builders below that’ll allow your business to capture leads and convert them into sales.

13. Leadpages

Leadpages- customize landing pages

Leadpages helps your business go online and showcase your offerings to your target audience. You get to customize landing pages to entice your visitors and encourage them into taking a promissory action. With the ability to create quality webpages, you get to collect quality leads in the form of subscribers, sign ups and more.

It helps you create high-converting websites and landing pages, therefore allowing your business to meet its conversion goals successfully. It even helps you create alert bars and popups to allow your business to identify more opportunities for lead generation and conversion.

Key Features:

  • Offers 160+ free templates
  • Helps you bring conversions through 404 pages
  • Offers email integration to store leads automatically
  • Helps you customize your landing pages with drag and drop functionality
  • Allows you to create SEO-friendly landing pages

What we Liked?

LeadPages helps you create website pages faster and optimize them for better ranking experience.

What we Didn’t Like?

There are times when it is hard to make changes to existing pages or the layout of the web pages.

Pricing:

  • Standard Plan: $37/mon
  • Pro Plan: $74/mon

14. Instapage

Instapage- landing page builder

As a landing page builder, Instapage helps you create conversion worthy pages for your website. Unlike its contemporaries, this landing page builder helps you visualize your ad campaigns and even connect ads to relevant post-clicking landing pages. You can even optimize these post-clicking pages for better conversions.

Instapage users also get to collaborate with teammates, therefore helping them launch a marketing campaign for the landing pages faster. In a nutshell, this landing page builder helps you create relevant brand pages that are mobile responsive and enable you to target your audience the right way in real time.

Key Features:

  • Access to 80+ professional templates
  • Offers you free sub domains
  • Offers you 20+ integrations to boost lead generation
  • Helps you publish website pages to multiple domains
  • Offers A/B testing feature along with each package

What we Liked?

The page builder is easy to use and helps you duplicate web pages. It even helps you collaborate with your teams as you design the page easily.

What we Didn’t Like?

The only thing they should be working on is making its connection seamless with email systems to make the lead generation process simpler.

Pricing:

  • Building Plan: $299/mon
  • Converting Plan: custom

15. Unbounce

Unbounce- Boost Your ROI with Smarter Landing Pages

Unbounce promises its users that they won’t require coding skills to create beautiful landing pages with their tool. The platform allows users to create optimized landing pages that prompt their visitors to take action and convert into customers successfully.

It helps you grow any page that you want and the way you want, therefore helping you grow your ROI continuously. You can also create popups relevant to different landing pages for higher conversion rates for your online business. It is the perfect B2B lead generation tool that a business requires for seamless landing page optimization as per industry standards.

Key Features:

  • Use the drag and drop feature to create web pages faster
  • Offers customizable templates
  • Provides customizable branding
  • Allows you to integrate with other platforms
  • Helps you collaborate with other members and manage the workflow

What we Liked?

Helps you create landing pages that perform well on mobile devices, therefore helping you reach customers no matter where they are through your web pages.

What we Didn’t Like?

Customization options need to give more flexibility so that the changes made for desktop version are also applicable for the mobile version.

Pricing:

  • Launch Plan: $90/mon
  • Optimize Plan: $135/mon
  • Accelerate Plan: $225/mon

16. SeedProd

SeedProd- landing page builders for WordPress website

SeedProd is one of the best landing page builders for WordPress website owners. It helps you create high converting landing pages with the help of features like drag and drop page builder, landing page templates, subscriber management, and a lot more. 

You do not require coding skills to create these beautiful landing pages. It even helps create webinar, sales, and thank you pages with the help of this landing page builder.

Key Features:

  • Offer users 150+ templates
  • Users get 30+ Pro page blocks
  • Offers email marketing integration
  • Helps users manage subscribers
  • Allows you to map your domain

What we Liked?

What we liked about the product is that it is fast at creating beautiful landing pages for its users and works along with any WordPress theme.

What we Didn’t Like?

What bothers users about this product is the fact that it can be used with WordPress only. That means you can’t use it with other CMS platforms.

Pricing:

  • Basic Plan: $39.50/mon
  • Plus Plan: $99.50/mon
  • Pro Plan: $199.50/mon
  • Elite Bundle Plan: $239.50/mon

Customer Research & Survey Tools

Another type of tools that you should consider are customer research and survey tools. These help identify what really matters to your visitors on the website and what makes them stay longer during the browsing experience. You can even ask them if they found what they came looking for to adjust your website layout and target the right leads for conversion opportunities. A few of the tools that fall under this category are inclusive of the following.

17. Qualaroo

Qualaroo - Customer & User Feedback Software

Qualaroo is a customer and user feedback software that helps you capture valuable insights on whether your leads or customers get the information they came looking for at your website. From capturing feedback on websites and mobile to identifying why you have a high exit rate on your website, it does much more for your business, once implemented.

Qualaroo enables its users to ask the right question to their target audience at the right time to capture actionable insights and help them work on better website conversion strategies. Nudges™ also helps you intercept the visitor’s browsing experience in the most polite manner while asking them the right questions through its branching logic.

There’s more to the feedback software. It helps you get access to AI-powered analytics and reports. Its sentiment analysis feature is powered by IBM Watson that categorizes the results and helps your business understand whether your leads were satisfied with what they found on your website.

Key Features:

  • Helps you ask your leads targeted questions
  • Uses skip logic to pose possible questions when a lead fills the feedback form
  • Add Net Promoter Score survey questions to understand if they liked their experience
  • Target your leads geographically
  • Get access to sentiment analysis reports and understand what your leads truly feel

What we Liked?

What really sets this customer research tool is the fact that it supports the use of IBM Watson and helps its users understand their leads more closely. They can learn what their leads liked and what they didn’t.

What we Didn’t Like?

They can expand the reporting functionalities based on what plan you choose. However, it can be detrimental for small business owners as they won’t get access to in-depth data that other enterprise companies would. It can be an expensive deal for those who can’t upgrade their pricing plans.

Pricing:

  • Essentials Plan: $0.0008/tracked page review/mon
  • Premium Plan: $ 0.0016/tracked page review/mon
  • Enterprise Plan: Create custom plan with the team according to your customer research budget

18. ProProfs Survey

ProProfs Survey- lead generation tool for customer research and survey

ProProfs Survey is another lead generation tool that your business can look into if you’re searching for customer research and survey tools. You get to create beautiful surveys using 100+ templates and the ability to customize their theme, colors, and logo as per your needs. You can share them easily on your social media platforms, emails, or embed them on your website.

As a detailed survey tool, ProProfs Survey allows you to gauge customer satisfaction and capture actionable insights that enable your team to improve visitor experience on your website. To help you get started, they even offer 1,000,000+ ready-to-use questions for your surveys along with 100+ settings options. You also get the option to create different types of surveys as they already have 15 question type categories in their system and they keep getting updated.

Key Features:

  • Add videos, images and graphics to your surveys with this research tool
  • Add custom branding to your surveys
  • Create scored surveys or multiple choice questions type surveys
  • Share surveys through links, via social media, on emails or even your website
  • Access intelligent reports and analytics to stay updated on leads

What we Liked?

We like how users can create a custom survey with this tool in a matter of seconds as it offers access to 1,000,000+ survey type questions. 

What we Didn’t Like?

There have been a few bugs and glitches in the product but it has never hampered the user experience for their customers as of yet.

Pricing:

  • Free Plan: $0/response/mon
  • Essentials Plan: $0.05/response/mon
  • Premium Plan: $0.10/response/mon

19. SurveyAnyplace

Survey Anyplace survey template tool

You can also try out SurveyAnyplace and make it a part of your lead generation strategies. This lead generation service provider enables its users to create mobile and website surveys with the help of their existing templates.

Their lead generation survey templates help you identify what they came looking for and whether they found it on your website successfully or not. This survey scoring and calculation software allows you to decide for possible answers and not show them to the survey takers. The result gets evaluated on the basis of points assigned and helps you arrive at a decision.

Key Features:

  • Get multiple Q&A types to create your lead gen form
  • Create multiple outcome questions to know your leads better
  • Create offline surveys too with this research software
  • Allow you to generate QR code automatically
  • Offers access to comprehensible reports

What we Liked?

It’s easy to create surveys with this software and even supports integrations with other tools.

What we Didn’t Like?

The reporting system isn’t that strong, therefore making it difficult for the users to understand the leads better.

Pricing:

  • Essentials Plan: $39/mon
  • Professional Plan: $59/mon
  • Enterprise Plan: On request
  • ReportR Plan: On request

20. Survicate

Survicate- survey software

Survicate is another survey software that your business can give a try. This feedback tool can help you create website surveys that will allow you to learn what your customers are thinking about. These also help you capture reliable marketing insights that enable your teams to optimize your website accordingly and bring in more conversions.

With the help of this lead generation tool, you can create email and link surveys, Net Promoter Score, website surveys, and web app surveys. More than 125 templates help you create the perfect feedback survey that helps you gather valuable information on your leads that your sales team can use for converting them into customers successfully.

Key Features:

  • Customize audience targeting
  • Get access to the question library to create surveys faster
  • Integrate CRM platform to capture leads
  • Offers you detailed reporting about the responses captured
  • Get multiple survey types

What we Liked?

You get to download the survey results and share it with your marketing and sales teams. This can help a lot  of businesses update their strategies faster if they can share the results of the survey like this efficiently.

What we Didn’t Like?

A lot of their existing customers have complained extensively how their customer service isn’t the strongest point of their business. They even felt the brand needs to work on adding more integration options as well.

Pricing:

  • Free Plan: $0/mon
  • Essential Plan: $65/mon
  • Professional Plan: $129/mon
  • Ultimate Plan: $289/mon

Email Prospecting/Lookup Tools

Want to connect with your targeted leads before they get in touch with your business? How about making use of email prospecting tools. They help you get email details for your leads and enable your business to connect and engage with them proactively. Some of the popular email lookup tools are listed below.

21. AeroLeads

AeroLeads- help you find the right email address

AeroLeads helps your business find the right email address and contact details of your prospects in a matter of minutes. It is the perfect tool that helps you build your email contact list. This list will consist of detailed information besides email id. It would be inclusive of full name, company name, phone number, their LinkedIn and Angellist profile, and more.

It even offers you the option to store it in CRM platforms like Salesforce, Zoho CRM, Mailchimp and others. This enables your sales and marketing team to reach out to your prospects in their own way that encourages them to convert into customers. This is one of the best lead generation strategies that your business can put into action and make sure to get results in the form of new contacts in the list.

Key Features:

  • Offers integrations with both marketing and sales platforms
  • Helps you capture essential information like name, email and phone number of your leads
  • Helps you find prospects from LinkedIn, Angellist and other such platforms
  • Helps you import data from CSV and export to CSV
  • Help you capture details like company name, URL and title of the prospect

What we Liked?

Helps you capture accurate lead information that helps you fuel your sales funnel successfully.

What we Didn’t Like?

The software needs to work on its speed as a few of their customers have experienced glitches due to lack of speed.

Pricing:

  • Take Off Plan: $49/mon
  • Climb Plan: $149/mon
  • Cruise Plan: $499/mon
  • Enterprise Plan: Contact the company to build personalized plan

22. Voila Norbert

Voila Norbert- helps you find information on your prospects

Voila Norbert is another tool in this list that needs your attention. It helps you find information on your prospects and turns out to be beneficial in multiple ways that you can imagine. It can be perfect for a recruitment business where they can capture leads on job seekers and connect with them personally through contact numbers or email addresses.

The brand guarantees its users that the email addresses found have 98% of the deliverability rate. They even give you access to one of their features that helps you verify the collected email ids. You get to assess whether you have good open rates for the emails you send to the prospects as well.

Key Features:

  • Helps users check domain of the leads
  • Asks for single email verification
  • Offers bulk email verification
  • Provides you catch-all server detection
  • Helps you assess the email open rate 

What we Liked?

Voila Norbert helps you add and save the database collected on your prospects and even backs up email addresses with other contact information if it is available.

What we Didn’t Like?

Some of the information can’t be confirmed by the software. That’s one of the biggest drawbacks but it also happens rarely. 

Pricing:

  • Valet Plan: $49/1,000 leads/mon
  • Butler Plan: $99/5,000 leads/mon
  • Advisor Plan: $249/15,000 leads/mon
  • Counselor Plan: $499/50,000 leads/mon

23. Hunter

Hunter - email finding tool

Hunter unlike other contemporaries in the market is known for helping its users find out name and email addresses of the prospects through domain search. It can list upto 100+ million addresses that you can filter on the basis of multiple categories. Hunter also gives a confidence score in the form of percentage that helps you understand how likely the email will help you reach out to your leads effectively.

It even helps you sync your leads to the CRM platform. This way your sales team gets more time to nurture the leads and find more convincing ways to convert them into customers. What’s more, this email prospecting tool also helps check the public sources of these email addresses and when they were last updated.

Key Features:

  • Offers you a complete list management environment where you can save your leads
  • Offers you the option to sync leads to your favorite CRM
  • Enables your business to find 100+ million addresses
  • Helps you check public sources from where it extracts the email address of the leads and when they were updated last
  • Provides complete domain search and access to complete results

What we Liked?

Helps you get access to complete information that’s available along with the lead’s email address. This helps you know your leads more closely and personalize the marketing efforts accordingly.

What we Didn’t Like?

Sometimes the software pulls out old email addresses of their leads that aren’t in use. This can delay marketing and sales efforts at the same time.

Pricing:

  • Free Plan: $0/mon
  • Starter Plan: $49/mon
  • Growth Plan: $99/mon
  • Pro Plan: $199/mon
  • Enterprise Plan: $399/mon

24. Vocus.io

Vocus.io- email prospecting tool

The last tool in this category is none other than Vocus.io. This email prospecting tool helps your business track who, when, where, and how the recipient opened your email. It even sends real time notifications to you whenever your email gets opened by the receiver. Vocus.io is also an email prospecting tool, helping users find the direct email address of the right person and helping you get in touch with them right away.

This tool also helps its users to take automated follow ups to double your chances of getting a response from a lead faster. All you need to do is set up automated multi-stage sequences of emails that will help you take follow ups from the leads and assure you of feedback from them soon.

Key Features:

  • Helps you archive and retain the information collected on leads that’s important to you
  • Allows you to monitor incoming email information 
  • Supports queue management of all the incoming email addresses
  • Helps you route leads to their right category
  • Allows you to blacklist or whitelist leads

What we Liked?

Vocus.io helps you save a lot of time when it comes to sending emails to prospects and takes follow ups from them.

What we Didn’t Like?

At times, this tool comes in conflict with a few other tools that are running in the background and stops working. That’s why a lot of users end up restarting it again.

Pricing:

  • Basic Plan: $5/mon
  • Starter Plan: $10/mon
  • Professional Plan: $20/mon

Email Outreach/Follow Up

Your leads might end up forgetting your business if you fail to stay in touch with them on a regular basis. To help you overcome this, we’ve listed a few email outreach or follow up tools. These can help you stay in touch with your prospects and encourage them to leave a reply for you sooner.

25. Lemlist

Lemlist- create personalized cold emails

Lemlist promises to help its users start conversations with leads that are sure to convert for your business. With the ability to create personalized cold emails and automate follow ups, it helps you reach your prospects and gives you the opportunity to convert them into customers. This tool helps you write custom intro lines and call to action as you personalize their existing email templates as per your campaign.

As email lead generation software, Lemlist also encourages you to add dynamic landing pages and embed videos to your cold emails to make them more engaging for your prospects. It even helps you design cold email sequences that help you create frequent follow ups that do not sound generic. Besides that, it even helps you increase sales engagement and give you more opportunity to deal and close more leads across multiple channels.

Key Features:

  • Offers you the ability to do A/B testing before sending emails to prospects
  • Helps you create event based triggered actions
  • Helps you manage your subscribers list
  • Adheres to CAN SPAM Compliance
  • Helps you run customized drip campaigns

What We Liked?

They offer access to statistics on hot leads that allows users to keep their inbox healthy and gain the ability to close leads as sales.

What we Didn’t Like?

The provider should work upon their UI to create a better user experience and help their customers find the necessary elements faster.

Pricing:

  • Email Warm-up Plan: $25/mon
  • Email Outreach Plan: $50/mon
  • Sales Engagement Plan: $83/mon

26. Mailshake

Mailshake- email lead generation tool

Mailshake is yet another email lead generation tool that helps you convert your cold prospects into warm leads. It helps you focus on your ideal leads, ones that are most engaged with your brand and are most likely to convert for your business. This lead gen tool also helps you to automate your cold outreach through emails, phone calls, and even via social media platforms. What’s more, it allows you to test your emails. That means you get to learn which email works for you by testing multiple versions of it hassle-free.

Mailshake guarantees your business the ability to fill your CRM with warm leads that are sure to convert for your business. This tool doesn’t stop there. It even helps you identify how you’re generating these leads. You get to monitor how many of them opened your emails, their clicks to your website and replied to it in the first place.

Key Features:

  • Helps your marketing team manage each campaign successfully
  • Allows you to create mobile optimized emails
  • Supports the use of WYSIWYG Editor
  • Creates event triggered actions to capture the right leads
  • Offers A/B testing to help you know if prospects will open the email or not

What we Liked?

They have a Cold Email Academy that helps existing users learn how they can be converted into hot leads for the business.

What we Didn’t Like?

The tool does restrict its users to send a set number of emails per day. This can slow down the lead generation and conversion process.

Pricing:

  • Email Outreach Plan: $44/user/mon
  • Sales Engagement Plan: $75/user/mon

27. Boomerang

Boomerang- email outreach tools

Boomerang is a popular option among the existing email outreach tools. Its seamless integration with your Gmail makes it easier for you to see whether the email receiver has opened your message or not. You can even schedule an email that can be sent to the receiver later. It works best in case you are targeting prospects in different time zones.

It even supports a prompt email follow-up reminder. It pushes up the emails in your inbox that are yet to receive an answer from the prospect. This helps your sales team take prompt follow ups from the leads and make sure that you never lose track of them in the future. But you can also cut down on back and forth emails and schedule meetings that get added to your calendar automatically once fixed with the prospect.

Key Features:

  • Helps you manage your marketing campaigns
  • Helps you set event based triggered actions
  • Helps you manage your teams
  • Allows you to take email follow up with regular reminders
  • Schedules meetings and added them to your calendar automatically

What we Liked?

Boomerang helps you schedule emails for later that enables your marketing team to reach prospects in their time zones effectively.

What we Didn’t Like?

Sometimes it can be confusing for users to schedule the time for a meeting with the prospects and retrieve it later once it goes into the outbox.

Pricing:

  • Free Plan: $0/mon
  • Personal Plan: $4.99/mon
  • Pro Plan: $14.99/mon
  • Premium Plan: $49.99/mon

Email Marketing

Did you know that 2018 recorded an average of 293.6 billion emails sent and received every day?

Sending an email may sound like too much work for now. But it is still a relevant trend in the marketing industry that can’t be ignored at all. They are even beneficial to stay connected with leads and generate new ones for your business. All you need is the right tool that can help you accomplish both lead generation and marketing goals simultaneously. We’ve listed a few to help you get started.

28. MailChimp

MailChimp- top solutions for lead generation in the email marketing industry

MailChimp is one of the top solutions for lead generation in the email marketing industry. The tool is known for its ability to create beautiful, branded emails that give a good impression of your brand to prospects and encourage them to take action. You can use the drag and drop builder to create relevant and engaging emails even from their existing email templates. 

They even have a content studio. It helps you store and manage all the images and other multimedia files. You can implement these while you curate a personalized email campaign for your target audience. You can also keep a tab on your marketing campaign through analytics to identify what’s working for your business and what needs to improve further.

Key Features:

  • Helps you test your email marketing campaigns with A/B testing
  • Follows through CAN SPAM Compliance
  • Supports the use of shared inbox
  • Helps users manage multiple email templates tailored according to their marketing campaigns
  • Routes the correct leads to the right department

What we Liked?

They give access to multiple templates and layouts for their users to create rich emails for the prospects.

What we Didn’t Like?

The interface is complex for the users and at the same time you’ll also notice that API results aren’t visible from the admin’s point of view.

Pricing:

  • Free Plan: $0/mon
  • Essentials Plan: $15/mon
  • Standard Plan: $25/mon
  • Premium Plan: $420/mon

29. ActiveCampaign

ActiveCampaign- automating your email marketing

ActiveCampaign helps you activate your customer experience besides simply automating your email marketing efforts. This email marketing software helps you identify your prospects and target them in the right way to grow your conversion possibilities. It helps you customize messages for each of your prospects to capture their attention and drive them into taking action. 

ActiveCampaign also helps you nurture your leads. You can send them tailored guidance and help them learn about your brand more closely. Once you gain confidence, you get more opportunities to convert your leads into sales. It basically helps you create your email marketing sales funnel. It helps you get started easily with its pre-built templates and hands-on training with their tool.

Key Features:

  • Helps you get in-depth campaign analytics
  • Helps you manage contacts that you plan to send your next marketing emails to
  • Get access to multiple email templates
  • Helps you manage multichannel marketing campaigns as well
  • Offers in-depth performance reports on how your campaigns are working out

What we Liked?

ActiveCampaign supports integration with a lot of other platforms which makes it one of the most preferred platforms for email marketing.

What we Didn’t Like?

Users may feel troubled with this platform when they can’t copy an email to more than one recipient. 

Pricing:

  • Lite Plan: $9/mon
  • Plus Plan: $49/mon
  • Professional Plan: $149/mon
  • Enterprise Plan: custom

30. SendinBlue

SendinBlue- email marketing software

SendinBlue is another email marketing software that your business needs to check out for better lead generation possibilities. It helps you promote your brand digitally through beautifully designed emails. You can design your content and build a professional-looking email with their drag and drop feature. 

SendinBlue also allows you to personalize the context of existing email templates dynamically by helping you add custom text, images, content that matches with the idea of the email, and more. Next up you need to choose your email recipients on the basis of multiple criteria such as geography, purchase history, gender, and others to help you maintain a targeted approach. You can also test your marketing messages with its A/B testing feature and learn if what you’re sending has a possibility for more open rate clicks or not.

Key Features:

  • Helps you create drip campaigns for your prospects
  • Allows you to add customized CTA to your emails
  • Enables your teams to track the open rate for the emails they send to prospects
  • Offers access to image library that makes your emails more engaging
  • Offers A/B testing feature to help you test your marketing efforts

What we Liked?

This tool is perfect for contact management and segmenting leads into different categories. It even supports lead-scoring capabilities.

What we Didn’t Like?

The CRM functionality of this tool is kind of confusing for users and may even feel limited for enterprise businesses.

Pricing:

  • Free Plan: $0/mon
  • Lite Plan: $25/mon
  • Premium Plan: $65/mon
  • Enterprise Plan: Create your customized plan with their team

31. Constant Contact

Constant Contact- create email marketing canpaign

Finally, the list of email marketing tools ends with Constant Contact. It helps you stay above all your contacts in the marketing list as it helps you create an email marketing campaign like a pro. Its email editor has a drag and drop builder that helps you customize the look and feel of emails you send to prospects. 

It strengthens your email marketing campaign by sending welcome emails to new subscribers. You can also trigger a drip campaign where you send a series of emails to prospects. Besides that, it allows you to segment your contacts into various categories, resend emails to receivers who do not open your email, and qualify leads who do open your emails and take action upon them.

Key Features:

  • Helps you streamline your contact management process
  • Allows you to  customize the branding on emails
  • Offers access to multiple email templates
  • Provides in-depth access to reports and analytics
  • Supports the use of third-party integrations

What we Liked?

This platform is easy to customize and helps you send out beautiful-looking emails to prospects that engage them the moment they open their emails.

What we Didn’t Like?

They do have a few issues like not allowing users to implement external links for photos. Even their text editing has a few glitches that they should work upon.

Pricing:

  • Core: $9.99/mon
  • Plus Plan: $45/mon

Calendar Scheduling

Scheduling meetings with your leads gives you the opportunity to convert them into your customers. However, with busy schedules, you may end up missing that opportunity as sometimes it might slip your mind that you had a meeting in the first place. That’s why you need a calendar scheduling solution that enables you to keep a track of upcoming meetings with your leads and never miss out on the opportunity to convert them into customers.

32. Calendly

Calendly- calendar scheduling tool

Calendly is one of the popular options in the calendar scheduling tools in the market with a seamless interface that helps you work through it without prior training. Its cross-software compatibility helps you connect it with tools like iOS Calendar, Microsoft Office 365, and Google Calendar. All you have to do is enter your availability in the scheduling software and it creates a link for the meeting.

The meeting link gets added to your calendar. This sharable link can be sent to your leads and once they click on it, they’ll get to see all the available time slots. You chose the meeting name, its time, how long it will last, and where it will be held. These details along with the meeting link will be shared with the invitee and help your company connect with leads successfully.

Key Features:

  • Offers complete access to calendar management 
  • Sends automatic alerts and notifications for upcoming meetings
  • Provides access to activity dashboard
  • Supports the use of multiple APIs
  • Helps you integrate with CRM and add meeting details to each automatically

What we Liked?

It is easy to select your availability and send those timings to leads so they can let you know what’s feasible for them as well. Also, it’s ability to customize the existing schedules you may have with leads.

What we Didn’t Like?

Sometimes, it can be a confusing process to schedule a meeting right away for prospects who ask for it.

Pricing:

  • Basic Plan: $0/mon
  • Essential Plan: $8/mon
  • Professional Plan: $12/mon
  • Teams Plan: $16/mon
  • Enterprise Plan: Create a custom plan with their team

33. Doodle

Doodle - schedule meeting made simple

Doodle is yet another best scheduler available for smartphones and is compatible for both iOS and Android platforms. It helps you save time scheduling meetings with your prospects and allows you to set up a MeetMe page. This is where you can display free time slots and your branding that will be visible to the invitee.

It even helps you set up polls that people can vote for on designated time and date. You can directly share these meetings and poll links with people. The invitees also get the option to send several responses unlike the binary answers like yes or no. You also get to see who responded to your invite and how many didn’t. 

Key Features:

  • Offers integration with Zoom for video conferencing
  • Helps you sync your meeting calendar
  • Sends consistent reminders for deadlines and meetings
  • Provides you access to its calendar via mobile app
  • Helps you customize branding

What we Liked?

What’s likable about this product is the fact that we can integrate it with Zoom and even schedule video meetings with leads.

What we Didn’t Like?

There are a few customers who have complained that even with the tool in place they have missed upon their meetings with leads frequently.

Pricing:

  • Pro Plan: $6.95/mon
  • Team Plan: 8.95/mon
  • Enterprise Plan: Create a custom plan with their team

34. NeedToMeet

NeedToMeet- calendar scheduling software

NeedToMeet is also one of the top competitors when it comes to calendar scheduling software. It helps you invite meeting attendees or even gives you the option to invite them via email program. It even helps you create custom links to invite attendees to the meetings and make sure that you do not miss out on your hot leads.

NeedToMeet keeps you notified when attendees respond to your meeting invite. You can also schedule an ad free meeting for your leads. They even have their own mobile app that offers the same features as the web app.

Key Features:

  • Supports attendee management
  • Helps you schedule board meetings
  • Simplifies invitation management
  • Allows you to schedule meetings with ease
  • Supports a calendar interface

What we Liked?

It is interesting how they give unlimited time slots and even offer ads-free experience even in their free plan.

What we Didn’t Like?

There are glitches here and there but not something that would hamper the user experience at length. 

Pricing:

  • Standard Plan: $0/mon
  • Advanced Plan: $12/mon
  • Premium Plan: $19/mon

Marketing Automation Tools

It’s great to have complete marketing automation tools to help you improve your lead generation process. In case you’ve been looking for marketing automation tools that not just help you capture leads but also convert them into customers, then we’ve listed a few for you below. Let’s check them out.

35. HubSpot

HubSpot- marketing automation tool

HubSpot is a complete marketing automation tool that helps you capture leads, nurture them over time, and boost conversion opportunities successfully. Its marketing hub or marketing software is known for helping its customers grow website traffic, find new opportunities for visitor conversion, and at the same time run a complete inbound marketing campaign at a large scale.

In this complete marketing hub, you get access to popular features like email marketing, forms, landing pages, contact management, live chat, traffic, and conversion analytics. HubSpot also helps you run complete inbound marketing campaigns at scale as you get access to detailed features like ad-retargeting, landing page reporting, adaptive testing, custom reporting, and much more.

Key Features:

  • Helps your business with lead management
  • Helps you capture leads with chatbot, live chat, and forms
  • Enables you to manage contact website activity
  • Supports lead segmentation process
  • Allows you to create follow up emails

What we Liked?

Their social media calendar is quite useful as it helps you schedule posts and even monitor their performance and how much engagement they were able to gather.

What we Didn’t Like?

A lot of customers find the tool to be quite expensive as Hubspot charges them by the number of contacts a business gets to capture through their system.

Pricing:

  • Starter Plan: $45/mon
  • Professional Plan: $800/mon
  • Enterprise Plan: $3,200/mon

36. Adobe Marketo

Adobe Marketo- marketing tool

Adobe Marketo helps you engage your target audience and simplify their journey with your brand. This marketing tool helps you identify your leads, engage with them, and find ways to accelerate their customer experience on your website. It helps you engage with your prospects by tracking their behavior patterns on the website. Marketo also enables your marketing team to create an automated campaign that can scale as per your needs.

From content personalization to experience automation, Marketo helps you make it all happen. It’s analytics report also allows you to understand the effectiveness of your marketing efforts and the number of sales your business gets to generate with its help.

Key Features:

  • Helps you run drip campaigns
  • Allows you to manage your leads in different categories
  • Enables marketing teams to manage email campaigns
  • Supports operation of multiple campaigns 
  • Helps you test your marketing campaigns hassle-free

What we Liked?

The tool is quite robust when it comes to setting up and running an email campaign for your business as it helps users to target the right prospects.

What we Didn’t Like?

There are a few issues with its email formatting settings and somehow a little hard to understand for a new user.

Pricing:

They have Select, Prime, Ultimate, and Enterprise plans, and their prices are determined by the amount of database size.

37. Eloqua

Eloqua- marketing automation platform

Eloqua, a subsidiary of Oracle, is one of the leading marketing automation platforms in the market that help you generate leads and convert them successfully. This tool helps you create dynamic campaigns that help you intrigue your prospects and encourage them to take action. 

You can also create marketing campaigns that help you identify key activities of your prospects and personalize the experience accordingly. It even helps you to deploy a marketing campaign faster. What’s more, it helps you create a multi-step marketing campaign with the help of its drag and drop interface. 

Key Features:

  • Supports the use of WYSIWYG email editor
  • Helps you work towards triggered drip sequences
  • Offers access to email deliverability reports
  • Allows you to build landing pages
  • Helps you use A/B testing feature to understand how landing pages would work

What we Liked?

This tool is perfect for lead scoring and content sharing purposes. It even helps you take important decisions in your marketing campaigns for better engagement results.

What we Didn’t Like?

While the tool has multiple functionalities to perform, it can sometimes seem complex for users as these features are a bit complex to implement.

Pricing:

  • Basic Plan: $2,000/mon
  • Standard Plan: $4,000/mon
  • Enterprise Plan: Contact their sales team for more information

38. Pardot

Salesforce Pardot is also one of the best lead generation tools in the market. As a marketing automation tool, this one helps your business build connections with visitors, capture more leads for your sales funnel, and close sales successfully. It helps you learn more about your leads and engage them further with your brand. 

Pardot- best lead generation tool

In a nutshell, this marketing automation solution helps you engage the right buyers, build relationships with your target audience, and close the right deals. It gives you the ability to streamline leads, create engaging email marketing campaigns and get insightful reports on how those leads get nurtured with your efforts.

Key Features:

  • Offers email marketing functionalities
  • Helps you create campaigns that deliver relevant marketing messages triggered by user behavior
  • Generates closed-looped reports for sales and marketing teams
  • Allows you to create landing pages
  • Helps you manage contacts captured during lead generation process

What we Liked?

This product offers custom redirects as a feature that can be implemented across all your platforms. This would help your business track your prospects better and even help you provide them quality links.

What we Didn’t Like?

The company should work on its customer service strategies and prioritize incoming challenges that customers face while navigating through the product.

Pricing:

  • Growth Plan: $1,250/month/up to 10,000 contacts billed annually
  • Plus Plan: $2,500/month/up to 10,000 contacts billed annually
  • Advanced Plan: $4,000/month/up to 10,000 contacts billed annually
  • Premium Plan: $15,000/month/up to 75,000 contacts billed annually

Social Media & Forum Tools

Discussion platforms and social media play a pivotal role when it comes to generating leads for your business. Keeping this in mind, our last category consists of social media and forum tools that can help you generate leads successfully.

39. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps your business get real-time sales updates such as number of accounts and sales, including your leads’ job changes. You can organize this captured data with the help of notes and tags. You can organize all your accounts and leads with tags. What’s more, if you have a CRM integrated, you can sync all the notes automatically.

This social platform also allows you to see who has viewed your profile in the last 90 days, therefore helping you get a closer look at your prospects. And that’s not all. You can also represent your sales content that’s better for your business and who you target with your LinkedIn profile. They can also access this data document without downloading it. This way you get to track who viewed your content.

Key Features:

  • Supports the use of CRM
  • Helps you manage contact database
  • Offers detailed contact management dashboard
  • Helps you capture leads
  • Helps you qualify and categorize leads 

What we Liked?

Definitely does not restrict its users to check profile views. What’s more, users can send more invites to leads.

What we Didn’t Like?

This can turn out to be an expensive purchase for small business owners and even comes with a cluttered UI.

Pricing:

  • Core Plan: $79.99/mon
  • Advanced Plan: $125/mon
  • Advanced Plus Plan: Contact LinkedIn for more details

40. Quora

Quora- q&a platform

Quora is a discussion platform that helps you ask questions and people interested in those topics come and answer them. The platform is fairly simple and is free for sure. You can even get in touch with those who leave an answer at your questions by dropping a comment at their answers.

It is a great way to share knowledge and at the same time attract leads to your business. A lot of businesses use Quora to encourage their prospects to learn more about their brand. Besides that, you get to learn about similar topics that your prospects might like to engage with. This also gives you the opportunity to identify more content marketing ideas that’ll help your business capture more leads.

Key Features:

  • Helps you post questions
  • Helps you engage with prospects
  • Helps you capture more leads through this Q&A platform
  • Increases brand awareness and visibility

What we Liked?

Quora is an interactive platform that helps your business spread awareness about your brand and even offer your services as a solution. 

What we Didn’t Like?

It can get manipulative and may even cause damage to your brand if someone with a bad experience leaves a negative impression in the Answers section. 

Pricing:

This product is free and open to all. 

41. SlideShare

slideshare- social media marketing platform

Slideshare is another social media marketing platform that has its unique way of helping businesses capture leads. This platform allows you to share presentations, infographics, documents, and even reports that can bring your target audience together. The ability to post a variety of content helps you engage with your prospects easily.

It is a great way for you to help your prospects learn about your brand. If they feel that they’ve found what they’ve been looking for, they can easily arrive at a decision and even help you increase conversion opportunities for your business.

Key Features:

  • World’s largest community for sharing informative presentations
  • Helps you share infographic and documents online
  • Offers simplified dashboard to manage documents
  • Offers large document storage to users
  • Provides detailed controls and permissions for better access

What we Liked?

It is easy to publish presentations about different topics and subjects on this platform. These documents and presentations even get the chance to get ranked online and help you reach your target audience.

What we Didn’t Like?

This tool needs an interface revamp. It should look more professional yet friendly for users from the get set go. 

Pricing:

Pricing is unknown. Sign up for the product to learn more.

Find the Best Lead Generation Tools Here!

Leads are the only fuel your sales funnel needs to get more conversions and profits for your business. However, for some business owners, it is a hurdle to capture the right leads and sales goals.

That’s why you need the right lead generation software that collects, captures, and nurtures your leads till they reach the bottom of your sales funnel. To help these businesses, we’ve curated a list of 40+ best lead generation tools that they can refer to here. We’ve divided this list into 11 categories to help businesses understand what type of lead generation tool they can look into first. Some of these categories are inclusive of live chat software, email marketing, conversion rate optimization, marketing automation, and much more.

Besides that, we’ve also created a list that will help businesses choose the best lead generation tool successfully. We hope that this helps you get the best lead generation software on board.

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About the author

Jared is a customer support expert. He has been published in CrazyEgg, CoSchedule, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn