Recent Articles

Customer or Client? Successful Businesses Know the Real Difference

Written by , Customer Service & Engagement Experts Updated: 21 Apr, 2026
If you’re in business, you’ve heard the adage, “You have to spend money to make money.” But what if you could spend less money and still generate more revenue? It turns out that acquiring new customers costs 5-25X more than retaining existing clients, and successful businesses use this to their advantage. Instead of spending all...
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7 Welcome Email Templates to Nurture New Clients

Written by , Customer Service & Engagement Experts Updated: 29 Jul, 2026
You’ve just converted your latest prospect into a customer, and you have great content and offers in store for them. You decide to take your time and save the best for later, so you send a “Thank you for subscribing!“ message to all the new users. You decide to send the video next week. However,...
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How to Reduce Customer Support Costs for Your Business in 2026

Written by , Customer Service & Engagement Experts Updated: 16 Jan, 2026
The first time I tried to reduce customer service costs, I did what most founders do. I trimmed tools, delayed hiring, and told myself the team would “manage somehow.” They did manage, but barely. Response times slipped, tickets piled up, and customers felt it.  That was my wake-up call. Support costs do not get out...
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7 Types of Customer Service & Which One is Perfect for Your Business?

Written by , Customer Service & Engagement Experts Updated: 20 Apr, 2026
Giving your customers a top-notch service experience is essential if you want your business to grow. However, multiple challenges wait ahead of you that easily hamper both your customers and your experience. This makes it difficult to decide on what type of customer service we should offer to customers. The types of customer service you...
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How to Create & Optimize Customer Support Funnel

Written by , Customer Service & Engagement Experts Updated: 15 Jul, 2025
We’ve all heard about the sales funnel and how a lead converts into a customer. But there’s another funnel that can help businesses achieve their goals – the customer support funnel. A well-defined customer support funnel strategy is different from the original sales funnel that we all know of so far. Rather than tracking the...
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How to Use Social Media for Delightful Customer Service

Written by , Customer Service & Engagement Experts Updated: 29 Aug, 2025
Using social media for customer service is a growing trend in all industries as it offers an unprecedented way to connect with your customers, get involved in conversations, and provide efficient and effective customer support. Customers love being able to reach out to brands on the platforms they’re already using. The convenience of not having...
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How to Ask for Customer Testimonials and Make the Most Out of Them

Written by , Customer Service & Engagement Experts Updated: 19 May, 2025
If you search the web, you’ll find valuable studies and statistics on customer satisfaction. Those can help you shed light on your own customers’ behavior and understand some of their needs or struggles. But what the studies don’t teach you is how to reach out to your customers and build a friendly relationship with them....
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Customer Complaints: Why They Matter & How to Resolve Them Effectively

Written by , Customer Service & Engagement Experts Updated: 26 Sep, 2025
“Your people keep directing me from one person to another.” “I bought your product but it doesn’t deliver what it promised.” “I haven’t heard a darn thing!” If you’ve heard such customer concerns lately, then it means they’ve been through a bad customer service experience with your brand. It’s not like you wanted this, but...
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What is the Buyer’s Journey & How to Write for Every Stage

Written by , Customer Service & Engagement Experts Updated: 10 Mar, 2025
What would you prefer – being greeted like an honored guest while entering a store or just another visitor that needs to be convinced to make a purchase? Honestly, it can get annoying when you come across pushy sales representatives during your buyer’s journey who treat you like a sales target that needs to be...
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The Ultimate Customer Segmentation Guide

Written by , Customer Service & Engagement Experts Updated: 8 Apr, 2025
Are your customers young and rustic or toolbelt traditionalists? Feeling lost as to why we are referring customers with such nicknames? Well, market research firms such as Claritas use these to divide customers into different segments. And why not, it helps you understand your customers even better. Once you know how your customers are and...
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