Customer Support

47% of users are open to buying products via a chatbot, while 67% prefer using them to get faster responses and answers.  Such numbers give a quick glimpse of what a chatbot is capable of doing for a business. But, chatbot use cases aren’t limited to answering frequently asked questions. Now and then, you’ll see...

If you see a chatbot widget showing product recommendations as you browse the website, it’s called a marketing strategy. If you see a chatbot encouraging you to sign up for an event or newsletter, that too is a marketing strategy. Chatbot marketing isn’t new, yet it still lacks wider acceptance among businesses. That’s because businesses...

If you’re in business, you’ve heard the adage, “You have to spend money to make money.” But what if you could spend less money and still generate more revenue? It turns out that acquiring new customers costs 5-25X more than retaining existing clients, and successful businesses use this to their advantage. Instead of spending all...

It’s time to settle this once and for all; Intercom vs. Drift – what’s a better pick? Drift vs. Intercom is a long-standing debate because they are heavy-duty live chat solutions with the same functionalities yet pit against each other. But let’s not forget that they both are popular live chat solutions that need no...

Is excellent customer experience equivalent to higher support costs? Truth be told, it’s not. If you’ve got the right strategies that help you streamline incoming requests, you won’t find it challenging to reduce customer support costs. However, many businesses are spending more on the support process to improve the customer service experience. But such efforts...