If you’re staring at your support inbox, wondering whether to hire another agent or just try an AI bot, I’ve been exactly there. The truth is, most founders and support leads I talk to are stuck answering the same five questions on repeat while still needing a human for the one customer who’s genuinely upset....

Customer engagement is already the top priority when scaling your business. Businesses often use chat support tools like Zendesk and LiveChat to offer the maximum impulse in customer interaction. But the most challenging part is to choose between both. While we understand your dilemma, a feature-by-feature comparison is hard to find. Thus, this article will...

What is the best communication channel for your business? Well, this one’s a real head-scratcher!  Choosing the right communication platform is a common concern among business owners (and one that requires a fair amount of deliberation).  But don’t worry. We are here to put things into perspective. There are several digital communication channels for businesses...

It’s time to settle this once and for all; Intercom vs. Drift – what’s a better pick? Drift vs. Intercom is a long-standing debate because they are heavy-duty live chat solutions with the same functionalities yet pit against each other. But let’s not forget that they both are popular live chat solutions that need no...

In one of its studies, American Express discovered that for more complicated interactions, such as payment disputes, 40% of customers prefer talking to a real person over the phone. However, the tables turned when Econsultancy discussed how 79% of businesses prefer to use live chat at their website instead of email (61%), phone (44%), and...

Quick issue resolution is not just a way to stand out, but an absolute necessity to survive in a competitive marketplace. Customer frustration results in churn. This is why organizations use a range of support techniques to ensure that clients receive adequate support, as and when they need it.  However, picking the right support channel...