Recent Articles

Customer Communication Strategy: 8 Proven Ways to Improve Customer Conversations

Written by , Author & Editor at ProProfs Updated: 3 Oct, 2025
Let’s be real—most businesses are terrible at customer communication. Without a clear customer communication strategy, the cracks show fast. And that’s not just an opinion: according to Forbes, bad customer service could cost companies $3.7 trillion every year. Here’s the thing—slow replies, confusing messages, and inconsistent follow-ups don’t just annoy customers; they kill loyalty and...
Read More

What Is Conversational Marketing and Why It Is Important

Written by , Customer Service & Engagement Experts Updated: 21 Feb, 2025
Your potential customers are waiting for quick answers and assistance to help them get what they’re looking for. For this, you need a system that provides fast and personalized support with a bit of human touch. The human touch is what makes the experience relatable and compassionate. But, the question is, how do you make...
Read More

How To Reduce Inbound Call Volume

Written by , Customer Service & Engagement Experts Updated: 25 Sep, 2025
Facing high call volume can be pretty stressful for a customer support team. The response time suffers, and so does customer satisfaction. It is called a call surge. Without a structure in place, it can become a challenge to reduce inbound call volumes. So, how to tackle call surges? First of all, let us understand...
Read More

12 Customer Retention Strategies to Crush Customer Churn

Written by , Customer Service & Engagement Experts Updated: 22 Sep, 2025
   “Acquiring customers is exciting, but keeping them is what builds a real business.”  I remember reviewing our metrics one quarter — acquisition looked strong, yet revenue growth barely moved. That’s when it hit me: without the right customer retention strategies, we were just filling a leaky bucket.  Retention isn’t just about reducing churn; it’s about...
Read More

11 Customer Service Mistakes One Must Avoid

Written by , Customer Service & Engagement Experts Updated: 5 Mar, 2025
Are you witnessing customer attrition lately, and that too at a high rate? You certainly need to start tracking all your customer service mistakes if this is true. While it is essential to utilize the right tool for customer service, there are several other factors that impact customer satisfaction. Understand that it may not be...
Read More

Customer or Client? Successful Businesses Know the Real Difference

Written by , Customer Service & Engagement Experts Updated: 25 Sep, 2025
If you’re in business, you’ve heard the adage, “You have to spend money to make money.” But what if you could spend less money and still generate more revenue? It turns out that acquiring new customers costs 5-25X more than retaining existing clients, and successful businesses use this to their advantage. Instead of spending all...
Read More

7 Welcome Email Templates to Nurture New Clients

Written by , Customer Service & Engagement Experts Updated: 26 Sep, 2025
You’ve just converted your latest prospect into a customer, and you have great content and offers in store for them. You decide to take your time and save the best for later, so you send a “Thank you for subscribing!“ message to all the new users. You decide to send the video next week. However,...
Read More

How to Reduce Customer Support Costs for Your Business

Written by , Customer Service & Engagement Experts Updated: 5 Mar, 2025
Is excellent customer experience equivalent to higher support costs? Truth be told, it’s not. If you’ve got the right strategies that help you streamline incoming requests, you won’t find it challenging to reduce customer support costs. However, many businesses are spending more on the support process to improve the customer service experience. But such efforts...
Read More

7 Types of Customer Service & Which One is Perfect for Your Business?

Written by , Customer Service & Engagement Experts Updated: 26 Sep, 2025
Giving your customers a top-notch service experience is essential if you want your business to grow. However, multiple challenges wait ahead of you that easily hamper both your customers and your experience. This makes it difficult to decide on what type of customer service we should offer to customers. The types of customer service you...
Read More

How to Create & Optimize Customer Support Funnel

Written by , Customer Service & Engagement Experts Updated: 15 Jul, 2025
We’ve all heard about the sales funnel and how a lead converts into a customer. But there’s another funnel that can help businesses achieve their goals – the customer support funnel. A well-defined customer support funnel strategy is different from the original sales funnel that we all know of so far. Rather than tracking the...
Read More