Customer Support

What is the Buyer’s Journey & How to Write for Every Stage

What is the Buyer’s Journey & How to Write for Every Stage

What would you prefer – being greeted like an honored guest while entering a store or just another visitor that needs to be convinced to make a purchase? Honestly, it can get annoying when you come across pushy sales representatives during your buyer’s journey who treat you like a sales target that needs to be...
Read More
The Ultimate Customer Segmentation Guide

The Ultimate Customer Segmentation Guide

Are your customers young and rustic or toolbelt traditionalists? Feeling lost as to why we are referring customers with such nicknames? Well, market research firms such as Claritas use these to divide customers into different segments. And why not, it helps you understand your customers even better. Once you know how your customers are and...
Read More
How to Use Live Chat in Your Contact Center

How to Use Live Chat in Your Contact Center

In the 70s and 80s, call centers were treated as a sales tool by large enterprises where agents would call up the consumer to sell a product. Later on, their toll-free number ‘800’ enabled consumers to get in touch with a business and ask questions related to one of the marketing campaigns they came across....
Read More
15 Helpful Strategies to Reduce Customer Churn

15 Helpful Strategies to Reduce Customer Churn

What’s that one thing you’d like to change about your business? If it’s to avoid seeing customers leave your business, then you aren’t alone in this. A lot of business owners want to reduce customer churn and retain as many as possible. Honestly, it’s not because of revenue all the time. There’s a lot more...
Read More
How to Handle Multiple Chats at the Same Time

How to Handle Multiple Chats at the Same Time

Ever wondered how challenging it must be for your operators to handle multiple chats at the same time? What if they make a mistake while managing multiple chats or one of their responses prompts the visitor to leave the website before getting a solution? These are some pressing questions that need your immediate attention. Yes,...
Read More
7 Metrics to Measure Customer Satisfaction

7 Metrics to Measure Customer Satisfaction

Numbers don’t lie. They are the unshakable foundation on which you build concrete strategies to help your business achieve profitable goals. Numbers help you reflect on how your business is performing and if your efforts are reaping the benefits you expected. That’s not all. They even help you understand if your customers are satisfied or...
Read More
Why Customer Service is Your New Marketing Strategy

Why Customer Service is Your New Marketing Strategy

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. But lately, both customer service...
Read More
How to Use Live Chat in Your Sales Funnel

How to Use Live Chat in Your Sales Funnel

We’ve seen live chat in action as the customer service and support tool. But lately, it’s evolved and grown. Other than connecting with users and engaging them in real-time conversations, it can also capture qualified leads and increase conversions. And that’s just the tip of the iceberg. Live chat leveraged as a sales tool not...
Read More
How to Improve the First Contact Resolution

How to Improve the First Contact Resolution

When almost 60% of customers believe that waiting on hold for a minute is too long, then imagine how a customer-obsessed CEO, Jeff Bezos, must have felt after waiting for more than four minutes to get on line with its own customer service team? Honestly, your customer won’t wait so long and they don’t just...
Read More