10+ Unbeatable SaaS Marketing Tools to Support Your Business in 2022

SaaS Marketing Tools

Are you searching for the best SaaS marketing tools for your business?

If you are reading this article, two things are pretty clear. One, you know the growing importance of SaaS tools that boost marketing efforts and how they can bring more engagement to your business. Two, you are looking for a source that helps you reach the top SaaS vendors. 

Don’t worry; you’re not alone. A lot of businesses depend on SaaS tools to enhance their marketing efforts. They know that SaaS tools will help them:

  • Reach out to more people simultaneously, 
  • Understand what led prospects to their business, 
  • Learn what prospects found useful and how it can be used for targeted marketing efforts

If you are sailing the same boat, it is time to add more tools to your marketing suite with the best SaaS tools in the market. To help you get started, we’ve created a quick guide that will help you explore:

A Quick Look at the Top SaaS Marketing Tools & Their Features

Tool Features Pricing
  • ProProfs Chat
  • Sends out marketing announcements
  • Makes you proactive with greetings
  • Offers detailed reports
  • Integrates with other marketing tools
    • Trial Plan: $0/15 days
    • Essentials Plan: $20/user/mon
    • Premium Plan: $60/user/mon
    • Business Plan: Request a custom quote
    • ActiveCampaign
    • Create and send newsletters
    • Get 50+ landing page templates
    • Track event updates in real-time
    • Segment your subscribers into categories
      • Lite Plan: $9/month
      • Plus Plan: $49/month
      • Professional Plan: $149/month
      • Enterprise Plan: $258/month
        • ProProfs ChatBot
        • Support chatbot templates
        • Offers detailed reports
        • Asks multiple-choice questions
        • Asks open-ended questions
          • Starts at $60/.
            • Hubspot
            • Manages social media channels
            • Publishes content for blogs
            • Manages video content
            • Offers live chat service
              • Starter Plan: $45/month
              • Professional Plan: $800/month
              • Enterprise Plan: $3,200/month
                • Semrush
                • Helps in keyword research
                • Enables you to do on-page
                • Offers detailed competitor analysis
                • Strengthens backlink profile
                  • Pro Plan: $119.95/month
                  • Guru Plan: $229.95/month
                  • Business Plan: $449.95/month
                    • Hootsuite
                    • Connects with social accounts
                    • Schedules social media posts
                    • Offers 24x7 support
                    • Helps you review messages
                      • Professional Plan: $25.65/month
                      • Team Plan: $101/month
                      • Business Plan: $602/month
                      • Enterprise Plan: Request a quote
                        • Sprout Social
                        • Offers all-in-one social inbox
                        • Helps you review incoming comments
                        • Offers mobile app for social monitoring
                        • Publishes queued social posts
                          • Standard Plan: $89/month
                          • Professional Plan: $149/month
                          • Advanced Plan: $249/month
                            • Google Analytics
                            • Helps with customer segmentation
                            • Tracks conversions on the website
                            • Analyzes visitor activities
                            • Provides customizable reports
                              • Not available
                                • Qualaroo
                                • Helps you place nudges
                                • Targets the right audience
                                • Offers detailed reports
                                • Works on branching logic
                                  • Essentials Plan: $0.0008/Tracked Pageview/month
                                  • Premium Plan: $0.0016/Tracked Pageview/month
                                  • Enterprise Plan: Request a quote
                                    • Canva
                                    • Gives access to photo editor
                                    • Helps you trim videos
                                    • Offers free stock images
                                    • Helps you make presentations
                                      • Free Plan: $0/month
                                      • Pro Plan: $4.46/month
                                      • Enterprise Plan: Contact Sales
                                      • Education Plan: Contact Sales
                                      • Nonprofit Plan: Free for eligible nonprofit organizations
                                        • Zoom
                                        • Helps you create break rooms
                                        • Hosts perfect virtual experience
                                        • Helps teams chat during sessions
                                        • Provides HD video & audio quality
                                          • Free Plan: $0/month
                                          • Pro Plan: $176.74/year/license
                                          • Business Plan: $241.01/year/license
                                          • Enterprise Plan: $289.21/year/license

                                            What is a SaaS Marketing Tool?

                                            SaaS marketing tools enable your business to automate marketing efforts and target the right audience effectively. There are multiple types of SaaS tools that can be used for marketing your business. From a live chat and social monitoring system to email marketing tools, there’s a wide variety of tools that can be seen as SaaS marketing solutions. 

                                            Five Quick Reasons Your SaaS Business Needs Them

                                            There are multiple reasons why your SaaS business should invest in marketing tools. Here’s a quick rundown of these reasons for you.

                                            • Improve Your Market Outreach

                                            Your SaaS business can increase its existing marketing outreach and improve engagement with prospects even when they are on your website. That means you get more opportunities for converting prospects and building a personalized experience for them.

                                            • Save Time

                                            Another benefit that a SaaS business can gain from using a marketing solution is saving time. Instead of manually tying every email, you can save time by automating this process and sharing personalized emails to thousands of your subscribers. You can also save time for multiple prospects by managing their conversations simultaneously.

                                            • Reduce Marketing Cost

                                            You can avoid spending all your marketing capital on paid ads or other campaigns. The yearly or monthly subscription cost of SaaS marketing tools will be way less compared to all your paid marketing efforts.

                                            • Improvise Your Marketing Campaigns Accordingly

                                            One of the best things about using SaaS marketing tools is that they are flexible. You can make instant changes to your marketing campaigns based on how many leads they are bringing to your business. That’s not all. You can even personalize each campaign based on the target audience with the best SaaS tools.

                                            • Secure Incoming Data

                                            Product marketing tools also allow your business to secure all the data it captures after connecting with prospects. You can capture insights on how the marketing tools have helped you reach your audience and secure their data, and use it as a means to create personalized campaigns in the future.

                                            These benefits might encourage you to go and subscribe to marketing tools. However, you need to be equipped with the right factors that will enable you to add one to your existing suite.

                                            Five Things to Consider While Choosing Your SaaS Marketing Tools

                                            This section aims to focus on all the factors you must consider while choosing the best marketing platform tools. Here’s a quick list of these factors.

                                            • No matter what your marketing budget is, make sure your tools fit within it and allow you to use other channels.
                                            • Discuss data transfer and management in case you decide to switch to another service provider. There could be multiple reasons why you may end up leaving a service provider. Make sure that’s on your checklist when you contact a SaaS marketing tool provider.
                                            • Ask the vendor whether they offer free trials for their products. It will be an added advantage if the vendor provides you a 14 or 15 days free trial of its product. This will allow you to test the product at your own pace and decide whether it matches your marketing goals or not.
                                            • Try to find out how their onboarding and post-sales support will be like once you sign up for their products. Also, add questions around their service level agreement (SLA) to learn how you will receive support for their products.
                                            • Read customer reviews online. Disappointed customers end up leaving reviews about the service provider, therefore helping you understand where they lack and how their products may hamper your experience with the brand.

                                            These quick yet effective factors will help you shortlist some of the best marketing tools for your business. But to help you overcome the whole process, we’ve listed some of the most popular SaaS tools that will help your business its existing marketing strategies.

                                            10+ SaaS Marketing Tools You Should Checkout

                                            This section plans to explore some of the best SaaS marketing tools that will help you upgrade your engagement efforts and identify better conversion opportunities.

                                            Please note: We’ve listed all our tools based on customer reviews, their feature aspects, pros and cons, and even pricing.

                                            1. ProProfs Chat

                                            proprofs chat- saas marketing live chat tool

                                            ProProfs Chat is one of our top picks for SaaS marketing tools for varied reasons. This chat tool helps you capture valid prospect information that can be used to modify existing marketing campaigns. That’s not all.

                                            With ProProfs Chat, you can market your upcoming sales, discounts, or encourage new visitors to subscribe to your newsletter. These marketing activities are made possible with announcements or even chat greetings. You will also find in-depth insights into how visitors and customers respond to both announcements and chat greetings. These insights give you the leverage to update announcements and greetings to improve the click rate on each of them.

                                            Key Features:

                                            Pros:

                                            One of the highlights of this live chat system is that it gives you multiple opportunities to engage with visitors and market your upcoming events, sales, or new products.

                                            Cons:

                                            They should update different widget templates to help their users avoid building one from scratch.

                                            Pricing:

                                            • Trial Plan: $0/15 days
                                            • Essentials Plan: $20/operator/month
                                            • Premium Plan: $60/operator/month
                                            • Business Plan: Request a quote

                                            2. ActiveCampaign

                                            Active campaign-email marketing tool

                                            Want to streamline your email marketing campaigns? How about giving ActiveCampaign a shot? This email marketing SaaS tool is perfect for managing your B2B marketing needs. It can be integrated with multiple platforms at the same time. 

                                            With the help of this marketing tool, you can reach out to the right prospects, capture their attention with great content, and even retain existing customers. What’s more, this tool connects with other channels to help you capture customer requests and needs faster.

                                            Key Features:

                                            • Create and send newsletters
                                            • Get 50+ landing page templates
                                            • Track event updates in real-time
                                            • Segment your subscribers into categories
                                            • Access predictive content

                                            Pros:

                                            The software is relatively easy to use and makes email marketing a more straightforward task for those who aren’t that proficient.

                                            Cons:

                                            It is not an API-friendly interface, and it takes a lot of time to detect them.

                                            Pricing:

                                            • Lite Plan: $9/month
                                            • Plus Plan: $49/month
                                            • Professional Plan: $149/month
                                            • Enterprise Plan: $258/month

                                            3. ProProfs Chatbot

                                            ProProfs ChatBot- chatbot marketing tool for SaaS

                                            ProProfs ChatBot is yet another marketing tool for SaaS businesses that can help you market products and engage website visitors quickly. That’s not all. You also get to capture leads and store them in other sales and marketing channels.

                                            The best part is, you need no prior coding skills or experience to set it up on your website. It will take less than 5 minutes for the complete setup. You can start interacting with prospects and help them learn more about your brand in no time.

                                            Key Features:

                                            • Support chatbot templates
                                            • Offer detailed reports
                                            • Ask multiple-choice questions
                                            • Ask open-ended questions
                                            • Answer routine questions

                                            Pros:

                                            It is easy to use and set up on your website. The best part is, in case the chatbot fails to understand the question, it transfers the chat to an agent or creates a ticket.

                                            Cons:

                                            They should add more chatbot templates for marketing purposes. This will help users target the right audience effectively.

                                            Pricing:

                                            Starts at $499/year.

                                            4. Hubspot

                                            hubspot- marketing automation tool

                                            Hubspot is another marketing tool your SaaS business can look forward to. This marketing software enables your business to publish content that attracts your brand’s right audience. What’s more, it even empowers your business to build search authority and outrank competitors.

                                             In addition to this, Hubspot enables your marketing team to plan content that will perform better than the existing content online. You can also create marketing ads that can be tracked via detailed reports. Indeed, if that seems underwhelming, its ability to help you post content on social media will seem like icing on the cake.

                                            Key Features:

                                            • Manage social media channels
                                            • Publish content for blogs
                                            • Manage video content
                                            • Offer live chat service
                                            • Track ad performance

                                            Pros:

                                            Their software offers multiple marketing functionalities that others don’t. You would hardly feel the need to integrate this platform with other tools as it has way better in-built marketing features.

                                            Cons:

                                            One of the most disappointing aspects of Hubspot that can upset marketers is its UTM parameters. They get stripped from pageviews, making it difficult for marketers to understand what leads visitors to the website.

                                            Pricing:

                                            • Starter Plan: $45/month
                                            • Professional Plan: $800/month
                                            • Enterprise Plan: $3,200/month

                                            5. Qualaroo

                                            Qualaroo- user feedback tool

                                            Qualaroo is a user feedback tool that can prove to be a card of ace for marketers. They can capture feedback from prospects to understand what they mostly find helpful on the website. This strategy will enable marketing teams to develop better ways to customize the content for these useful pages and update other web pages accordingly. Its detailed reports are a source of inspiration for marketing teams to identify if their content marketing strategies are performing well and whether they are resulting in conversions or not.

                                            Key Features:

                                            • Create nudges for your website
                                            • Target the right audience
                                            • Create detailed reports
                                            • Apply branching logic
                                            • Conduct sentiment analysis through reports

                                            Pros:

                                            One of the biggest highlights of this software is its ability to analyze sentiments based on the feedback captured from customers and prospects.

                                            Cons:

                                            They should offer an option to their users to clone desktop nudges to mobile nudges. This way, users can reduce the double work and save time. 

                                            Pricing:

                                            • Essentials Plan: $0.0008/Tracked Pageview/month
                                            • Premium Plan: $0.0016/Tracked Pageview/month
                                            • Enterprise Plan: Request a quote

                                            6. Semrush

                                            Semrush- online marketing tool

                                            Semrush is a full-blown SaaS marketing tool that benefits not only B2B companies but also B2C businesses. This tool is known for helping its users access a detailed keyword list that helps them understand what keywords should be targeted. It even allows users to do detailed on-page optimization and improve the SEO health of their website. It doesn’t stop there. You can even develop robust content strategies that support your marketing efforts.

                                            Key Features:

                                            • Conduct keyword research
                                            • Check your on-page SEO
                                            • Conduct detailed competitor analysis
                                            • Strengthen your backlink profile
                                            • Carry regular SEO analysis

                                            Pros:

                                            Semrush offers detailed analytics that helps its users understand what is helping their competitors in terms of online marketing strategy.

                                            Cons:

                                            It can become an expensive deal for small and medium-sized businesses in the long run. Each plan is priced according to a specific number of contacts which makes it expensive for businesses.

                                            Pricing:

                                            • Pro Plan: $119.95/month
                                            • Guru Plan: $229.95/month
                                            • Business Plan: $449.95/month

                                            7. Hootsuite

                                            hootsuite-monitor incoming social media comments

                                            From sharing posts on scheduled time to monitoring all the incoming social media comments, Hootsuite helps you do it all. It is a great marketing platform that allows you to plan all your future posts and fill content gaps. It even enables you to identify which content performs better and helps you shape your marketing efforts. This software also allows its users to maintain the brand’s social presence.

                                            Key Features:

                                            • Connect your social accounts
                                            • Schedule social media posts
                                            • Offer 24×7 support
                                            • Review social media messages
                                            • Create a single inbox for users

                                            Pros:

                                            It can easily track conversations and comments on Twitter. It even helps you schedule social media posts, therefore reducing manual efforts.

                                            Cons:

                                            According to many of their existing customers, they’ve got lousy customer service. This has hampered their experience with the brand whenever they’ve got stuck with the product.

                                            Pricing:

                                            • Professional Plan: $25.65/month
                                            • Team Plan: $101/month
                                            • Business Plan: $602/month
                                            • Enterprise Plan: Request a quote

                                            8. Sprout Social

                                            Sprout Social-social listening and engagement tool

                                            Sprout Social is a social listening and engagement tool perfect for your SaaS marketing team. This tool will enable you to plan social media posts effortlessly, schedule them, and streamline their engagement with the help of detailed analytics. It is the perfect marketing tool that assists your business in amplifying its social reach effectively. You also get access to an all-in-one inbox that stores all the engagement with the prospects on social media platforms.

                                            Key Features:

                                            • Offers all-in-one social inbox
                                            • Helps you review incoming comments
                                            • Offers mobile app for social monitoring
                                            • Publishes queued social posts
                                            • Analyzes trends on Twitter

                                            Pros:

                                            It offers multiple templates that make it easier for its users to build structured marketing content.

                                            Cons:

                                            Their chrome extension needs to be updated as it throws the users out of the web version of the tool. This makes it difficult for the users to use both the extension and the web version.

                                            Pricing:

                                            • Standard Plan: $89/month
                                            • Professional Plan: $149/month
                                            • Advanced Plan: $249/month

                                            9. Google Analytics

                                            Google Analytics- best metrics tracking tools

                                            Google Analytics is one of the best metrics tracking tools for marketing teams. It will help your marketing teams understand all SEO strategies, helping them market the website online and rank better against other competitors in SERPs. You get to keep track of leads, and how many of them are successfully returning to your site. It even helps you access conversion data to understand which marketing strategies have led to those conversions.

                                            Key Features:

                                            • Segment your customers 
                                            • Track conversions on the website
                                            • Analyze visitor activities
                                            • Create customizable reports
                                            • Create customizable dashboard

                                            Pros:

                                            It is a great tracking tool that helps you easily access detailed analytics and website performance.

                                            Cons:

                                            The pricing is aggressive, according to a lot of their customers. This software does offer freemium services, but they can’t suffice for businesses who’d like to get more insights on how their marketing efforts are turning out.

                                            Pricing:

                                            Not available

                                            10. Canva

                                            Canva- create banner ads or design engaging posts

                                            Canva is another marketing tool your SaaS business can use amidst others. You can create your banner ads or design engaging Instagram posts to gain attention from your prospects online. This tool helps you design the best marketing visuals and enables your marketing teams to collaborate on them while they are still in the making. What’s more, the final marketing images can be shared with the world once built.

                                            Key Features:

                                            • Gives access to photo editor
                                            • Helps you trim videos
                                            • Offers free stock images
                                            • Helps you make presentations
                                            • Animates text 

                                            Pros:

                                            The best part is that it offers a free trial and even a free plan for individuals who occasionally like to design images for themselves.

                                            Cons:

                                            The worst aspect is that when you design an image and download it to your system, you can’t make changes to it on a personal level. 

                                            Pricing:

                                            • Free Plan: $0/month
                                            • Pro Plan: $4.46/month
                                            • Enterprise Plan: Contact Sales
                                            • Education Plan: Contact Sales
                                            • Nonprofit Plan: Free for eligible nonprofit organizations

                                            11. Zoom

                                            zoom- collaborate efficiently with multiple members

                                            Zoom is the perfect addition to your marketing suite as it helps you collaborate more efficiently with multiple members. You can even present your strategies and suggestions before those present during the meeting by sharing your screen. You can add as many marketing team members during the session and even break into break rooms where you can brainstorm strategies in small groups to save time for everyone. What’s more, you can integrate this marketing tool with others to enhance its capabilities in real-time collaboration sessions.

                                            Key Features:

                                            • Create break rooms
                                            • Enjoy virtual meeting experience
                                            • Chat with team members during sessions
                                            • Leverage HD video & audio quality
                                            • Integrate with other tools

                                            Pros:

                                            One of the best highlights of Zoom is that users have to share a link to the meeting, and others simply can join them quickly.

                                            Cons:

                                            The updates of the product end up coming all of a sudden. There is no warning that they are sending an update to the user, which hampers their experience.

                                            Pricing:

                                            • Free Plan: $0/month
                                            • Pro Plan: $176.74/year/license
                                            • Business Plan: $241.01/year/license
                                            • Enterprise Plan: $289.21/year/license

                                            Start Marketing Your SaaS Business with the Right Tools

                                            For any SaaS business, reaching the target audience can seem like a big challenge. To say ahead of the competition, you need to rework your marketing strategies. But for implementing those strategies, you would need the best SaaS marketing tools at your disposal.

                                            They’ll help you gain a competitive advantage and help you reach your target audience faster. However, adding unknown marketing tools to your suite won’t help you make the difference. You would need the best tools that help you implement your marketing strategies the right way.

                                            To help you get started, we’ve listed some of the industry-leading SaaS marketing tools for you. We hope this comprehensive list will help you gain a better competitive advantage and market your business as per your expectations.

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                                            About the author

                                            Jared is a customer support expert. He has been published in CrazyEgg, CoSchedule, and CXL. As a customer support executive at ProProfs, he has been instrumental in developing a complete customer support system that more than doubled customer satisfaction. You can connect and engage with Jared on Twitter, Facebook, and LinkedIn